Archive for the ‘#mymktg’ Category
For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.
Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.
Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.
Take a look below for photos from last night’s event! Or watch our video HERE!
The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent the remainder of 2016 taking advantage of this wonderful opportunity.
Rick Gonzalez is MKTG New York’s Operations Manager and spends the majority of his workday actively running around the office ensuring that everything is running smoothly. So, it’s no surprise that when he was one of this year’s MKTG Rewards winners for a domestic trip anywhere in the US, he picked a ten day Hawaiian adventure where he would be doing anything but sitting around. While most travelers associate The Aloha State with beachbums and honeymooners, Rick avoided the cliches and made the most of historical experiences and venturing to the extreme depths – land and sea – of the Island’s dynamically volatile geography. From mile-long waterfalls to fiery lava pits to underwater exploration, Rick soaked in these amazing vistas via helicopter, submarine, Camaro SS Convertible, or more traditionally, by foot! Rick curated his trip to blend cultural curiosity and luxe living, ending each day with a priceless sunset at the Hotel Renew in Waikiki and Hapuna Beach Prince Hotel in Kona.
MKTG: What was the feeling when you were chosen as a MKTG Rewards winner?
RG: That was an unbelievable moment for me, I was in such disbelief. I am and will always be so grateful for the staff’s acknowledgement. That was a day I will never forget.
How do Hawaiian beaches compare to other beach destinations you have visited?
RG: The beaches in Hawaii are pristine with remarkably large waves and rich turquoise waters. It’s so easy to be swept away by the beauty of the water itself.
What was the most surprising or unexpected moment from your trip?
–Contributed by Rick Gonzalez, MKTG NY and MKTG Global Communications team
MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more. So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.
The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…
Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.
Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.
Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.
Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).
Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.
After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.
–Contributed by MKTG Atlanta
MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:
Best Consumer Environment
Campaign: Gatorade Fuel Lab
Best Permanent or Pop-Up Retail Experience
Campaign: The Levi’s Lot
Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude.
–Contributed by MKTG Global Communications team
–Contributed by MKTG Chicago
MKTG’s “A Day in the Life” series has spanned the US talking to our amazing colleagues. In this profile, we circle back to MKTG HQ in New York City and chat with native New Yorker Heikal Aliakber. Heikal works in Client Services on the R.J. Reynolds account, managing four mobile tours that conduct consumer engagement activity at music festivals, bars, clubs and retail locations. His days are full on- involving everything from working with major promoters to source/contract events, routing Brand Ambassadors to different locations based on strategic needs and managing on-site at client activations – from communications, creative ideation and sometimes rolling up his sleeves and hitting things with sledgehammers (seriously).
When back home in NYC, Heikel maneuvers his hometown with a nonplussed sense of know-how only true New Yorker’s can encompass – a skill that tourists must definitely gaze at with wonderment.
MKTG: What time do you wake up on a typical work day?
HA: This is highly dependent on where I’m waking up.
What’s the first thing you do when you wake up? Do you have a routine?
HA: I’m the world’s worst morning person. Seriously. I could go to bed the following night, knowing that the next day will be the best day in recorded history, and I will still wake up and shake my fist in the air while yelling incoherently (like Grandpa Simpson). I feel like my brain doesn’t wake up until about 10AM, and that only happens if I do the following:
1) put food in my stomach prior to trying to actually get things done
2) shower (which may or may not serve as a platform for me to warm up my vocal cords so that I don’t grunt on the first few phone calls of the day
3) catch up on current events and anything that transpired over the period of time I was asleep. In our business, knowledge is power (but also, FOMO is real).
Your day cannot be properly started without ______…
HA: A huge bowl of oatmeal.
How do you commute to work, and do you enjoy your commute? Details please!
HA: I was born and raised in Queens, so dealing with NYC public transit isn’t anything new to me. I’m constantly traveling between Queens, Manhattan and Staten Island (where my fiancée currently lives), so suffice it to say, commuting is a major part of my life. Whether I enjoy it or not depends on the characters I meet. The dude who blasts relaxing string quartet music through a boombox on the Staten Island ferry, while doing his morning yoga routine? I’m cool with that. The dude that carries two live, noisy chickens in a puppy crate onto the E train at rush hour, while man-spreading against the pole that I’m trying to cling to? NOPE.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
HA: My typical day oscillates between rap, reggae, international music, heavy metal, movie scores and slow jams. My current obsessions? “Amazing” – Spit Syndicate (Australian rap group), “Picture Perfect” – Culture Shock (hip hop/bhangra group), “No Leaf Clover” – Metallica, “Sing About Me, I’m Dying of Thirst” – Kendrick Lamar, “Made You Look (Remix)” – Nas ft. Ludacris and “Time” – Hans Zimmer.
Do you listen to podcasts? If so, which ones?
HA: Anything NPR-related I find to be gold. But I also enjoy listening to The Joe Rogan Experience, and Anna Faris is Unqualified is charming.
Name your top five apps and why.
1) Venmo – because I’m always leaving my wallet somewhere
2) Delta – checking in early is a nervous tick of mine
3) Netflix – because I hate doing cardio, and watching new series “The Get Down” while slaving away on a
treadmill is the only thing getting me through it currently
4) Spotify – perfect for tuning out the chicken-carrying denizens of the NYC public transit system
5) News – to get my daily dose of what’s real in this world
What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
HA: The fish tacos at Belle Reve are fantastic. But, I’m a Queens kid at heart, so most of the places I know aren’t local to the office, and are more often than not hole-in-the-wall establishments.
What after-work activity makes your week complete?
HA: I like picking heavy things up and putting them back down.
–Contributed by Heikal Aliakber, MKTG NY & Global Communications team
Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.
Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.
–Contributed by MKTG Global Communications team
At the prestigious Field Marketing and Brand Experience (FMBE) Awards on October 20, MKTG UK led the way winning the impressive Brand Experience Agency of the Year and scooping two more gold, one silver and five bronze awards.
This leading industry event, now in its 12th year, attracts the biggest and best brands and agencies celebrating work in field, retail and live experiential marketing. FMBE exists to champion best practice in FM&BE disciplines, and to help clients select and get the best results from leading specialist/integrated agencies and their suppliers.
The awards won by MKTG celebrated a body of work that was seen as considerable and versatile by FMBE judges.
The winning category and campaigns are listed below. Congrats to our MKTG UK team!
Brand Experience Agency of the Year
Most Effective Stand/Display (Small Scale)
Most Effective Small Scale or Local Campaign
Gold (London and Partners)
Most Effective Interruptive Experience
Silver (Air New Zealand)
Most Effective Integration/Amplification
Creative Campaign of the Year
Most Effective Stand/Display (Large Scale)
Operational Success of the Year
–Contributed by MKTG UK & Global Communications team
FROM SPORTSBUSINESS JOURNAL:
Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.
On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’
Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.
Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.
New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”
Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.
MKTG Chief Creative Officer Ben Roth handled much of the office design.
PHOTOS BY PATRICK E. MCCARTHY
|A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.|
|Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.|
|Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.|
|Horsey earned his “Mousters Degree” in 1988.|
|Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!|
|A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.|
|A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.|
|Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN