Archive for the ‘#mymktg’ Category

Who is Your Favorite Past Celebrity Endorser?

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MKTG members Kyle Goncalves, Geoff Biss, Marlie McLaughlin and Katherine Allen get together and discuss their favorite past sponsorship deals, why it appeals to them and how it has made an impact within the industry.

“Tony Hawk’s Pro Skater video game series was a trailblazer in bringing skateboarding into mainstream and sponsorship culture.” — Kyle

KYLE:

Tony Hawk’s Pro Skater shaped the world of skateboarding – it was more than just a video game. This popular series was one of the first and leading platforms, catapulting the sport into mainstream culture. To some, skateboarding was seen as a rebellious activity, but I believe that has shifted due to the work and talent of Tony Hawk as the series brand ambassador. In the late 90s and early 2000s, Activision (video game publisher) leveraged one of the best skaters of all time (Tony Hawk), and created a sense of credibility on a fun platform that allowed room for consumers to truly engage in skateboarding culture. The series and work of Tony allowed the industry to embrace the sport which created a new world for a variety of sponsors to dive into.

Whether you skateboarded or not – you knew the name and importance of Tony Hawk. Tony Hawk as a face for the series was a perfect choice due to his high performance and demeanor. He elevated the sport which opened the door for sponsors to consider skateboarders as marketable athletes – he definitely paved the way.

KATHERINE:

“Peyton Manning’s persona is strategically highlighted in MasterCard’s Priceless campaign” — Geoff

 

To read the rest of the article, click here 

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Written by Paige McConney
Paige McConney

October 9th, 2017 at 6:47 pm

Think Pink | MKTG Westport Raises Awareness for Breast Cancer Awareness Month

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MKTG Westport rocking that pink!

October means a lot of things: Halloween, MLB Playoffs… and of course, Breast Cancer Awareness Month.  On Friday, Oct 6, MKTG Westport dedicated their day to raise awareness for the cause.

Employees were asked to wear pink to the office, and with an enthusiasm they obliged.  The pink didn’t stop there, as the team updated the Lego board, and Westport trainees decorated the office beer cart for a special run.  Even the beverages offered were pink-themed – Rosé, Zinfandel, beer in pink cans, and Mike’s Hard Pink Lemonade.

 

While the trainees made their rounds with the beer cart, they included a “tip jar” in which employees were encouraged, but not required, to toss in any pocket change they had laying around.  The office pulled together, and raised about $100 to donate to Breast Cancer Awareness & Research organizations.

Every little bit helps, and we’re proud of the Westport team for coming together for such a great cause!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 9th, 2017 at 3:38 pm

Posted in #mymktg,MKTG 4 Good

MKTG Westport: Toiletries for Troops Initiative

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All year long the MKTGers of Westport, CT collect toiletries from our business trips, homes, and dollar stores to donate to A Project from the Heart, a local organization in Fairfield, CT that sends packages to our troops overseas. Our troops are always in need of these small items while living away from home. We feel it is important to give back to the troops to say thank you for all they do. Below are letters that A Project from the Heart has received from troops expressing their gratitude for the packages. This definitely makes us smile!


 

 

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Written by Paige McConney
Paige McConney

October 9th, 2017 at 10:59 am

A Day In The Life : Alex Torrey

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Alex celebrating his first week in the MKTG Chicago Office

This month we are featuring A Day In The Life of Alex Torrey. Alex sits in the VP of Strategy and based in Chicago. He joined the team this summer and his main responsibility is simply making sure the team brings their best, smartest thinking to the table in everything they do. Sounds easy right?

Alex moved to Chicago from Athens, GA after working for the CIA (yes, really) and for himself as Co-Founder of Umano, a socially-conscious clothing brand. Read on and learn about his experience at the CIA, as an entrepreneur, and what ‘decision fatigue’ is, in our interview with Alex.

•••

MK: What time do you wake up in the morning on a typical workday?

Alex: I wake up early. I wake up at 5:30. I’m a morning runner, I go for a short little jog. Chicago is a beautiful place for morning jogs.

 

Do you run on the lake?

I do, I run on the lake or the river. I don’t have a route. I’m very spontaneous, I don’t have a plan, so depending on how I’m feeling I either say Is today a lake day? or Is today a river day? and then I go from there.

 

What’s the first thing you do when you wake up?

My alarm clock is NPR, so I’ll usually lay there for a minute or two listening to NPR. Then I have a glass of water and I pee. Not always in that order.

