Archive for the ‘MKTG INC in the Press’ Category
MKTG scoops Best Use of Innovation in Sponsorship at the European Sponsorship Association Excellence Awards for work with Fitness First and Team GB
by Nadia Atchia
Wednesday, February 15 2017
Thursday 9th February marked the 10th annual European Sponsorship Association Excellence Awards, which saw MKTG awarded the Best Use of Innovation in Sponsorship award for their Sport Profiler campaign with Fitness First and Team GB. This award recognises innovation across the sponsorship industry, including new research, measurement or evaluation in the field of sponsorship.
The campaign’s primary goal was to engage new and existing customers around the brand’s partnership with Team GB . MKTG created an online tool which profiled users on their fitness and physique, before paring them with the most suitable Olympic discipline. As well as being a PR generator around the ‘One Year to Go’ and the 2016 Rio Olympics itself, the Sport Profiler also acted as a sales funnel for Fitness First, allowing them to capture data around prospective members and offer free sessions in gym, in turn helping to convert new customers.
To find out what kind of Olympian you are, visit the GB website: https://www.teamgb.com/sport-profiler/sailing
The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.
By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT
HOUSTON – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.
“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”
Read more here at BizBash.com
Fountainhead MKTG, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the incense stick manufacturer Cycle Pure Agarbathies with Ranavikrama Pavan Wodeyar’s soon-to-release ‘Jessie’.
With this, Fountainhead MKTG’s branded entertainment arm has now forayed into the in-film placement category for the Kannada film industry.
The collaboration between Cycle Pure Agarbathies and Jessie will witness the former sharing screen space with the lead characters of the film. It will also be incorporated in the lyrics of the song “Malgudi ya ooralle”, taking in-film advertising in regional cinema to the next level. With this tie-up, Cycle Pure Agarbathies becomes the first brand to explore in-song promotion within the Kannada film industry.
Commenting on the association Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are extremely delighted to be a part of Pawan Wodeyar’s Jessie. At Cycle, we have always associated with all true emotions. Jessie is a love story. The unconditional bond of love the movie portrays makes it a perfect fit for the brand. We are confident that the collaboration will help us to strike a chord with the audience and strengthen our brand in their minds.”
Pavan Wadeyar says, “We are happy to join hands with Fountainhead MKTG to facilitate this unique partnership for Jessie. Also, my heartfelt thanks to Cycle Agarbatti for coming on board. We look forward to working with Fountainhead MKTG on many more exciting projects in the future.”
See here for the original article!
Article written by BestMediaInfo Bureau | Mumbai | February 22, 2016
As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.
Check out Event Marketer’s full recap of the event here.
Courtesy of Team Epic
Dentsu has acquired the Olympic media rights to the 2018, 2020, 2022 and 2024 Olympic Games for 22 Asian countries, the Tokyo-based ad-marketing holding company confirmed this week. The rights acquired cover all media platforms including TV, radio and the Internet.
The countries include Taiwan, Hong Kong, Singapore, Afghanistan, Indonesia, Iran, Thailand and others. Earlier, the company acquired similar rights for the same countries to the upcoming Summer Games in Rio de Janeiro.
Typically after acquiring rights, Dentsu resells them to local broadcasters with packages that also include advertising sponsors.
In addition to the Olympics, Dentsu has made other recent forays into the sports arena. In May it agreed to acquire a one-third stake in Laguna Hills, CA-based sports agency Athletes First for $16.5 million.
It also controls both MKTG and Team Epic (via Dentsu Aegis Network), which specialize in sports sponsorships and event marketing for clients including Nike, IBM and FedEx.
Earlier this year, Dentsu was selected as the agency of record for the Tokyo Summer Olympics (2020) and Paralympic Games.
The 2018 Winter Games are set for PyeongChang, Republic of Korea. Sites for the 2022 Winter Games and 2024 Summer Olympics are yet to be determined. Earlier this week the city of Boston withdrew its bid for the 2024 games after organizers determined that a majority of residents were not willing to support the effort.
Below is the result of a roundtable I participated in on June 21st from the mothership of all things #sportsbiz: The SportsBusiness Journal HQ in Charlotte, North Carolina. SBJ Editor-in-Chief Abe Madkour moderated a 90-minute discussion with seven marketers from across the US to discuss trends in event and experiential marketing, how social and digital have changed their approach, and the mistakes they still see brands and sports properties making. Below is the result of our talk. Hope you gain some insights!
Agency executives on the front lines debate how brands should take risk, create and capitalize on content, and why millennials “value experience more than they do a possession.”
With millennials top of mind among brands and sports properties, agencies are being tasked to create innovative strategies to reach this finicky demo through event and experiential marketing. That, combined with changing technology, has created challenges and opportunities for agencies that can get the formula right.
Read the full article here.
We’re proud to announce that MKTG INC made Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:
This year, the Top 100 event agencies collectively represent the best of what this industry has become. The conceptual work is stellar. The strategic expertise is bar none. The digital savvy is exceptional. It’s our strongest list to date, and, just as rigorous and thorough as it was the year we started it—this It List is your bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Of course, making the final picks for each year’s list is no easy task. And this year we had more agencies apply than ever before. Inevitably, a few that once made the list will find that as their businesses have evolved, so too has our need to shine a spotlight on just those shops that are delivering the most experiential expertise.
It’s the most competitive agency community in the industry’s history to be sure. But it’s also one of the most exciting times for brand marketers, who have access to more talent, experience and specializations than ever. We congratulate all of the agencies selected for this year’s It List, and present to you the Top 100 Event Agencies of 2015.
Check out the full MKTG INC write-up here.
Neon Carnival, the invite-only, after-party to music festival Coachella, returned for the sixth year in a row, but according to LA Times, “this year was bigger and better than ever.” Festival goers enjoyed a “never-ending flow of cold Don Julio tequila” served from the Airstream Speakeasy while partaking in carnival games, rides and dancing late into the night to music by acclaimed DJs Ruckus, Jesse Marco, Kayper, Politik and surprise appearance by A-Trak. Attendees also enjoyed Don Julio’s custom experiences, which included a Don Julio ring toss game and Don Julio giant slide. In addition to Hollywood elite, numerous celebrities were in attendance and enjoyed Don Julio VIP bottle service such as Leonardo DiCaprio, Aaron Paul, Alexander Wang, Ashley Greene, Brian Greenberg, Chanel Iman, Hilary Duff, Jamie Chung, Jared Followill of Kings of Leon, Joe Jonas, Julianne Hough, MUSE, Scott Eastwood, Stacy Keibler and more.
DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.
“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”
“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”
The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.
All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!
A few things our employees had to say about us that we are proud to share:
“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”
“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”
“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”
“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”
“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”
“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”
We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.
Go Team MKTG!