Archive for the ‘#mymktg’ Category

MKTGNYC: Women In Leadership Workshop

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Eva McCarthy, Christina Bueno, Jessalin Lam, Phoebe Kurtzman, Sha’Ron Martin, Natasha Campoli Neris, Alyssa Wood, Shannon DeLade, Alyssa Billups, Kristin Laux, Alyssa Ferreri

 

 

On Thursday, September 14, as part of our Learning and Development initiative, coaches from GoldJam Creative visited the MKTG NYC office to lead a Women in Leadership Workshop. The interactive workshop was open to any women in the MKTG organization and designed to help empower women in their professional environment through confidence building and communication skills exercises, and also to discuss challenges that women in leadership face, how to overcome them and how to be a better overall leader. One highlight was when we discussed how to learn to stop saying “Sorry”! We do apologize way too much. For example, this morning,  when I was bumped in to on the subway, I apologized without even thinking about it!?

 

In any case, it was a lot of fun and very engaging and interactive. Instead of just sitting and talking, we actually got a chance to get up and move around, as well as work together to find better ways to communicate and dominate through body language and verbal communication. MKTGirls RULE!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 15th, 2017 at 1:16 pm

MKTG INSIGHTS: HOW SPONSORS ACTIVATE AT THE LITTLE LEAGUE WORLD SERIES

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The Little League World Series attracts a large audience both in person and on broadcast. However, the event is unique compared to other sporting events of a similar size due to less emphasis placed on the on-field performance and a greater emphasis on youth sport. Sponsors take advantage of these unique themes at the Little League World Series and leverage them in custom activations.

This past weekend marked the conclusion of the Little League World Series as Tokyo Kitasuna defeated the Lufkin, Texas to win the championship. The Little League World Series has been held every year since 1947 in Williamsport, Pennsylvania where Little League baseball players from around the world compete. The event is highly unique as more than 400,000 people attend every year and the event receives prominent broadcasting from ESPN.

The Little League World Series attracts a significant audience considering it is made up of 11-13-year-olds and not professional athletes. The unique nature of the Little League World Series also allows sponsors to take on the themes of the event and leverage them in promotions and activations.

With the Little League World Series being made up of young athletes, the event has much less emphasis on the on-field performance and a more grass roots feel than other sporting events of a similar size. The event also brings about nostalgia as former Littler Leaguers are reminded of when they participated in youth sports and get to share that experience with their family. With the Little League World Series unique attributes and high reach through broadcast and on-site attendees, sponsors look to activate in ways to play off the high family population and look to promote products or services that would highly resonate with families.

Honda Targets Baseball Families with Mini-Van Activation – As a 21-year partner of the Little League World Series, Honda has looked to tailor their activations around the event to appeal to families and the kids participating. Honda leverages the event to promote their Odyssey mini-van, having it appear in custom creative as well as providing shuttles to the event from local hotels. With plenty of families onsite at the event, Honda is promoting their family friendly vehicle and demonstrates its use during a time when parents will need the extra space to bring their kids to baseball.

Canon Provides Tournament Packages for Both Parents and Kids – At this year’s Little League World Series, Canon was promoting their Rebel camera in combination with their printer. Canon showed the two products on-site at this year’s Little League World Series where parents would be highly active in capturing their children’s on-field moments. Also, Canon created a player toolkit that was available for free on their website. The toolkit included scorecards, colouring books, and snack recipes and which was also promoted to be printed off using the Canon printer. Canon’s provided things that both the parents of the Little League Players would make use of during the tournament. Cannon’s approach looks to engage the entire family through their sponsorship.

Dick’s Sporting Goods Promotes their Youth Sports Service – Dick’s Sporting Goods uses the Little League World Series to promote their Team Sports HQ service which is an online portal that organizes youth sports teams, from scheduling to registration. They have created official Little League templates and offer it free to all users. With the high amount of families participating in youth sport attending or watching the Little League World Series, Dick’s has strong opportunity to promote their platform to an audience that will be interested in their product.

The Little League World Series is a unique event which attracts families invested in youth sport from all over. Sponsors recognize this crowd and look to activate at the event with products and strategies targeted to that demographic.