 

So you use an actual alarm clock?

I use an old-time analog radio with the little scrolly-wheel thing. If I ever bump my alarm clock it’s all messed up and I have to find the right radio station again. Yeah, like an actual alarm clock.

 

Is there a reason for that?

That’s a good question. I don’t know. There’s something very comforting about the alarm clock, like the snooze slap. You actually hit something bigger than your phone. Then literally the first thing you touch is not your phone, which is also nice. The last thing I touch is, well, I double-check my alarm. So the last thing and the first thing that I touch in a day is not my phone.

 

That is really nice. What would you say you can’t properly start your day without?

Run.

 

Even on the weekends?

[hesitates] This is like literally the first thing? Because I also have to have a cup of coffee. Without NPR, running, and coffee, and I sound like an 80-year-old man. But NPR, running, and coffee are the three constants for a weekday/weekend that I couldn’t start my day without.

 

So how do you commute to work, do you enjoy your commute?

I do. And I am embarrassed to say that my commute is a four-minute walk. I live 3-4 blocks from the office so it’s quite lovely, quite quick. Sometimes it takes longer to wait for the elevator than to actually make the walk.

 

When you’re at work do you wear your headphones at your desk?

No.

 

Do you listen to anything at work?

No, that’s why I sometimes do the office DJ thing. Because I like having ambient noise, so when my office door is open I can hear the music outside and I open my window and hear the street, hear the train go by.

 

I totally agree, the train sound is great. Though, I wouldn’t want to be any closer to it. So, what’s your go-to jam right now?

I don’t know if my day has a playlist. Because I don’t think my day follows one story arc. So, sometimes the suspense is right off the bat or whatever that big climax is, the conflict and climax. Sometimes it’s later in the day. I’m really digging the new Foster the People album; it’s surprisingly good. It’s been out for a little bit but I just never got around to it. I love Discover Weekly. Discovery Weekly is a big thing. It’s not a daily thing, but it’s a Monday thing. I have to check out my Discovery Weekly and see what’s on there. Then they do that other curated thing…

 

The Daily Mixes! Those are my favorite!

Yes, the Daily Mixes are great. And, one of my daily mixes, I don’t know why, is this super hard hip-hop, just aggressive rap. I don’t know why, I guess I listen to it more than I think I do or their algorithm is a little wonky. But it’s good if you’re in that mood.

…..

What are your favorite podcasts?

This is not a podcast, but what I just watched a series recently and feel like I need to include it here. I just watched The Defiant Ones, the HBO series. I don’t usually do ‘series’ of things. I’m not a Netflixer or a Huluer. So it was a really big thing for me that I actually watched the whole four episodes. I was like Wow! I actually watched four episodes of something.

In terms of podcasts, I love Ted Talks. The Ted radio hour on NPR as well. There’s just something about them. That little sound effect at the beginning of Ted Talks, you know that psychology experiment where they rang the bell and fed the dogs, I’m pretty sure I salivate when I hear that Ted Talk sound. Because I’m so conditioned to think Ooh, something really great is about to happen and I’m about to learn something!

Then it’s about discovering. I’m not a loyal listener, I don’t have a podcast that I listen to religiously. I love searching random things like Hey! I want to learn more about why people love the food they love. And lo and behold, there’s a podcast about people loving food!

 

I think it’s funny that you say you’re not a loyal podcast listener, but you wear all black every day! I was meaning to ask you about this before.

What about wearing all black every day means I would listen to the same podcasts? [he kids]

 

Well, to me, the uniform suggests being a creature of habit!

Can I talk to you for a minute about decision fatigue?

 

Yeah [I eagerly respond]

Decision fatigue is a real thing. The human brain can only make a certain number of decisions and then it’s done. Then you go to sleep, reset, and get your decisions again. So what really important people do, and I just simply try to copy cat and emulate…

 

Like Steve Jobs!

