Archive for the ‘Food’ Category

TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

Super Bowl

 

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Don Julio Shakes Things Up at FOOD & WINE Classic in Aspen

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001__MG_2061In honor of founder, Don Julio González, and his passionate pursuit to craft the world’s finest luxury tequila, Tequila Don Julio has introduced a vintage fleet of pickup trucks from the 1942-era that represent his unparalleled spirit and legacy. Each truck comes with a high tech cocktail tap system (installed by the Airstream Speakeasy team) that can serve crafted cocktails at a high volume for large-scale events. This single tower, dual tap nitrogen system features 25 gallons worth of cocktail storage that ensures speed of service at the perfect temperature.

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This “Craft on Draft” system came in handy at several culinary events around the FOOD & WINE Classic in Aspen this year. MKTG INC brought the truck and Denver’s finest mixologists to epicurean celebrations such as Heritage Fire: a gathering of 50+ chefs who practiced wood-fired, whole animal cooking techniques over live-fires, Sunday Fun Day: an industry only day consisting of beef and eggs, white water rafting and a 200 2-pound lobster feed, and the annual Last Man Standing Party: a fete not to miss at the scenic mountain top park overlooking Aspen.

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The trucks will be based in New York, Chicago, Dallas, Houston, San Francisco and Los Angeles. Whether you’re enjoying delicious food at a culinary festival or taking in the sounds at the summer’s hottest music festivals, be sure to keep your eyes peeled since the trucks will serve innovative seasonal drinks to enjoy at any occasion.

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Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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Meet Your Maker in Texas

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This year’s Austin Food + Wine Festival offered more than just a yellow rose of Texas; JW Marriott, as an official sponsor of the event, presented a bold-name lineup of wine and spirit makers to host tasting sessions in their warmly intimate “Meet the Maker” space. The wine and spirits makers included Tito Beveridge from Tito’s Vodka, Nate Weis from Silver Oak & Twomey Cellars, Daniel Barnes from Treaty Oak Distilling, Renee Airy from Duckhorn Vineyards, and David Page from Tequila Herradura. In between tasting sessions, mixologist, JW Marriott partner and Tippling Bros. co-founder Tad Carducci served up specialty cocktails to highlight some of the brands from the tasting sessions.

During the festival, more than 3000 festival-goers stopped by the “Meet the Maker” tent, including chefs Tim Love, Richard Blais, Jenn Louis, Ken Oringer and Steve McHugh.
AFWF

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Restaurant Patrons Hungry for Experiential

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Ready for an elevated dining experience? Diners are looking for a satisfying meal, but they’re also looking for a unique experience. Restaurants are forced to be creative and have begun experimenting with adventurous forms of serving food to their patrons.

Roller Coaster Restaurants anyone? Probably not for everyone but Rogo’s Roller Coaster Restaurant in Abu Dhabi spans 14,000 square foot and offers 30 individual roller coaster tracks that loop, spiral and spin around diners to deliver the menu and food to tables. Since the restaurant has no servers, diners place their orders through tablets at their tables. When the food is ready, the kitchen puts it in a covered pot and shoots it down one of the tracks to your table. The tracks range from multi-spiral to double-loop, reaching speeds of up to 12mph.

Every aspect of the customer experience adds up to overall satisfaction. Creating memorable, entertaining aspects is at the heart of brand experience. Campaigns come and go, but in today’s world creating memories through experiences is what people care about, it’s what people talk about.

What good is your brand if it doesn’t evoke an experience?

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TopSpin & MKTG Raise Over $400K for Youth Charities

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TopSpin 2014

MKTG INC and TopSpin, a national philanthropic group dedicated to empowering America’s youth through education, brought together members of the sports, media and entertainment industries on Wednesday, December 10th for the sixth annual TopSpin charity table tennis tournament at Metropolitan Pavilion in New York City.

Dozens of celebrities, including current and former athletes including John Starks, John Wallace and Zab Judah, supported #TopSpin2014, which is produced pro-bono each year through our MKTG4GOOD initiative. In addition to world-class table tennis, the event featured three DJ’s, 15 food stations, top shelf bars, a silent auction and much more.

Proceeds benefit youth and education-focused programs in the New York metropolitan area. This year the money raised went to Horizons – BFS, A Better Chance, Wishbone, New Heights and Prep for Prep. With over 1,250 in attendance, the event raised $400k for these valuable programs.

For more information, visit www.topspincharity.com.

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Merry Happy Christmas from MKTG LDN

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MKTGers, it’s holiday season at last, and for those of us in the UK office, that means terrific confusion on holiday traditions and vocabulary. To help alleviate the anxiety, below is glossary of holiday terms in common use over here in the British Isles. Brilliant.

1. Christmas “Sweater” vs Christmas “Jumper“: They both look equally tacky at Christmas parties, they’re just called something different on opposite sides of the pond. Likewise, you can jump in a jumper as easily as you can sweat in a sweater. Again, brilliant.jumper

2. Cheers: While Americans serve eggnog, an odd concoction of milk, sugar, eggs and brandy, during the holidays, the Brits have their own weird festive drink: the Wassail (from the phrase meaning “good health” in Old English), which consists of hot mulled cider or wine.  The common denominator in all of this is, of course…booze. Cheers indeed.

3. Christmas Crackers: We implore you, please do not eat a Christmas cracker, even if it does kind of look like a wrapped candy. A Christmas cracker is actually a gift tube that hold treats, bad jokes and paper crowns. The highly competitive moment when all family members converge to pull apart their crackers with a pop is the stuff of family legend across Britain. Word of advice, though: don’t try opening one on an airplane. Trust me on this point.

Children-pulling-a-Christ-007     4. The Royal Christmas Message: Every Christmas Day at 3pm, the Queen addresses all of the UK to personally wish everyone a happy and healthy New Year. And to you, your majesty!

     5. Black Friday vs Boxing Day: The biggest shopping day of the year has different names on either side of the pond. In the US  it’s called Black Friday and happens the day after Thanksgiving. The British call their day Boxing Day, but it happens the day after Christmas and isn’t nearly as scary.

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Smirnoff Ice Wraps Up “Ladies with Game” Series

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Football season may have started September 4th, but the real fun kicked off when Smirnoff Ice launched the Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine), and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, and there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle bites.

DJ Stef Nava provided high energy tunes as guests challenged each other to corn hole, giant Jenga and a backyard tire football toss competition. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for their photo booth session. Everyone knows that a tailgate is nothing without a proper host to make everyone feel at home, so singer and reality TV personality Jessie James Decker was in attendance to lead the festivities and show off her impressive arm in the football toss challenge. It appears she’s been practicing in the backyard with her husband.

Smirnoff Ice also brought the tailgate party tour to fans across the country over the past two months with help from other celebrity hosts like Keshia Knight Pulliam, Charissa Thompson, Jennifer Hale, and Lindsay Gladden. Nail Taxi also helped to provide manicures throughout the tour while attendees danced to beats from DJ Eskada in DC, DJ Rasyrious in Atlanta and Nashville, DJ Lezlee in San Diego, DJ Beverly Skillz in New Orleans, and DJ K Stonez in Charlotte. Guests were able to come away from each event with a great new look, fun memories with friends, and some great food and drink ideas to host tailgate parties of their own throughout football season.

Be sure to catch up on all the #LadiesWithGame activity on Instagram and Twitter.

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Smirnoff Ice Toasts Ladies with Game

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Football season started September 4, but the real fun kicked off the day before when Smirnoff Ice launched its Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed a variety of cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine) and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, so there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle snacks.

DJ Stef Nava provided high-energy tunes as guests challenged each other to cornhole, giant Jenga and backyard-tire football toss. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for the custom photo booth. Now everyone knows that a tailgate is nothing without a proper host to make everyone feel at home — so singer and reality TV personality Jessie James Decker led the festivities and showed off her impressive arm in the football toss challenge. Looks like she’s been practicing with her husband!

Over the course of the football season, Smirnoff Ice is hosting tailgate parties in nine cities, including Washington DC, Dallas, Atlanta, San Diego, New Orleans, Charlotte, Nashville and finally Phoenix. With the way things kicked off in New York, this looks to be a winning season for Smirnoff Ice!

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