Originally posted by MKTG Canada

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MKTG Rewards Program featured in Advertising Age

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Many thanks to Advertising Age for including our “Become Legend” US rewards program in their article below. We get some pretty awesome perks working at MKTG – from extra vacation time and summer Fridays, to a monthly cell bill credit to our new “Get a life” program where the company gives us $500/year to pay for a personal development course or activity. What would you do with $500 bucks to better yourself? Check it out HERE

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 21st, 2017 at 11:36 am

Young Chicago Authors Visit MKTG Chicago

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MKTG Chicago recently welcomed 12 students from “The Louder than a Bomb Squad” to their office for a full day last week.

The program is part of the group “Young Chicago Authors”(YCA) that has been a staple in the Chicago hip-hop and poetry community since 1991. Some of the our favorite acts to come out of Chicago got a start at YCA events (cough, Chance the Rapper, cough, Jamila Woods, cough).

Friend of MKTG and Founder Kevin Coval, along with his team, work to create a community of young people in Chicago that is rooted in poetry all while prioritizing giving a platform to youth that is exposed to violence and segregation on a daily basis. These students participate in programs, in school and out, as well as perform at YCA open mics, and Louder than a Bomb (the largest poetry slam in the country).

The Louder than a Bomb Squad is a six-week long apprenticeship open to twelve students. This year, in their last week of their program, Kevin Coval brought these students to the MKTG Chicago office. We shared our space and materials, and sat-in with them for a writing workshop. Later, we enjoyed lunch as a group and the MKTG team spoke to these poets about our respective career journeys. Finally, we worked with these young poets to help them develop their professional bios that they could take with them as they continued their journeys as artists.

We’re excited to continue our relationship with YCA and Kevin Coval to continue sharing our sskill setand resources in whatever ways we can to support such an important project.

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 18th, 2017 at 3:59 pm

Posted in #mymktg

Full Moon Music Festival Countdown

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Music has the power to inspire, captivate and create powerful emotional bonds between friends, family, consumers and brands. MKTG is a leader in the Lifestyle and Music Marketing space, having strategized and implemented many successful experiences and partnerships for some of the world’s biggest brands. This weekend in New York City, we will be taking our talents to Governors Island as an official partner of the Full Moon Music Festival on July 8th. If you’re in the area, please join us in enjoying what is sure to be a beautiful summer day in one of New York’s most idyllic settings and secure your tickets at www.fullmoonfest.com! Once you’re there, make sure to visit our client Don Julio and their Airstream truck in the park. In the meantime, our MKTG Entertainment Team has a few music festival tips to help prepare you for this awesome exploration of music:

 

Prep your Ears: Listen to These Songs by featured Artists before the Fest:

1. Almost There (feat. Mr Hudson) – Vic Mensa

2. Escape – Zimmer

3. Hollywood – Pat Lok

4. Fruit – ABRA

5. Hailu Mergia and the Walias – Awesome Tapes From Africa

6. Feelin’ Lovely – Connan Mockasin

 

…and check out the official Full Moon playlist on SoundCloud!

Prep Your Fest Schedule: These are our Must-see Full Moon Fest Artists

1. Vic Mensa – has toured / collaborated with J. Cole, Wale, Chance The Rapper, and Kanye West

2. Zimmer – perfect music for a chill summer day

3. Larry Heard – historic house music producer from Chicago

4. Connan Mockasin – truly unique

5. ABRA – originally from London, this R&B artist offers slow melodic vocals and intriguing beats

6. Axel Boman – groovy house music for some rest and relaxation

 

Come Prepared! Our Music Festival Necessities

1. Positive Attitude

2. Wristband / Ticket

3. Sunscreen

4. Hat

5. Sunglasses

6. Comfortable Shoes

7. Rain Jacket

8. Reusable Water Bottle

9. Portable Phone Charger

From all of us at MKTG, we hope you enjoy Full Moon Music Festival 2017!