Yes, like Steve Jobs, very much so. Also like former President Barack Obama. There was a great article on Fast Company about Barack Obama talking about how he tries to conserve his decisions. He doesn’t pick-out his wardrobe, he doesn’t pick-out any meal, he doesn’t pick-out any workouts. Obviously, he’s the President of the United States, so he has people to do that for him and I do not. Therefore, to simplify and save my decision making, so I can bring my best brainpower to work every day, I don’t pick anything. I hang my t-shirts. Clean shirts go on the right, the next shirt I wear goes on the left and I literally reach in every morning to the left side and grab whatever the next shirt is, next black t-shirt. Doesn’t matter! It’s beautiful. You don’t have to think about it. I use the same cycle for pants. New clean pants go on the right, the next pair I wear goes on the left. I actually don’t have a cycle for shoes, I actually have to look down and grab whatever pair is closest to me usually. So yeah, it’s all about decision fatigue. I can be really indecisive in general. So, for little things, I’m the worst. Like if I’m going to dinner with a friend, I am the worst human on the face of planet because they ask, “Where do you want to go?” I say “ Doesn’t matter”. It’s genuine, like I really don’t care. If I have preference, or something I don’t like I will voice it like a normal human. But genuinely it doesn’t matter.

 

Have you always dressed in all black? Or is this new?

Well, running a t-shirt company gets you a lot of t-shirts in your wardrobe. So all of a sudden, I had a lot of t-shirts that I really liked. So, because of Umano I started wearing only t-shirts, mainly t-shirts. And at Umano, the last couple years, we only did white, black and gray. So between the white, black, and gray I started getting more and more black tees. The next thing I know my closet’s full of black tees. The all-black thing has been going on for a couple years, but not very long.

 

Oh my god. I have to rethink everything.

[we talk for a minute about how grateful we are that we don’t have to wear suits to work]

So anyways, all black, it works!

 

I’m freaking out.

You should try it! And if you want to get really nerdy and geek out for a second about the human brain. There’s a game, surprise element of my system. To see what shirt am I going to get today, and I’m like, Oh, I got a plain one! or I got one with a design! Or I got a crew neck. Those are really the only options, plain, design, crew neck, v-neck, pocket, no pocket. They’re all black, but those are the only options. And I don’t know what I’m going to get, it’s actually a little endorphin rush. That’s a crazy thing about people. I don’t know what shirt’s coming and I grab it and I’m surprised.

 

What are the top five apps that you can’t live without on your phone?

Well, I’m not technologically inclined. I’d say Nike+ because I run with that. But I can live without it. I did for many years. So actually I would say these are the 5 apps that I would miss the most or that I use the most, but I really believe that I could live without them. I’d have to say, Text message or iMessage, Nike+, Medium, Business Insider, and probably Instagram.

 

Are there any restaurants or spots near your office that make your day?

I do like the after-work beer at Green Door. It’s cool to be so close to such a great drinking institution of America. It’s cool to swing by Green Door to grab a beer, and it’s literally next-door. It’s also great to bring lunch but go eat it by the park.

 

What after-work activity seals off your day?

Drinking that beer, usually. I’m not good at working out in the evenings. That’s part of why I’m a morning runner. There usually is a good little post-work beer, making dinner or meeting friends for dinner. And then I chill. I’m trying to read more physical books, so I read.

 

I’m inclined to ask about being on Shark Tank, because my last A Day In The Life subject, Drew, was also on Shark Tank! But I also kind of want you to talk about the CIA. Are you allowed to talk about the CIA?

I can, a little bit. All the un-classified things.

 

Anything is good. In my made-up version of your life, the all-black clothes thing was part of you having worked for the CIA.

Those were the suit days!

 

Yeah, as soon as you mentioned suits I realized you wouldn’t probably wear a t-shirt, jeans and sneakers to work at the CIA, haha. When you talk about not being technologically inclined, is that a result of working for the CIA?

Well, I guess I would say I’m not gadget inclined if that makes sense. I do like technology, but I’m definitely not gadget inclined. Which completely de-funks any idea you had about a secret agent or spy with all his gizmos and gadgets because I’m not a gadget guy, never have been, even in the CIA. I did, no joke, get to use a pen with a secret camera on it. I got to use it once, and that’s the only gadget I ever used.

 

I’ve seen that gadget before, I’m pretty sure it was in Spy Kids or an episode of Alias!

So I worked for the CIA, and did that for about four years. Spent a year in Afghanistan, got to do some really cool things like fly under the cover of darkness of the Afghan desert in a helicopter while bad guys shot rockets at us. It was a very cool experience and I have a tremendous amount of pride in that. I also have a huge, huge amount of appreciation for people who still do that stuff being, out in that type of environment, in a war zone. It was really cool. I got to brief the Secretary of State, the Secretary of Defense. I was involved in the POTUS visit, when President Obama visited Afghanistan. It was a surprise visit, for security reasons, but his advanced team was at station so we got to participate in that and get front row seats to the logistics of bringing the President of the United States to a war zone.

