Archive for the ‘Marketing Advertising’ Category

2017 NHL Centennial Fan Arena

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The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.

 The Museum Truck

The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.

There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.

The Rink

A pop-up ball hockey rink with programmed clinics and games will be open for youth players.

Stanley Cup

Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.

Clear The Ice Zamboni® VR Experience

Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.

Recycle the Game

Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!

 

Calendar

Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!

Jan 7-8: Arizona (Tempe Marketplace)

Jan 12-14: Dallas

Jan 18-19: San Jose

Jan 21-23: Anaheim

Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)

Feb 3-5: St. Louis

Feb 11-12: Nashville

Feb 24-25: Pittsburgh

Also, check out a few photo selects below!

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TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

Team Epic/MKTG Launch SNICKERS Stickers – The First Mobile Keyboard App for a Brand Sponsor

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Check out the cool, innovative work our sister agency Team Epic/MKTG has been cranking out!  Just in time for the 2nd half of the NFL season, Team Epic/MKTG are proud to announce the first mobile keyboard app for a brand sponsor – SNICKERS Stickers – which just launched for iOS and android.

Download it here: onelink.to/SnickersStickers

Building on the brand’s new NFL Hunger bars and the “You’re off your game when you’re hungry” campaign, SNICKERS Stickers allows consumers to talk smack and express themselves in social and SMS Messaging through a branded keyboard filled with custom bars, team partners and other sharable content. As messaging is the #1 mobile activity across all phones (smart and feature) worldwide, eclipsing even social media, we’re excited to help build out this asset and lead the Mars client into the brave new feed-first, mobile by design world.

The launch is being supported by Snickers social channels, NFL players and team partners, paid social & targeted online ads.

 

–Contributed by Team Epic/MKTG 

 

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MKTG Welcomes French Sports Marketing Agency Keneo to the Family

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PRESS RELEASE: Dentsu Aegis strengthens sports marketing offering in France with acquisition of Keneo

September 21, 2016: Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, further strengthening the brand and the network’s sports consulting and marketing offering.

Founded in 2008 and screen-shot-2016-09-21-at-10-25-34-amheadquartered in Paris, Keneo provides a complete service offering from strategic consulting to execution, both in France and internationally. With a strong team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others.

Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce, CEO of Keneo, will continue to lead their successful team, becoming CEO and Deputy CEO of MKTG France respectively. Both will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, and work directly with Charlie Horsey, Global Brand President of MKTG, on integration, collaboration and business development.

Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: “Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sport and entertainment campaigns and enable greater collaboration within our regions.”

Charlie Horsey, US CEO and Global Brand President MKTG, said: “Providing innovative, insight-driven sports marketing and consulting services to our clients is a huge priority at MKTG and we are thrilled to welcome the Keneo team in France to the MKTG family. Having the ability to leverage and collaborate with our global network of experts and resources will benefit not only everyone at MKTG, but our clients and our partners across the Dentsu Aegis Network as well. We look forward to working with Edouard and Franck and their entire team to achieve great things across France and around the globe.”

Edouard Donnelly, CEO of MKTG France said: “I am delighted to be joining MKTG and Dentsu Aegis Network. It was an obvious step for us to join an impressive network that shares our values and commitment to being at the forefront of sports marketing and we are delighted to join forces”.

Franck Ladouce, Deputy CEO of MKTG France, added: “We are particularly proud to join a group which is renowned for its innovation and creativity. This partnership represents many new opportunities for our people and our clients, combining the expertise of our teams with the strength and know-how of the group’s international network.”

 

–Contributed by Dentsu Aegis Network and MKTG

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Pokémon Go & All That: Is Your Live Event Digitally Optimized?

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Photo courtesy of Event Magazine

MKTG UK Managing Director Michael Brown pens his views on the Pokémon Go craze and digitally optimized live events.  He explores what a new experiential agency should look like if it set up business right now.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 12th, 2016 at 4:54 pm

MKTG Extends To Germany Through Acquisition of Markenloft

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August 18, 2016: Dentsu Aegis Network today announces that it has signed an agreement to acquire Markenloft GmbH (“Markenloft”), a leading brand and lifestyle marketing agency in Germany. The completion of this acquisition is subject to regulatory approval. Markenloft will be fully integrated in the lifestyle marketing agency MKTG, further expanding the brand’s footprint around the world and strengthening the network’s sports and entertainment, experiential and lifestyle marketing offering.

Founded in 2008 and headquartered in Dusseldorf, Markenloft has grown to become a leading brand and lifestyle marketing agency in Germany by creating new standards for advisory client relations based on ‘emotional brand selling’. Markenloft’s holistic brand experience approach brings together event marketing, live communication & experience production, experiential campaigns, sports & entertainment consulting, sponsorship management and celebrity consulting. With a strong team of more than 30 experiential marketing experts, the agency provides lifestyle marketing services to high profile clients across various industries.