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Written by Paige McConney
Paige McConney

July 7th, 2017 at 11:10 am

Liberty Stands With You

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June was Pride Month, and MKTG has been leading client Liberty Mutual in their sponsorship and support of the LGBTQ community. As part of a year-long platform based on the strategy of Liberty Mutual’s core brand positioning of “Liberty Stands With You”, MKTG secured a partnership with LGBTQ support organization GLAAD to kick-off the brand’s messaging platform at their annual Media Awards in NY & LA in April and May respectively. In June, Liberty Mutual continued to stand with the LGBTQ community through on-site activations and employee participation at Pride Parade events in key consumer markets of Boston, Chicago and New York. Check out a few photos and gifs below!

 

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Written by Paige McConney
Paige McConney

July 5th, 2017 at 12:26 pm

The Batalla Viewing Party

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Soccer United Marketing (SUM), the marketing arm of Major League Soccer (MLS) enlisted MKTG and Gravity*, to support our effort to, for the first time ever, stage an exclusive event called “The Batalla Viewing Party” in downtown LA for a World Cup qualifying game between rivals Mexico and USA.   

“The Batalla” (The Battle), harnessed the anticipation and historical implications of the match between the two national teams, and presented an opportunity for Mexico’s loyal fans to come together as a community to cheer on their team with fellow El Tri (Mexican National Team name) fans.

The goal of the event was to engage millennial fans of the Mexican National Team on a deeper level through an unexpected, culturally rich, social and live experience.  The creative approach to the Batalla utilized a stylized and modern treatment that tipped its hat to the popular Mexican card game called La Lotería that is very popular among the Mexican National team fan base.

MKTG transformed an empty 25,000 square foot loft and parking lot space in the LA Arts District into a culturally-relevant, trendy, cool, urban environment designed specifically to immerse modern day soccer fans in the experience of their love and deep passion for soccer.

The celebration took place all day, culminating in the showdown between the two national teams on giant 16-foot screens around the space. Throughout the day, fans enjoyed live entertainment from some of their favorite DJs including DJ Eddie One from LA’s 96.3FM, and band Jungle Fire.  Sponsored activities included custom cocktails from sponsor El Jimador, a live interactive social media wall, as well as life-sized cutouts of MNT players for fan photos were presented by Wells Fargo and LA Football Club (the local MLS team) was on site distributing swag.  LAFC’s very spirited Supporter’s Band surprised the guests and got them on their feet dancing and cheering on El Tri wildly!

All creative and event elements including custom posters (wild posted around Los Angeles), signage, apparel, giveaways as well as a robust digital campaign were handled by MKTG and Gravity.

See below for photos from the activation! 

*Gravity is a recent acquisition by Dentsu Aegis Network and the leading multicultural marketing in our space.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 30th, 2017 at 12:24 pm

Vince Gangi and Skate for Steven

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When we heard that MKTGer Vince Gangi had pulled together a fundraiser for a local teen recently diagnosed with cancer, we needed to know more. Vince gave us the details about his Skate for Steven event last month and all of the awesome partners who helped him make the day a success.

Steven is my neighbor and always comes over to play with my boys. You would often see him skating in the streets with his brother. He’s the sweetest boy you’ll ever meet, polite, caring, respectful, the whole nine! Actually, the first thing he did after surgery was thank the doctors for making him better.  What 13-year-old does that?

When I heard the news that he had a brain tumor my heart dropped. My father passed away from cancer and that was hard to see, but seeing an innocent child go through this is unbearable. Right away I knew I had to do something for him and his family. I got the impression that his family were just getting by and trying to make ends meet so I wanted to raise money for them. I also wanted to do something that would be fun for kids and also have all his friends involved. My wheels were turning and I quickly came up with the idea of roller skating… the name “Skate for Steven” was created.

Coming from a large Italian family, we were always hosting parties, but this was my first public fundraiser event. Once I had the venue set I started advertising heavily on social media, on local sites and with home-made flyers. Then I started thinking about how to raise additional funds. I ordered “Skate for Steven” bracelets that were sold at the school Steven attended, a local pastry shop donated all the desserts for our bake sale and MKTG donated candy for our candy sale as well as signage items for our raffle. A variety of local businesses also donated gift certificates for our raffle and plenty of food and beverages for the guests. On the day of the event, dozens of family and friends came out to show their support. Even the Greenwich Press heard the news and came to cover the story for their paper. The event was definitely a success!