Then I quit that to go home, screen print t-shirts out of my parent’s garage and then sell the t-shirts. People didn’t believe me, they thought it was a cover story, that I was going deeper undercover because it was crazy. But I wasn’t, it was true. I legitimately quit. Long story short, CIA is an amazing place, a phenomenal experience, I describe it as 99% perfect. Not even 99% good, 99% perfect. The only thing that could have pulled me away was that I was a 25-year-old punk-ass and I wanted to find what was 100% perfect. Which is crazy, because when you have 99% why would you be so focused on that last percent? I thought the only way I would get the last percentage point was to start my own thing. For me, in particular, it was social entrepreneurship.

I started this company with my brother, called Umano, Italian for ‘mankind’. The concept was to showcase a kid’s drawing as a work of art. So the clothing was the canvas and wanted to connect the consumer to the story behind the art and really get to show a kid’s drawing as a work of art. There’s a raw confidence in a kid’s drawing, and we wanted to use our brand to showcase that. With every product purchased we would donate a backpack filled with art supplies. We would go on “giving trips” to give the backpacks and that’s where we would get the drawings, through our giving partners. So the team, going boots-on-the-ground, to give the backpacks on giving trips, gather the drawings, the virtuous cycle would restart. Really it was about that story of the giving trip and connecting the consumer to that story.

 

It was awesome, we did it for about 4-5 years. We were on Shark Tank. Mark Cuban is super tall, with a super long face. John Kerry too. Super tall men with super long faces. The camera does not do the lengths of their faces justice. Anyways, we were on Shark Tank, we got a deal from Mark Cuban and Lori Greiner. It was an awesome experience. They’re actually very nice, even Mr. Wonderful. The whole process, as you can imagine, is a massive production.

It was great, we did a couple other pitch competitions. We’d raised a seed fund from other venture capitalists and we were sold in Bloomingdales. It was great!

Social entrepreneurship is about making the greatest impact possible. True social entrepreneurship is when the cause is the reason you exist, it’s in your DNA, it’s why you’re there. So you attach a business engine to a cause and it’s powerful. I set out for  explosive growth. I wanted to be venture funded, with that hockey stick growth, and be the next Warby Parker kind of thing. But it was clear that we weren’t going to hit the high of explosive growth, and I decided to say, Well, that’s what I was looking to do. I am not looking for a four-day work week or to start a lifestyle business or play golf. I don’t play golf. So I went to look for what else was out there. Then, MKTG Chicago came along.

•••

If you can’t tell, it’s hard to talk to Alex for an hour, because you leave with about three more hours worth of questions. It’s okay though, I’ve been busy thinking about decision fatigue and all of the other ways I can cut small decisions from my daily life. Anyone else?

You can follow Alex on Instagram @alexxtorrey

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 2nd, 2017 at 4:28 pm

3 Key Trends in NBA Jersey Patch Sponsorship

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The NBA has become the first North American major professional sports league to allow ads on jerseys. During the 2017-2018 season, players in the NBA will sport corporate logos on their team uniforms. The ad space will be sold as part of a three-year pilot program where each team will have the right to sell its own ad space to sponsors. In consideration of the foregoing, MKTG has outlined the state of jersey sponsorship in the NBA, common activation strategies around the patch and potential implications for the league.

JERSEY PATCH SPONSORS STEM FROM CONSISTENT SOURCES; TECHNOLOGY BRANDS, FINANCIAL INSTITUTIONS AND LOCAL EMPLOYERS

There are clear commonalities in the roster of sponsors who have invested in the NBA jersey patch. Firstly, technology brands are leveraging their patch sponsorship to drive mass awareness for their digital initiatives such as Sharecare and the Atlanta Hawks that are teaming up to improve healthcare for Georgia. Secondly, F.I.’s like Flagstar Bank (Pistons) and Western Union (Nuggets) are mass brands that historically have greater permission to invest in signature branding assets that reach mass audiences. Finally, employers with a large presence in the region of their local NBA team (Goodyear in Cleveland, Harley Davidson in Milwaukee) have invested back into properties that can be positioned as supporting local passion points, be a source of pride for employees, and block competitors from gaining traction in an HQ market.

