Archive for the ‘MKTG 4 Good’ Category

TopSpin Charity Event

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We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.

Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!

 

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Written by Paige McConney
Paige McConney

December 10th, 2015 at 4:37 pm

MKTG and TopSpin Charity Welcome Clients and Guests to MKTG’s NYC Headquarters

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To celebrate MKTG’s new global Headquarters and to kick-off the football season, MKTG and TopSpin Charity welcomed clients, influencers and employees for a casual evening of fun, food and football!  We streamed the NFL kick-off game and soccer player, Olympic Gold medalist, and World Cup Champion Alex Morgan even stopped by to say hello! Take a look at the photos from this amazing night below!

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 2:21 pm

2015 Warby Parker Hackathon

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Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

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MKTG Rewards: The Key(s) to Happiness

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CDEach quarter, MKTG INC staffers select one lucky MKTGer for a reward trip to a destination of their choosing. Upon their return, winners are asked to report on their trip and make us all sick with envy. Here’s the rewards recap of Charlie DeCrescenzo, Account Executive, in MKTG INC’s New York City office.

Work travel can be exhausting. The early flights, the multiple hotels, kayaking in mangroves, hopping from beach to beach – we’ve all been there. Alright, so maybe this trip to the Florida Keys wasn’t exactly a typical trip through work. It was, however, an incredible experience that got me through one of the colder winters I can remember and I am incredibly appreciative for it.

I have to preface this by thanking MKTG INC and in particular, my colleagues, for voting me into such a unique opportunity. Being recognized by my peers for a domestic trip anywhere in the country is the greatest form of flattery I can think of. Thank you again.

When offered a free trip for you and a guest of your choice, it’s amazing how many long lost friends come out of the woodwork just to say “hi.” It’s also a challenge when both parents offer their services as travel companions, especially after a fellow coworker previously took his mom on a safari to Africa with his trip (thanks a lot, Jav). In the end, my best bud since kindergarten won the bid and it all worked out…I think.

Next was the decision of where to travel. At first we considered going somewhere unique to us, maybe Colorado for skiing or Alaska to explore the wilderness. But then this past winter happened and the thermometer was below freezing day after day. This made the decision pretty easy: the turquoise water and warm beaches of the Florida Keys was the clear answer.

We started our voyage in Ft. Lauderdale where the air temperature was a perfect 80 degrees and the water temperature was only 5 degrees colder than that. My friend and I just took the day to hang out on the beach and wait until our bodies figured out what this “sun” and “warm air” were. It was simple, but it was a great and much needed day of rest.

The next day began our tour of the beautiful Keys, starting with Key Largo. Best known for its John Pennekamp Coral Reef State Park, we took advantage of the opportunity and went kayaking in its famous mangrove water trails. An hour and fifteen minutes later we had conquered all available trails, fought some tough ocean currents, and we couldn’t lift our arms anymore. To deal with the pain we checked out the happy hour at a place called the Bayside Grille which, if you ever find yourself in Key Largo, I highly recommend. The combination of the sunset view, the seafood ceviche, the old timers Jimmy Buffet-esque cover band, and the array of koozies available to all customers really makes it one of my top picks from the trip.

After a night in Key Largo, we moved the convoy down to Marathon for a 2-night stay. Marathon is about the mid-point of the Keys so we felt it was a good location to spend the rest of our trip in. It also meant that we would be driving back and forth throughout the Keys, which isn’t a bad thing at all. The drive can be slow at times, but it really is one of the most picturesque drives you can take. On the way to Marathon we detoured to a famous pit stop called Robbie’s where travelers can feed the 5-foot long fish-monsters called tarpon. These tarpon were massive and would suck the fish right out of tourists’ hands as they leaned over on the docks. We didn’t end up actually feeding the tarpon, but watching fellow tourists get attacked by either a tarpon or an even more ferocious pelican was certainly a spectacle worth seeing. Seriously though, those pelicans were mean.

