Archive for the ‘MKTG 4 Good’ Category

TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

MKTG Atlanta Women’s Leadership Group Hosts Interactive Career Day

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MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more.  So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.

The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…

Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.

Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.

Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.

Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).

Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.

After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.

–Contributed by MKTG Atlanta

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MKTG Atlanta Corporate 5K Challenge

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Last Friday, members from our MKTG Atlanta office banded together to participate in a Corporate 5K Challenge!

Produced by U.S Olympian and running expert Jeff Galloway, the Kaiser Permanente Corporate Run/Walk & Fitness Program is a unique workplace-organized fitness promotion that kicks off with Get Active Atlanta!, an 8-week training program The event culminates in a downtown Corporate 5K Run/Walk and company picnic with Rupert’s Orchestra providing the entertainment. The Kaiser Permanente Corporate Run/Walk & Fitness Program is designed to promote health, wellness and fitness among metro Atlanta companies and their employees. A portion of proceeds benefits the Atlanta Community Food Bank, Back on My Feet and the Atlanta Braves Foundation.

See below to check out a few more photos from the run!

 

–Contributed by MKTG Atlanta

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Healthy Lungs for Life – Raising Awareness Across London This September

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Photo courtesy of Event Magazine.

Lung health campaign Healthy Lungs for Life have been activating around London raising awareness of lung health function and protection against air pollution. MKTG UK have been producing the event while Posterscope planned and bought the OOH activity. The event kicked off from Septemer 2-3 in Trafalgar Square with representatives from ELF, the British Lung Foundation and Asthma UK helping to raise awareness.

Upcoming free lung testing events will take place at Islington Green Gardens on September 22 and Acton Market on September 23.

Head to Event Magazine for the article here

 

Article by: Kim Benjamin for Event Magazine

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 15th, 2016 at 10:50 am

MKTG San Francisco: Laying A Solid Foundation for Their City’s Future

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MKTG San Francisco took to the streets in the name of urban cultivation with their first official MKTG:Focus, 2016 Corporate Social Responsibility event. On Thursday, August 25, MKTG teamed up with Friends of the Urban Forest, whose mission is to promote a larger, healthier urban forest as part of the urban ecosystem. Our tough and willing West Coast colleagues spent their summer outting getting down and dirty without hesitation. MKTGers worked a stretch of three blocks in San Francisco’s thriving Dogpatch neighborhood, jumping ‘knee deep’ into garden beds- working on their foundations, soil amending and prepping for the planting that would happen a few days later.  Growing plants native to California was the focus, including the colorfully named Sticky Monkey Flower and Checkerbloom.

Though work is taken pretty seriously at MKTG San Francisco, they also know how to have fun. After giving back to their fair city, the San Fran team tapped into their competitive side and brought it back to the good ol’ days with a game of sloshball! (For all of you sloshball newbies, it is kickball accompanied by beer). With drink-in-hand, Team 2 threw in quite a few mighty defense plays but in the end, it was Team 1 who conquered the bases and brought the trophy home, ending a victorious day in the city by the bay.

–Contributed by MKTG San Francisco 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 12th, 2016 at 3:23 pm

April 6, International Day of Sport for Development and Peace

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Today, April 6 is the International Day of Sport for Development and Peace. It was declared by the UN General Assembly back in 2014 to signify the recognition by the United Nations of the positive influence that sports can have on social and economic development, as well as the advancement of human rights.

To celebrate 6 April, Peace and Sport and MKTG invite everyone to rally around the symbol of a white card as a sign of commitment to peace efforts worldwide.

IDSPD

Read more about the significance of today, April 6th here 

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Written by Paige McConney
Paige McConney

April 6th, 2016 at 1:27 pm

TopSpin Charity Event

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We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.

Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!

 

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Written by Paige McConney
Paige McConney

December 10th, 2015 at 4:37 pm

MKTG and TopSpin Charity Welcome Clients and Guests to MKTG’s NYC Headquarters

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To celebrate MKTG’s new global Headquarters and to kick-off the football season, MKTG and TopSpin Charity welcomed clients, influencers and employees for a casual evening of fun, food and football!  We streamed the NFL kick-off game and soccer player, Olympic Gold medalist, and World Cup Champion Alex Morgan even stopped by to say hello! Take a look at the photos from this amazing night below!