BRANDS OUTLINE THEIR SUPPORTING ACTIVATION PROGRAMS TO COMPLEMENT JERSEY SPONSORSHIPS

In the majority of jersey sponsorships announced to date, brands are clear in their messaging; jersey patches are part of a broader commitment to the property. Brands are showcasing videos that highlight the brand synergies, collaborative tactics and creative activation strategies for teams and sponsor. Both Sharecare and Fitbit are leveraging their partnership to tackle health and wellness through their digital platforms. Sharecare is activating around their jersey sponsorship with their Sharecare Movement in collaboration with the Atlanta Hawks. In contrast, FitBit and the Minnesota Timberwolves are exploring ways to leverage and integrate their technology to improve player’s performance, and assist fans in making healthier choices during games. Jersey patch sponsorship is isolation can be perceived as an awareness-driving media buy. By complementing the asset with an integrated activation, sponsors will resonate deeper with fans.

Read the rest of the article here

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Written by Paige McConney
Paige McConney

September 25th, 2017 at 11:33 am

MKTGNYC: Women In Leadership Workshop

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Eva McCarthy, Christina Bueno, Jessalin Lam, Phoebe Kurtzman, Sha’Ron Martin, Natasha Campoli Neris, Alyssa Wood, Shannon DeLade, Alyssa Billups, Kristin Laux, Alyssa Ferreri

 

 

On Thursday, September 14, as part of our Learning and Development initiative, coaches from GoldJam Creative visited the MKTG NYC office to lead a Women in Leadership Workshop. The interactive workshop was open to any women in the MKTG organization and designed to help empower women in their professional environment through confidence building and communication skills exercises, and also to discuss challenges that women in leadership face, how to overcome them and how to be a better overall leader. One highlight was when we discussed how to learn to stop saying “Sorry”! We do apologize way too much. For example, this morning,  when I was bumped in to on the subway, I apologized without even thinking about it!?

 

In any case, it was a lot of fun and very engaging and interactive. Instead of just sitting and talking, we actually got a chance to get up and move around, as well as work together to find better ways to communicate and dominate through body language and verbal communication. MKTGirls RULE!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 15th, 2017 at 1:16 pm

MKTG INSIGHTS: HOW SPONSORS ACTIVATE AT THE LITTLE LEAGUE WORLD SERIES

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The Little League World Series attracts a large audience both in person and on broadcast. However, the event is unique compared to other sporting events of a similar size due to less emphasis placed on the on-field performance and a greater emphasis on youth sport. Sponsors take advantage of these unique themes at the Little League World Series and leverage them in custom activations.

This past weekend marked the conclusion of the Little League World Series as Tokyo Kitasuna defeated the Lufkin, Texas to win the championship. The Little League World Series has been held every year since 1947 in Williamsport, Pennsylvania where Little League baseball players from around the world compete. The event is highly unique as more than 400,000 people attend every year and the event receives prominent broadcasting from ESPN.

The Little League World Series attracts a significant audience considering it is made up of 11-13-year-olds and not professional athletes. The unique nature of the Little League World Series also allows sponsors to take on the themes of the event and leverage them in promotions and activations.

With the Little League World Series being made up of young athletes, the event has much less emphasis on the on-field performance and a more grass roots feel than other sporting events of a similar size. The event also brings about nostalgia as former Littler Leaguers are reminded of when they participated in youth sports and get to share that experience with their family. With the Little League World Series unique attributes and high reach through broadcast and on-site attendees, sponsors look to activate in ways to play off the high family population and look to promote products or services that would highly resonate with families.

Honda Targets Baseball Families with Mini-Van Activation – As a 21-year partner of the Little League World Series, Honda has looked to tailor their activations around the event to appeal to families and the kids participating. Honda leverages the event to promote their Odyssey mini-van, having it appear in custom creative as well as providing shuttles to the event from local hotels. With plenty of families onsite at the event, Honda is promoting their family friendly vehicle and demonstrates its use during a time when parents will need the extra space to bring their kids to baseball.

Canon Provides Tournament Packages for Both Parents and Kids – At this year’s Little League World Series, Canon was promoting their Rebel camera in combination with their printer. Canon showed the two products on-site at this year’s Little League World Series where parents would be highly active in capturing their children’s on-field moments. Also, Canon created a player toolkit that was available for free on their website. The toolkit included scorecards, colouring books, and snack recipes and which was also promoted to be printed off using the Canon printer. Canon’s provided things that both the parents of the Little League Players would make use of during the tournament. Cannon’s approach looks to engage the entire family through their sponsorship.