After dropping our bags off at the hotel in Marathon, we headed straight for a Saturday night in Key West. I mean you can’t be in the Keys without going to Key West, right? There we saw an incredibly talented street performer juggle fire and swords while balancing on a rolling board while doing push-ups (or something like that). We traversed the town by going from live cover band to live cover band at every bar until we found the one that felt right. We also came across someone dressed up as Darth Vader on the street who was playing an LED-lit banjo. Yea, Key West was a lot of fun.

The rest of the trip was mostly comprised of driving around discovering small hidden beaches, eating as much seafood as humanly possible, and trying our best to deny the fact that we were eventually going back to 15-degree weather with a wind chill of -75.

This rewards trip couldn’t have come at a more perfect time to mentally and physically escape the dark and dreary winter we had this year. It was an amazing opportunity to explore a part of the country I hadn’t seen since I was a child and allowed me to rub it in all of my friends’ faces as I sent them photos throughout the process. I want to thank MKTG again for providing me the opportunity to have such an incredible experience that I will not soon forget. For those looking to get away from it all, the Keys certainly know how to unlock the happiness inside.

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MKTG INC Rewards: Big Rewards on the Big Island

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Each quarter, MKTG INC staffers select one lucky MKTGer for a reward trip to a destination of their choosing. Upon their return, winners are asked to report on their trip and make us all sick with envy. Here’s the rewards recap of Brandon Lee, Senior Account Executive, in MKTG INC’s New York City office.

Most people don’t get to travel and write about their experiences for a living. I… also don’t get paid to do this. But for one day, I get to tell you about the Rewards Trip I took to the Island of Hawaii, also known as Big Island. The Big Island is aptly named – it’s more than twice the size of any other Hawaiian island and the breadth of what you can see there makes you feel tiny and insignificant – in a good way. Here are some things I’ll never forget about my trip:

Manta Rays
In Kona, manta rays with wingspans of 12-16 feet gather nightly to feed on plankton. We went with Kamanu charters to snorkel among them as they glided and somersaulted underwater in search of dinner, occasionally brushing up against us in doing so. The first time seeing one of these creatures appear just inches beneath me was breathtaking, and I could hear everyone else’s excited yelps through their snorkel masks. The boat ride there wasn’t bad either, catching a beautiful sunset with humpback whales swimming by.

Volcano National Park
Due to the current flow location, I’ll have to make another trip to Big Island to catch a view of lava up close, but even seeing the bright orange glow from afar at night in Volcano National Park was awesome. During the day, we drove the Chain of Craters Road, passing previously active craters and ending with epic views over oceanside cliffs, created by old lava flows. We also hiked across the crater of the most recent volcanic eruption on Big Island, the Kilauea Iki Trail. It’s pretty crazy to walk past steam vents and stand on what was a lake of lava just decades ago.

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Mauna Kea
Mauna Kea is largely considered the world’s best location for stargazing, which makes it good enough for a sunset too. The drive up to Mauna Kea alone nearly sidetracked us into missing sundown, with amazing views in all directions, but we made it to the summit in time, perched ourselves on a rock and watched the sun slowly disappear over craters on the horizon. After night fell, the sky was still amazingly bright because of all the stars and planets that I never see from NYC.

Poke
I don’t normally get excited about tuna sushi here on the east coast, but tuna (poke) in Hawaii is a completely different story. The tuna by itself is silky, and delicious, but Hawaiians take it to another level, adding onions, sesame oil, seaweed, and sesame seeds. The finished result is a food worthy of the top-rated US restaurant on Yelp (Pro-tip: hit up Umeke’s as well to decide which poke is better – I won’t judge you).

After this trip, I have to say that Big Island is my favorite island in Hawaii, and I couldn’t have had this experience if it wasn’t for MKTG and all my co-workers, so thank you for your support. If you are ever planning a trip there, let me know and I’ll gladly share my Google map/recommendations. There are plenty of coral reefs, black sand beaches, sea turtles, waterfalls, caves, plate lunch restaurants, and shave ice spots we also got to enjoy during our vacation.

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TopSpin & MKTG Raise Over $400K for Youth Charities

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TopSpin 2014

MKTG INC and TopSpin, a national philanthropic group dedicated to empowering America’s youth through education, brought together members of the sports, media and entertainment industries on Wednesday, December 10th for the sixth annual TopSpin charity table tennis tournament at Metropolitan Pavilion in New York City.