Read more about the Skate for Steven event at The Greenwich Free Press.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

June 8th, 2017 at 10:09 am

Why In The Future All Advertising Will Be Experienced

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“Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen,” writes the MD of MKTG

Technophiles the world over are looking forward to a day when all forms of content are freed from its present confinement within the four edges of a screen; to be fully multi-sensory, 360-immersive, and at some point beyond the far off horizon, indistinguishable from the real world. The message will not be contained by the medium.

How far are we from such a horizon, and are we sprinting or strolling there are questions that a lot of clever people in white lab coats are posing.

VR may take us a few tantalising strides closer. Some will groan heavily at yet another mention of this particular tech, but if we move our focus away from the headsets and instead look at how the content can be deployed and enjoyed, then interesting signposts emerge.

Earlier this year I was at the launch of the Allianz-sponsored Drone Racing League. A world championship heat will be taking place in the capital as part of London Tech Week this June. Sky were also present to announce their ownership of the broadcast rights. They intend to show the proceedings from an entirely different perspective; those with a heavy dispensation towards all things geek will already know that drone racers pilot their craft through goggles linked to a Go-Pro camera mounted on the drone. This means that home viewers with a Sky package and VR headsets can get closer into the action in an immersive sense – a pilot’s eye view.

Read the rest of the article here

Article written by Michael Brown, Managing Director, MKTG

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A Day In The Life : Drew Ocon

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For this month’s edition of MKTG’s A Day in the Life, I had the pleasure of getting to know MKTG San Francisco’s Drew Ocon. You can call him Ocon, pronounced OH-conn. He works primarily on our B2B business for clients including Facebook, Shopify and Stripe. He’s a two-time MKTGer, having first worked for the company for about a year nearly six years ago. He then took a bit of a break and re-joined the family 18 months ago.

While he’s best known for his handlebar mustache, there is so much more to know about him. So much so, that it wasn’t until the end of our 40-minute conversation to learn that he started and sold a company that, at one time, was the 7th highest-funded Kickstarter campaign, AND was featured on Shark Tank! Hope you enjoy this interview as much as I had conducting it.

-Your friendly reporter, MK

What time do you wake up on a typically workday?

So, unfortunately, I can’t separate my weekend and weekday wake-up time. I’m not a big “sleeper inner.” So, no matter whether my alarm goes off or not, even on a weekend when I’m just doing my own thing, I always happen to wake up at 6:18. It’s kind of a random thing, but it’s when my alarm is set on the weekdays, and my body just continues to wake up at that time.

 

Oof! I can totally relate except my time is even a little earlier, which is rough. But I get that.

Yeah and I’m not somebody who hits the snooze-button, so if I ever wake up any earlier I just figure I’m ahead of schedule.

 

That’s a great way to look it! So, after 6:18, what do you do next? Do you have a morning ritual?

Not really. I just jump out of bed and I’m like “Okay, I have to start the day so I’m not going to hit the snooze button.” Then I just go directly to the shower to wake myself up. Majority of the time I am a cold shower taker so I can just jump into the day.

 

Now, that’s one way to jump-start the day! So what would you say you couldn’t get your day started without?

Well, see I have a very unique look. What I’m known for look-wise is my mustache. It’s something I’ve had for years and years. So it takes me a long time do my hair, like my face hair. Ya know, I have to get all groomed. I have it down to a science where it takes me like seven minutes to get ready. But it’s something I can’t do without whether I’m camping or on an airplane or just getting to the office.

 

I mean, that’s kind of a commitment! How long have you had this mustache?

The last day that I shaved was my wedding day, so it has been almost five years. And nearly every day I ask my wife “is it okay to have this?” because she has to look at me more than I do. And I think as long as she says it’s cool to have, I’m going to keep it. I feel like this is who I’m supposed to be as an adult.

 

Yes! I think that’s something cool to realize and, you know, ‘own’.

Exactly. It at least brings a smile to people’s faces. And I don’t know if they like it, but they like looking at it. So that’s good.

[Laughs] Now this interview will only be about me and my mustache.

 

Oh don’t even worry. I can totally relate. For me, my height usually is what hi-jacks the conversation. But at least people don’t forget who you are!

So let’s move along. What’s your commute to the office like?