Dick’s Sporting Goods Promotes their Youth Sports Service – Dick’s Sporting Goods uses the Little League World Series to promote their Team Sports HQ service which is an online portal that organizes youth sports teams, from scheduling to registration. They have created official Little League templates and offer it free to all users. With the high amount of families participating in youth sport attending or watching the Little League World Series, Dick’s has strong opportunity to promote their platform to an audience that will be interested in their product.

The Little League World Series is a unique event which attracts families invested in youth sport from all over. Sponsors recognize this crowd and look to activate at the event with products and strategies targeted to that demographic.

Originally posted by MKTG Canada

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MKTG Rewards Program featured in Advertising Age

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Many thanks to Advertising Age for including our “Become Legend” US rewards program in their article below. We get some pretty awesome perks working at MKTG – from extra vacation time and summer Fridays, to a monthly cell bill credit to our new “Get a life” program where the company gives us $500/year to pay for a personal development course or activity. What would you do with $500 bucks to better yourself? Check it out HERE

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 21st, 2017 at 11:36 am

Young Chicago Authors Visit MKTG Chicago

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MKTG Chicago recently welcomed 12 students from “The Louder than a Bomb Squad” to their office for a full day last week.

The program is part of the group “Young Chicago Authors”(YCA) that has been a staple in the Chicago hip-hop and poetry community since 1991. Some of the our favorite acts to come out of Chicago got a start at YCA events (cough, Chance the Rapper, cough, Jamila Woods, cough).

Friend of MKTG and Founder Kevin Coval, along with his team, work to create a community of young people in Chicago that is rooted in poetry all while prioritizing giving a platform to youth that is exposed to violence and segregation on a daily basis. These students participate in programs, in school and out, as well as perform at YCA open mics, and Louder than a Bomb (the largest poetry slam in the country).

The Louder than a Bomb Squad is a six-week long apprenticeship open to twelve students. This year, in their last week of their program, Kevin Coval brought these students to the MKTG Chicago office. We shared our space and materials, and sat-in with them for a writing workshop. Later, we enjoyed lunch as a group and the MKTG team spoke to these poets about our respective career journeys. Finally, we worked with these young poets to help them develop their professional bios that they could take with them as they continued their journeys as artists.

We’re excited to continue our relationship with YCA and Kevin Coval to continue sharing our sskill setand resources in whatever ways we can to support such an important project.

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 18th, 2017 at 3:59 pm

Posted in #mymktg

Full Moon Music Festival Countdown

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Music has the power to inspire, captivate and create powerful emotional bonds between friends, family, consumers and brands. MKTG is a leader in the Lifestyle and Music Marketing space, having strategized and implemented many successful experiences and partnerships for some of the world’s biggest brands. This weekend in New York City, we will be taking our talents to Governors Island as an official partner of the Full Moon Music Festival on July 8th. If you’re in the area, please join us in enjoying what is sure to be a beautiful summer day in one of New York’s most idyllic settings and secure your tickets at www.fullmoonfest.com! Once you’re there, make sure to visit our client Don Julio and their Airstream truck in the park. In the meantime, our MKTG Entertainment Team has a few music festival tips to help prepare you for this awesome exploration of music:

 

Prep your Ears: Listen to These Songs by featured Artists before the Fest:

1. Almost There (feat. Mr Hudson) – Vic Mensa

2. Escape – Zimmer

3. Hollywood – Pat Lok

4. Fruit – ABRA

5. Hailu Mergia and the Walias – Awesome Tapes From Africa

6. Feelin’ Lovely – Connan Mockasin

 

…and check out the official Full Moon playlist on SoundCloud!

Prep Your Fest Schedule: These are our Must-see Full Moon Fest Artists

1. Vic Mensa – has toured / collaborated with J. Cole, Wale, Chance The Rapper, and Kanye West

2. Zimmer – perfect music for a chill summer day

3. Larry Heard – historic house music producer from Chicago

4. Connan Mockasin – truly unique

5. ABRA – originally from London, this R&B artist offers slow melodic vocals and intriguing beats

6. Axel Boman – groovy house music for some rest and relaxation

 

Come Prepared! Our Music Festival Necessities

1. Positive Attitude

2. Wristband / Ticket

3. Sunscreen

4. Hat

5. Sunglasses

6. Comfortable Shoes

7. Rain Jacket

8. Reusable Water Bottle

9. Portable Phone Charger

From all of us at MKTG, we hope you enjoy Full Moon Music Festival 2017!

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Written by Paige McConney
Paige McConney

July 7th, 2017 at 11:10 am