Following the acquisition, Sebastian Birwe and Kai Burkhard – Founders and Managing Partners – will continue to lead their successful team within the new MKTG offering across Germany. They will report to Zoja Paskaljevic, CEO of Dentsu Aegis Network Germany.

Zoja Paskaljevic, CEO of Dentsu Aegis Network Germany, commented: “This is a really exciting opportunity for our group and I am delighted to welcome the Markenloft team to our network. Their experience and proven leadership will provide us with solid foundation to launch MKTG in Germany and significantly strengthen our lifestyle marketing offering globally. Bringing Markenloft to Dentsu Aegis Germany will build up an entirely new brand experience offering to deliver even more value for our clients.”

Charlie Horsey, Global Brand President MKTG, said: Establishing a presence in Germany has been a priority for us since being acquired by Dentsu Aegis Network in August 2014. We were committed to identifying an existing business that was not only a market leader and a functional fit, but a cultural fit. We found that in Markenloft from our first meeting. Sebastian and Kai have built out an incredible business, one that perfectly complements the integrated lifestyle marketing service offering we have been building out around the globe. We very much look forward to working with Sebastian, Kai and their entire team to achieve great things for MKTG, our employees and, of course, for our clients.

Sebastian Birwe, Managing Partner of Markenloft, commented: “We are truly excited to be joining the innovative Dentsu Aegis Network and launch MKTG in Germany. With this partnership, Markenloft will empower its talent, clients and ideas through MKTG’s established global network and resources that are beautifully aligned with our purpose and vision of our industry.”

“It’s an exciting day for Markenloft. MKTG is an extraordinary international network because of their commitment to always being at the forefront of brand experience and lifestyle marketing and we are thrilled to join forces. Together we can leverage the synergies in creativity and innovation on an global scale”, Kai Burkhard, Managing Partner of Markenloft, added.

 

Contributed by Dentsu Aegis Network 

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PGA Championship 2016: Recap

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Jordan Spieth signing autographs for fans on the last day of practice rounds which also happened to be his 23rd Birthday.

Jordan Spieth signing autographs for fans on the last day of practice rounds, which also happened to be his 23rd Birthday.

From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.

We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.

In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.

 

-Contributed by MKTG New York summer intern Dan Andree

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Sign the Petition today!

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Captain Morgan: Let Millennials Run For President


Maybe the country wouldn’t be stuck with deciding between Clinton or Trump if those younger than 35 were eligible to run for office. Now, Captain Morgan is petitioning the U.S. government to allow those under 35 to become president as part of its new campaign.captmorgan

There are multiple agency partners working on the #Under35POTUS campaign, among them: Taylor Strategy serves as lead creative agency, MKTG for experiential, VaynerMedia for social strategy, Carat for media and Starpower for influencer engagement.

The project centers around the Under35Potus.com website where those over age 21 are encouraged to sign the petition to change Article II, Section I of the United States Constitution, which restricts those under the age of 35 from becoming president. If 100,000 signatures have been acquired by August 17, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response. They have a long way to go. As of press time, only 464 signatures have been submitted.

To help raise awareness, Captain Morgan is introducing a campaign video featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman. Their achievements are shown during the uplifting song “We Are Young” by Fun.

Captain Morgan also penned an open letter that appeared in the New York Times on July 19 calling on everyone to join the cause and sign the petition.

From now through November 8th, the #Under35Potus movement will also be supported by digital, social, PR/Influencer and experiential marketing efforts as well as a robust media buy across platforms like You Tube, Tinder, Buzzfeed, Snapchat, and ESPN.com.

“It’s no secret that Millennials have gradually been disengaging from the political process.  The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better,” stated Adrienne Cuschieri Grooms, senior brand manager, Captain Morgan.  “It’s not like we’re trying to create change for the sake of change.  This is a very real and important issue.  Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”

More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% – say they would be willing to act on this idea by supporting an amendment to lower the age requirement.

provided by MKTG New York

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 2:09 pm

Why Golf Fans Love Wells Fargo’s Social Media Hub

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The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…

Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!

Article by: Sandra O’Loughlin, Event Marketer

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Written by Paige McConney
Paige McConney

June 17th, 2016 at 9:29 am

Dentsu Singapore bags the top glory at #AOTYSG 2016!

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In what is a first in the history of Marketing Magazine’s Agency of the year Awards’, our friends at Dentsu Singapore emerged the top winner bagging the Overall Agency of the Year title.

The agency bagged two gold and one silver trophies across Brand Consultancy of the Year, Content Marketing Agency of the Year and Creative Agency of the year categories respectively.

The competition in no way was an easy one. There were two extremely strong contenders for the top spot this year – MRM//McCann and Ogilvy and Mather Singapore both winning the same number of trophies as Dentsu. It was down to the judges’ scores which made Dentsu the champion this year.

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Click here to read the rest of the article!

Article written by Hairol Salim, Marketing Interactive 

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