Archive for the ‘MKTG INC’ Category

MKTG Brings You: Merry & Bright Bevies

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With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer.  Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.

The Zacapa Solera Hot Cocoa
ZacapaHotCocoa

1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)

 

 

An Old Fashioned Holiday
OldFashion

1/2 
teaspoon brown sugar
1/2 
orange peel
5
 dashes Angostura bitters
1 1/2
 ounces Bulleit bourbon
1 1/2 
ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice. 

 

 

Tanqueray Gin Flip
GinFlip

1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)

 

 

Morgan Mule
Mogan Mule1.5  oz. Captain Morgan® Original Spiced Rum
4  oz. ginger beer
2  sprig(s) mint
2  lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)

 

 

 

 

The Ketel Fig & Rosemary
Ketel-One-Fig-Rosemary1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Club soda
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)

 

Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.

 

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Written by Theo Berenson
Theo Berenson

December 22nd, 2015 at 12:19 pm

Introducing World Class Training Labs

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MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.

A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.”  Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.

During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.

The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!

 

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The Canon Cupid Strikes Again!

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Everyone loves a good mystery, and we’ve got a doozie for you!

Just after we moved in to our new HQ in New York City this summer, several MKTG’ers have received mysterious love letters directly from our shared printers located around the office.

How are they anonymous, you ask?

Well, the shared printers don’t require a login when scanning a document directly to an email address. When you receive a scan, the sender is the specific printer that the scan comes from (i.e., Canon 2). There’s no indication of who sent it or when it was sent.

Here’s all the evidence we’ve uncovered so far:

canon3 canon4 canon5

Think you know who the Canon Cupid is? That makes one of us.

Written by: Kristina Cappuccilli

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Written by Paige McConney
Paige McConney

October 8th, 2015 at 2:23 pm

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PepsiCo Introduces “F!ZZ” at World Maker Faire

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F!ZZ, PepsiCo’s’ newest, most innovative line of soda drinks made its show-stopping debut this past weekend at Maker Faire 2015. F!ZZ is a new way PepsiCo is looking at the future of carbonated-soft drink mixology, which they call “Fizzology,” that combines unique and unexpected flavors and ingredients to create an elevated and immersive consumer beverage experience.

Whether Maker Faire goers were attracted to the sleek & inviting, Willy Wonka-esque structure, the millions of bubbles that were being released over the course of the weekend or the upbeat music that was bumping and entertaining the consistent line of consumers eager to try F!ZZ, the popularity of the space surpassed all expectations.

The Experience:

Brand Ambassadors greeted Makers as they approached the entrance ramp and queued up groups of 10 to begin the experience. They began their sensorial journey by smelling flavored scent pipes which tied back to F!ZZ beverages that were offered. Consumers had the option to choose one of the six drinks that most appealed to them.

Each of the beverages began with a Pepsi-base pour, either Sierra Mist, Mountain Dew, Manzanita Sol or Pepsi and included unique toppings such as green apple cotton candy, strawberry pop rocks and watermelon foam to name a few. One of the most popular drinks of the weekend was the “Hulk Smash”. The Hulk Smash was made up of Mountain Dew with a lime flavor shot, coconut milk and was topped with frozen lime syrup threads, pop rocks and raspberry foam.

Once the consumer settled on a drink, the group of 10 headed over to the “Fizz Ed” station where they learned to make frozen strawberry and lime “dots” using liquid nitrogen. They also were able to sample the dots that they helped make which was a fun and tasty experience had by consumers of all ages. Once they completed their lesson, they headed over to the Pepsi Spire station to fill up their beaker with their base pours & flavor shots. Following that, they brought their beaker over to one of the “Fizzologists” who then finished off their drink with their designated toppings and “re-FIZZED” their drink with added carbonation.

The bubbles and buzz around F!ZZ not only attracted Maker Faire attendees but the Maker Faire Executive team as well. F!ZZ Grab Life by the Bubbles powered by PepsiCo took home the blue ribbon by winning the “Maker Faire Editors Choice Award” for our outstanding activation. This was just the introduction of F!ZZ and we’re excited to be a part of the F!ZZ movement and experience what the future of F!ZZ holds!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 4:52 pm

MKTG NY Smoothie Challenge!

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In keeping with our health and wellness initiative for September, we decided it would be a fun twist to have an office smoothie challenge! We had everyone submit their favorite smoothie recipes, complete with a creative name, for a chance to win a prize AND have the entire office try the winning submissions!  These three took the crown:

“So What it’s Vegan” – 1 cup light soy vanilla soy milk, 1 scoop vega one choice-o-lot protein smoothie, 1/2 ripe banana, 1 cup of ice

 “ The Beyonce” – 1/2 frozen banana, 1 handful kale, 1 handful spinach, large spoonful almond butter, 1/4 cup almond milk, splash vanilla extract, dash of cinnamon, blend with 2 cups of ice

“Citrious Altius Fruitius” – 1 cup water, 1/2 cup frozen blueberries, 1 fresh or frozen banana, 1 tbsp chia seeds, 1 peeled and halved kiwi, 1 cup fresh or frozen strawberries, 1/4 cup yogurt, 1 blood orange slice, 1 tsp coconut oil, 4-6 ice cubes

This past Friday we had a few of our best Brand Ambassadors mix the ingredients of the winning smoothies for everyone to try, and yes they were all delicious! Take a look below at our photo journey!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 12:14 pm

MKTG and TopSpin Charity Welcome Clients and Guests to MKTG’s NYC Headquarters

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To celebrate MKTG’s new global Headquarters and to kick-off the football season, MKTG and TopSpin Charity welcomed clients, influencers and employees for a casual evening of fun, food and football!  We streamed the NFL kick-off game and soccer player, Olympic Gold medalist, and World Cup Champion Alex Morgan even stopped by to say hello! Take a look at the photos from this amazing night below!