I’m usually one of the first people here at the office. I get in at like 7:45, but my form of transportation depends on the weather; here in San Francisco you never know what the weather will be. So if it’s chilly out or I want to catch up on podcasts I take the bus. It’s super easy – about

First person view of Ocon’s ride to work

20 minutes to get downtown and then a 30-minute walk to the office. So I get a good amount of time listening to podcasts. But majority of the time I am a bike rider. I try to ride my bike to the office on a daily basis. But even if I take the bus in, I have an office bike here, so I am on my bike at least once a day.

 

Cool. We just learned the Westport office has office bikes and office razor scooters. We’re pretty jealous in Chicago.

Yeah, I feel like in San Francisco we should incorporate that into our daily life. It’s just so easy and the city is perfect for it. Plus, we don’t have so many food options by the office, so you’re kind of stuck with whatever is in walking distance and that just opens up the possibilities.

 

So I know you said you like to listen to podcasts. When you’re in the office, do you wear headphones at your desk?

I am not really a headphones user when I’m in the office. I sit smack-dab in the middle of the office in the front row. So I actually like to hear all the conversations and be a part of the conversations all day. Unless I have some major stuff to do, then I’ll zone out and go into headphone mode.

 

But yeah, that’s good, because then when you have your headphones on people know you’re ‘in the zone’ and don’t want to talk about “The Voice” finale or whatever the talk of the day is.

Yeah, and that’s really a big reason why I get in to the office so early. I’m in by 7:30, and most people get in about 9:30. And I feel like I get the majority of my work done in that two-hour span of time.

 

This is so funny, Drew, because I’m pretty sure if we worked in the same office we’d be buds. It’s very rare that I’m at the office after 7:30. We run on the same routine!

So which podcasts are your favorites?

I’m an award-winning listener to Pardon My Take. It’s a sports podcast by BarStool Sports and I listen to that pretty frequently. There’s a lot of design podcasts that are based here in San Francisco, like 99% Invisible, which is a great one about day-to-day life and the little design aspects that you walk by every day without realizing it’s functionality, and they talk about different parts of the country too even though it’s based here [in San Francisco]. I listen to NPR Politics, especially ever since the election season last year. It’s one of the main reasons I couldn’t ride my bike because I had to listen to the news every morning. And now it’s just a part of my every day life. I also haven’t been able to stop listening to NPR’s Houston Public Radio – “Classical Classroom,” especially episodes 4, 145, and 153.

 

So after your early start, and your day chatting with your colleagues, as the workday starts coming to a close, is there a specific after-work activity that completes your week? Or makes for a really good day?

Well, the nice thing is that we are a really social office. And we have that open office layout, but you still kind of sit with a group of people in your little open space. And it’s nice because we have a small beer fridge in my little “cell block” as we call it. So whether it’s celebratory or drowning our sorrows we try to do a cheers at the end of the day at least between a few of us. So that’s really nice. Especially because we’re busting our asses most of the time, and there’s not a lot of us that leaves right at 5:00, so that’s when it turns to a more social space. That’s something that happens at least once or twice a week.

And here in San Francisco, it’s very bike friendly, and there are a lot of more outdoorsy aspects to living here. So, one of my favorite things in the summer is to jump on my bike and make it up across the Golden Gate bridge in an hour or so to a campsite. I’ll be there for a couple hours see the sunset, pitch a tent, and then ride back in the morning. I do that at least every other week during the summer. It’s super easy.

 

Woah! That’s super cool. Do you do that solo, or is there a group from the office who goes?

I think this year I’m going to really try to push for a group of people to do it. Typically it’s just my wife and myself. There are some amazing views, and it’s like you’re totally disconnected from city life, but at the same time you’re just over the hill and you can get to work in the morning.

 

That is so cool. I didn’t even know that’s a thing!

Yeah, haha. It’s like a little getaway, especially because it doesn’t really get dark until 8 or 9 o’clock. So if you get somewhere by like 5 or 6 you still have plenty of time to drink wine and watch the sunset. It’s pretty awesome.

I’d sleep outside for that view, too.

 

Wow, that’s amazing. That’s why California is so awesome.

Yeah, that and then at the end of the day, I’ll go play softball a few nights a week. I’m not someone who goes to the gym to exercise, so I’m on a lot of athletic teams. Not that it’s a sport, but I am in a pinball league too.