Dozens of celebrities, including current and former athletes including John Starks, John Wallace and Zab Judah, supported #TopSpin2014, which is produced pro-bono each year through our MKTG4GOOD initiative. In addition to world-class table tennis, the event featured three DJ’s, 15 food stations, top shelf bars, a silent auction and much more.

Proceeds benefit youth and education-focused programs in the New York metropolitan area. This year the money raised went to Horizons – BFS, A Better Chance, Wishbone, New Heights and Prep for Prep. With over 1,250 in attendance, the event raised $400k for these valuable programs.

For more information, visit www.topspincharity.com.

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More Words from the WISE

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MKTG INC is a proud member of WISE (Women in Sports and Events), the leading voice and resource for professional women in the business of sports and events.

Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.

WISE offered our own VP of Human Resources, Marlena Edwards, a chance to contribute to the organization’s monthly HR Spotlight, where she shared her experience and tips for working in this exciting industry. Enjoy!

MarlenaEdwards_headshot_200x225wMarlena Edwards is vice president of human resources at MKTG INC, a global marketing services agency based in New York with additional offices in Chicago, Cincinnati, San Francisco, LA and London. During her seven years at MKTG, Edwards has held various HR-related roles including HR manager and director, all of which stem from her background as an HR generalist. Today, her department (which includes payroll) comprises five full-time and one temporary employees.

This month, Edwards provides applicants with tips on how to catch a hiring manager’s eye, and dishes on the best way to follow up with a recruiter.

What makes a candidate stand out from the applicant pool at MKTG INC?

First and foremost, being thorough is key. Regardless of the position or level an applicant is seeking, he or she should complete the entire application, and submit a resume AND cover letter. There is nothing more disappointing than receiving a viable candidate’s resume and finding there are formatting issues or typos, or no cover letter. I think that cover letters are a great way to catch someone’s eye. You can really get a sense of a candidate’s voice and writing style in a way that a resume alone doesn’t communicate.

How should candidates follow up (or not)?

I personally am not a big fan of the follow up phone call or email. It’s important for candidates to know that with limited resources, it is almost impossible to respond to every phone call and email, especially when the candidate only wants confirmation that their resume was received. Our careers page sends an automatic confirmation email when a candidate’s resume or application is uploaded successfully. Believe me, when we receive a rock star resume, you will hear from us! The rule I follow is, only follow up after you have been contacted about a position. Simply submitting your resume does not warrant follow up.

How long does the process (from application to hiring) take, on average?

To be honest, it completely depends on the talent of the candidate pool. Generally, when we post a job, we want to pull the trigger as soon as we find the right person. On average, I’d say the process takes three to four weeks. Depending on the level of the job, there could be multiple rounds of interviews required before we can make a final decision.

What are some of the best and worst follow-up tactics you’ve seen?

One of the worst follow-up tactics is to email everyone at the executive level listed on the website. You would not believe how often this happens! To all of the job seekers out there, the only appropriate people to contact are the hiring manager, the recruiter, or – and ONLY if you don’t have any pertinent contact information – the HR lead. When you email everyone, it gives the impression that you’re either not willing to do the work to find the appropriate contact, or you lack good decision-making skills. Either way, it’s a bad place to start.

If a candidate does choose to follow up, I’d suggest to that candidate to be concise and sell yourself in no more than five sentences, highlighting your relevant experience and illustrate why it makes you a viable candidate. The number one thing a recruiter is looking for is relevant experience, so if you have that, you already have one foot in the door.

What advice can you offer WISE members who might be interested in applying for positions at your company (or elsewhere in the business)?

Network, network, network! Join groups like WISE to start making connections with other people who share your interests. Mine through sites like LinkedIn to see if you have connections to companies or positions you’re pursuing. If you are a recent college graduate, spend time developing your writing and communication skills, and learn about the industry you’re pursuing. Don’t be afraid to start with an entry-level role, because if the company you get in the door with is a good one, talent will be recognized and rewarded.