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 2:21 pm

Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 10:16 am

Kevin Hart Brings 5K Challenge Back To His Hometown

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Hart_Run_Philly_8_29-26 copyPhoto Credit: Zack Hetrick

When you think ‘end of summer festivities,’ the essentials don’t usually include an impromptu 5k featuring Kevin Hart and Co., but Nike Run Club decided to shake things up this weekend and bring the heat to the City of Brotherly Love.

Thousands of participants (more like rockstars) gathered at the Philadelphia Art Museum at approximately 8:04AM on Saturday, August 29th to get active, get moving, and support healthy living. As a Philly native, Hart decided to make this run a special one and invited 76ers rookie, Jahlil Okafor and Comedian J.B. Smoove to join him. As expected, the people of Philly brought their A game and made it one of the biggest turnouts so far.

So what are you waiting for? Visit Nike Run Club online and follow them on Instagram @nikerunning for all of the latest and greatest news on where they’re headed next. From the looks of things, they aren’t stopping for a water break any time soon.

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Written by kcappuccilli
kcappuccilli

September 9th, 2015 at 10:33 am

Super Bowl 50 Tour Kicks off in Bay Area

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host committee

The 50 Tour: Champions of the Bay Presented by Chevron is the Host Committee’s mobile exhibit designed to celebrate the history of the Bay Area’s championship teams, the Oakland Raiders and the San Francisco 49ers. Our MKTG SF team is thrilled to be a part of this and get people pumped up for “the biggest Super Bowl the NFL ever celebrated, and one that will be uniquely Bay Area!”

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What’s on tap at the 50 Tour

Champions Row:  Eight Bay Area Super Bowl Vince Lombardi Trophies will be on display – five from the San Francisco 49ers and three from the Oakland Raiders – with photo montages capturing the championship wins. The 50 Tour will be the first time that all eight championship trophies will be displayed together.

The Chevron STEM Zone: An initiative to promote higher education in science, technology, engineering, and math, the Chevron STEM Zone will invite Tour visitors to learn more about the science of football. Together, Chevron and the 49ers Foundation have donated $4 million dedicated to providing engaging STEM curriculum for Santa Clara area students.

Super Bowl High School Honor Roll:  This 50 Tour Super Bowl High School Honor Roll display will feature the greater Bay Area high schools and communities that have contributed to Super Bowl history, highlighting 99 players and coaches from the greater Bay Area region.

PLAY 60, Play On: Produced in partnership with the NFL Foundation, this interactive play zone will include an NFL PLAY 60 obstacle course, football-themed play extravaganza’s led by Playworks and an Imagination Playground – an innovative play system that inspires children’s creativity.  In partnership with KaBOOM!, Playworks, and U.S. Fund For UNICEF, Play 60, Play On will bring physically active, imaginative and interactive play to children where they are.

The Re(a)d Zone: This family-friendly space will encourage a love for reading with access to thousands of digital titles and learning games and NFL players and Legends and other local celebrities hosting reading hours as part of the Host Committee’s early literacy initiative focused on increasing third-grade proficiency throughout the Bay Area.

Autograph Sessions: Fans will have the opportunity to meet current and former NFL players, as well as other Bay Area champions.

50 Tour Dates

September 9-10: NFL Kickoff Celebration, San Francisco

September 12 – 13: Mountain View Art & Wine Festival, Mountain View

September 18:  Downtown Date Night at Fremont Street Eats, Fremont

September 19 – 20: Santa Clara Art and Wine Festival, Santa Clara

September 26-27: Pacific Coast Fog Fest, Pacifica

October 2 – 4: Sonoma Harvest Fair, Sonoma County Fairgrounds, Santa Rosa

October 11:  Viva Calle SJ, San Jose

October 22: San Francisco 49ers vs Seattle Seahawks, Levi’s Stadium

October 31 – November 1: Super Fright Night on the Waterfront, Vallejo

November 7 – 8: Santa Cruz Beach Boardwalk, Santa Cruz

November 15: Oakland Raiders vs Minnesota Vikings Game


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‘Power’ Party: Terrence J. Honors Lala Anthony at Zacapa’s NYC Rooftop Soiree

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thewrap-logo

 

Culture | By on August 28, 2015 @ 11:52 am

Event kicks off new series of intimate dinner parties toasting top NYC media and entertainment figures, in partnership with TheWrap, produced by MKTG for Diageo’s Zacapa Rum

COVER-Lala-Anthony-Terrence-J

E! host Terrence Jenkins raises a Zacapa Rum toast to guest of honor Lala Anthony, as Diageo’s Keenan Towns looks on, at the first Zacapa Room and TheWrap dinner party in NYC on Thursday night, August 27. (credit: Shannon Sturgis)

It’s not always lonely at the top.

E! News host Terrence J gathered 30 intimates on an NYC rooftop overlooking the Empire State Building for a special evening honoring former MTV VMA Lala Anthony on Thursday night. Anthony, star of 50 Cent’s Starz series “Power,” wrapped filming on Season 2 of the show two weeks ago.

For Lala and Terrence, the two have a long history together. In addition to co-starring in the “Think Like a Man” franchise and both gaining fame as hosts of live daily pop culture shows (Terrence on BET’s “106th and Park”, Lala as an MTV VJ on “TRL” and “Direct Effect”), Mrs. Carmelo Anthony would have you believe their bond goes back to the womb.

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ZaCoco-Cocktail-at-the-Zacapa-Room1

The ZaCoco cocktail started off the weekend early. (Shannon Sturgis)

– Source: The Wrap

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 3rd, 2015 at 9:26 am