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 2:21 pm

2015 Warby Parker Hackathon

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Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

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MKTG Rewards: The Key(s) to Happiness

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CDEach quarter, MKTG INC staffers select one lucky MKTGer for a reward trip to a destination of their choosing. Upon their return, winners are asked to report on their trip and make us all sick with envy. Here’s the rewards recap of Charlie DeCrescenzo, Account Executive, in MKTG INC’s New York City office.

Work travel can be exhausting. The early flights, the multiple hotels, kayaking in mangroves, hopping from beach to beach – we’ve all been there. Alright, so maybe this trip to the Florida Keys wasn’t exactly a typical trip through work. It was, however, an incredible experience that got me through one of the colder winters I can remember and I am incredibly appreciative for it.

I have to preface this by thanking MKTG INC and in particular, my colleagues, for voting me into such a unique opportunity. Being recognized by my peers for a domestic trip anywhere in the country is the greatest form of flattery I can think of. Thank you again.

When offered a free trip for you and a guest of your choice, it’s amazing how many long lost friends come out of the woodwork just to say “hi.” It’s also a challenge when both parents offer their services as travel companions, especially after a fellow coworker previously took his mom on a safari to Africa with his trip (thanks a lot, Jav). In the end, my best bud since kindergarten won the bid and it all worked out…I think.

Next was the decision of where to travel. At first we considered going somewhere unique to us, maybe Colorado for skiing or Alaska to explore the wilderness. But then this past winter happened and the thermometer was below freezing day after day. This made the decision pretty easy: the turquoise water and warm beaches of the Florida Keys was the clear answer.

We started our voyage in Ft. Lauderdale where the air temperature was a perfect 80 degrees and the water temperature was only 5 degrees colder than that. My friend and I just took the day to hang out on the beach and wait until our bodies figured out what this “sun” and “warm air” were. It was simple, but it was a great and much needed day of rest.

The next day began our tour of the beautiful Keys, starting with Key Largo. Best known for its John Pennekamp Coral Reef State Park, we took advantage of the opportunity and went kayaking in its famous mangrove water trails. An hour and fifteen minutes later we had conquered all available trails, fought some tough ocean currents, and we couldn’t lift our arms anymore. To deal with the pain we checked out the happy hour at a place called the Bayside Grille which, if you ever find yourself in Key Largo, I highly recommend. The combination of the sunset view, the seafood ceviche, the old timers Jimmy Buffet-esque cover band, and the array of koozies available to all customers really makes it one of my top picks from the trip.

After a night in Key Largo, we moved the convoy down to Marathon for a 2-night stay. Marathon is about the mid-point of the Keys so we felt it was a good location to spend the rest of our trip in. It also meant that we would be driving back and forth throughout the Keys, which isn’t a bad thing at all. The drive can be slow at times, but it really is one of the most picturesque drives you can take. On the way to Marathon we detoured to a famous pit stop called Robbie’s where travelers can feed the 5-foot long fish-monsters called tarpon. These tarpon were massive and would suck the fish right out of tourists’ hands as they leaned over on the docks. We didn’t end up actually feeding the tarpon, but watching fellow tourists get attacked by either a tarpon or an even more ferocious pelican was certainly a spectacle worth seeing. Seriously though, those pelicans were mean.

After dropping our bags off at the hotel in Marathon, we headed straight for a Saturday night in Key West. I mean you can’t be in the Keys without going to Key West, right? There we saw an incredibly talented street performer juggle fire and swords while balancing on a rolling board while doing push-ups (or something like that). We traversed the town by going from live cover band to live cover band at every bar until we found the one that felt right. We also came across someone dressed up as Darth Vader on the street who was playing an LED-lit banjo. Yea, Key West was a lot of fun.

The rest of the trip was mostly comprised of driving around discovering small hidden beaches, eating as much seafood as humanly possible, and trying our best to deny the fact that we were eventually going back to 15-degree weather with a wind chill of -75.

This rewards trip couldn’t have come at a more perfect time to mentally and physically escape the dark and dreary winter we had this year. It was an amazing opportunity to explore a part of the country I hadn’t seen since I was a child and allowed me to rub it in all of my friends’ faces as I sent them photos throughout the process. I want to thank MKTG again for providing me the opportunity to have such an incredible experience that I will not soon forget. For those looking to get away from it all, the Keys certainly know how to unlock the happiness inside.

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