Marlena Edwards began her career in 2006 as an HR specialist at US Concepts, MKTG INC’s predecessor. She attended the State University of New York at Albany, received a paralegal certification from Long Island University, and completed her first year of law school before deciding to pursue a career in human resources, where she could interact more directly with people while still working in a law-related field. Edwards is a proud Brooklyn resident who is passionate about the arts and is an active philanthropist.

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The Moorea, The Merrier

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Jason Tahiti

When I started telling people we were going to Tahiti, “That sounds amazing – where is that?” was a common response. Full disclosure, I needed a geography lesson too. So … Tahiti is the largest of 130 French Polynesian islands and sits right in the middle of the Pacific, eight hours SW of Los Angeles and 6 hours from New Zealand. The islands were formed by volcanic activity, so they very much resembled Hawaii – with excellent beaches and tall, sharp peaks and rain forest inland. My wife Michelle and I planned three days on the island of Moorea and three on neighboring Tahiti.

When we arrived in Moorea, we were welcomed by Johnny, and during the 30-minute ride to our hotel, we quickly learned that you can call Johnny for everything.  Snorkeling, skydiving, RTVs, jet skis, restaurants – anything.   The island has one road that circles the island for the 17,000 people who live there, so it’s no surprise that a person like Johnny would know everyone.

Coral reefs protect the island from waves, creating a lagoon of calm water right up to the beach with amazing ocean views. Looking out and seeing nothing but water makes you realize that you really are in the middle of the Pacific – flash back to LOST. If you ever find yourself here, I recommend watching as many sunsets as you can, they are simply amazing.

Our first activity was the highlight of the trip: the Dolphin Center at the Intercontinental.  We booked 30 minutes with a trainer and were excited to get up close with a dolphin. The trainer took the first 10 minutes showing us what dolphins can do, including a jump right above our heads.  We then swam, one at a time, next to the dolphin with our hand on her dorsal fin. He blew the whistle and the dolphin dove six feet under the water with us in tow for about 100 feet to another trainer. We were lucky enough to do this twice. It was a bucket list item that Michelle and I happily got to cross off.

We hopped a ferry to spend the next three nights on Tahiti, in the town of Pape’ete.  The resort overlooked Moorea, about 11 miles off shore with a sunset that provided a surreal view each night. Tahiti is much bigger than Moorea, but like all the islands, most people live within a mile of the water, leaving the interior untouched and full of rainforest. During our jeep tour and our hike into the interior, it was mostly sunny along the coast but the clouds would just sit in the middle of the island and like clockwork, start to gently rain in the late afternoon. Along our adventure, there were plenty of waterfalls off the cliffs and plenty of green with low lying clouds.

Each night a dozen food trucks (Roulottes) gather in the center of town near the ferry docks. They set out tables and serve excellent street food, probably the best meal we had on our trip.  After skimming menus, we settled for Chinese at one truck then jumped to another to get a crepe for dessert.

We wrapped up an amazing trip with the cliché coconut drinks by the pool before our flight home (couldn’t leave the island without it). Looking back, there are so many fantastic pictures to share and so much more to tell. The trip was an amazing experience that I probably wouldn’t have had if not for MKTG Rewards. Thank you to everyone at MKTG INC, I couldn’t be more grateful.

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Written by Jason Calabrese
Jason Calabrese

January 24th, 2014 at 8:07 am

Team Achemwali

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buildOn1By: Patty Hubbard (President, West Coast)

In early 2010, MKTG INC formed a partnership with buildOn on the West Coast. Our objectives were twofold: to give back to our community, and to mentor high school students who study in challenging urban areas. The buildOn organization provided us with both of these opportunities and more. Since 2010, we have completed several community service projects alongside Bay Area high school students. Along the way, we learned about these students’ extraordinary efforts to lift up not only their own communities but also build new schools in some of the poorest countries on the planet. Many kids involved in buildOn raise funds through volunteer workdays, earning the opportunity travel to countries like Haiti, Malawi, Mali, Nicaragua and Nepal and build schools there. This is where my journey began.