 

Haha, yes, but it’s still good to have things on the schedule that hold you accountable to a life! This is a question that I keep asking because I’m always so curious. But do you have a current obsession right now? Or, like, something you can’t stop talking about?

Hmmm.

[He thinks, and I provide my own example. I’m currently obsessed with Selena Gomez]

I’m really trying to learn new skills. So right now I’m doing a lot of sewing. Like reupholstering things. So at my house I have a little workshop, and I’ve been doing that and I’ve been doing a lot of woodworking. Does that count?

 

Oh, making stuff? Totally! I also recently took up sewing. Was ‘taking on new skills’ your New Year’s Resolution?

Something I’m always trying to do, rather than a New Year’s Resolution, is to challenge myself to do something new. Sometimes it’s taking something out of my diet like “I’m never going to drink soda ever again…starting today.” I just up and decided to do that

And it happens sometimes that I there are projects to do in my personal life where I’m like “I know I could do this,” so I know I need to learn how to do it, and it just takes me a lot longer than if I just paid someone to go do it but now I have the skill to do it on my own.

I feel like a lot of people here at the San Francisco office are very entrepreneurial. So it’s kind of cool because we’re always talking about “what’s inspired us this week” or “what is the next project that we could make”. I could talk about this forever because the time I left MKTG, I was really well known for having projects funded on kick-starter and a company featured on Shark Tank. So –

 

WAIT WOAH!

But I know that’s not “day-to-day” life

 

Wait. I want to know all about this. Because I was going to ask next: Is there anything else about your life that’s interesting that you’d want to share? And if I asked that and you didn’t’ talk about Shark Tank that would be super lame. Let’s hear it!

Ok. So after I left MKTG about six years ago I was at this point in my life where I was like “okay, what do I want to do next? Do I want to go back to school and get my MBA or do I want to get some more real world experience?” I was working with some of my buddies from high school that were in school getting their MBAs and one of them was down at Stanford getting his Doctorate in electrical engineering. We had to make a business plan for my buddy who was getting his MBA. So we were working together and found a product that didn’t have any patents around it, and it was potentially something that we could start. So we began re-designing the bicycle light. We started a company, put it on Kickstarter back in 2010, and raised $300,000 there. Through out the years we probably did four other campaigns and raised over a million dollars worth of crowd funding. It was a crazy four years.

Yes, that’s a headline about their product on CNN.

So we did really well. We were really well known. At the time we were the 7th highest grossing project on Kickstarter. It was cool. It was so inspiring. I knew it was exactly what I wanted to do. We stuck with it, I quit all my jobs, focused on this and worked a couple years without pay and just lived off of savings. And one day we were like “we’re getting investment, we’re pitching to all these investors locally,” and Shark Tank came back to us and said, “Hi, we pitched to you back in the day and you said no. Would you be willing to come on the show now?” So we made the decision to go on the show, to have only one person on the stage and go in really low on the offer to start a bidding war. It was actually an exciting episode to watch and be a part of because we thought for sure we were going to start working with Mark Cuban. But he’s the one who started calling us out right away like he didn’t like us at all.

We ended up making a deal with Robert Herjavec. We ended up selling the company, I did some traveling, and came back to MKTG. And this industry is something I’ve known and loved for so long and it was such an easy place to land because I still knew a lot of people here and they were great friends. So I couldn’t really think of a reason not to come back to a place that I really enjoyed.

 

WOW WHAT A WHIRLWIND.

I know. It’s always interesting, because yeah, I’m a producer. But I really challenge myself to explore every aspect of marketing. So it’s really nice to be a part of the conversations that are about the bigger picture because I have that experience. It’s fun because you wouldn’t think by looking at me like, “Oh! This guy is really well versed in business!”

 

Yeah, I can imagine.

 

You can follow along with Drew Ocon on social media @sfocon

If you are wondering what the name of his company from the Shark Tank story is, it’s Revolights. Read all about ’em.

If you’re wondering if Drew Ocon has any other cool side hustle projects, he does. They’re Fellbury and High Boys (website in the works).

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

May 30th, 2017 at 3:32 pm