On March 8, 11 of my female friends, many of us working moms, took our own buildOn trek, traveling to Malawi to build a school. We called our group Team Achemwali (which means “sisters” in the native Malawian language of Chichewa) and we departed having raised $44,000 towards the cause. The Chinthola village found out about their school, and our visit, only about two weeks prior to our arrival. The money raised was enough to build a two-room school as well as fund a three-year adult literacy program. When they heard our group’s name, they were thrilled.

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When we arrived after two days of traveling, the village of Chinthola gave us a warm Malawian welcome, running alongside our bus dancing and singing. As soon as we stepped off the bus, we quickly joined in the festivities. At times the only way to communicate was with sign language, laughter and an open heart. For many of the villagers, this was the first time they had seen a light-skinned person.

Our experience included living with local families. Each day would start at 5am with a short walk to the bath hut with two buckets of water (one cold, one hot) and a cup. The day would end with a family dinner of okra or nsima (a local cornmeal staple) and pumpkin leaves. We ate on a bamboo mat covering the mud floor with a single candle or headlamp illuminating our meal. At night we slept in sleeping bags under mosquito nets.

During our conversations with the 15-plus village chiefs, four teachers and a small group of women, we learned about our different lives and cultures but also our similarities. The richness of family and community support in Chinthola meant that our common thread is love and a desire for healthy, happy children who have the opportunity to get a good education and grow up in a safe world.

For me, the time in Chinthola is one of gratitude, respect and humility.

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Written by Admin
Admin

April 9th, 2013 at 4:17 pm

MKTG INC Helps Get America Moving

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letsmove_tylercurtis_032Photo Credit: Tyler Curtis

The rate of childhood obesity has tripled over the past three decades and we’ve reached a point in America where 1 in 3 children are obese. Ignored, the problem will result in 1 in 3 children suffering from diabetes at some point in their life. Recess has moved from a daily highlight into a distant memory.

Fortunately for the future of our children, leaders from America’s public and private sectors have taken notice and are taking action. The First Lady, Michelle Obama, has rallied a number of organizations including Partnership for a Healthier America (PHA), the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and Nike, to create a groundbreaking program, Let’s Move! Active Schools. The program provides schools across the country with the resources to offer a healthy environment for kids to be active. On February 28, the First Lady returned to Chicago to launch the campaign.

Utilizing every inch of McCormick Place, America’s 2nd largest convention center, the WH, in cooperation with the Mayor’s office, put the invite out. And the Chicago Public School district accepted in record numbers. Almost 6,000 students and 700 chaperones showed up for the monumental event, not to mention the 150+ media members. Students arrived early, spending their time learning a choreographed workout-dance  and created a mural for Mrs. Obama with drawings of their favorite activities and pledges on how they would stay healthy. All of this happened while they awaited appearances from a variety of Special guests. Little did they know, this was just the beginning. They weren’t just going to see a show. They were going to be in the show.

While the kids danced and drew – unbeknownst to the press – on the other side of the air wall the First Lady and Nike CEO, Mark Parker, addressed the media. Olympic Sprinter Allyson Felix served as emcee as Mrs. Obama, Secretary of Education Arne Duncan and Rahm Emmanuel spoke on the issue at hand. With the touch of the button, the curtain behind them disappeared letting loose a stream of kids. They poured in front of the stage, engulfed the media and cameras, and created a backdrop that will not soon be forgotten.

The first scream was Bieber-Fever-esque as a bevvy of athletes flooded the stage to demonstrate how, and why, its so important to stay active. Bo Jackson began, followed by the likes of Dominique Dawes, Colin Kaepernick, Bob Harper (The Biggest Loser), Serena Williams, Gabby Douglas, Paul Rodriguez, Ashton Eaton and Sarah Reinertsen. Then, Mrs. Obama came dancing onto the stage and the reaction from the kids was one of unbelievable excitement. After a passionate message of encouragement and inspiration, everyone got moving and the dancing ensued. At the conclusion the kids were surprised with a performance by Jordin Sparks as the finale.

There were smiles all around. Some if the success was immediate. Part of the success will come five years from now when 50,000 schools nationwide have recess again thanks to LMAS. But true success will be a healthy outlook for this generation, a future unimaginable without this unique partnership.

Written by: Pete Cohen

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