Archive for the ‘What We’re Up To’ Category

Levi’s Super Bowl 52

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To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.

Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.

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Written by Paige McConney
Paige McConney

February 22nd, 2018 at 9:46 am

#HumansofMKTG: Dave Knight, Racing Champion

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If you had told me I’d be a National Champion in car racing one day…I never would have believed it.

It all started in September 2015. A good friend was one of the lead instructors for the BMW Peachtree Chapter and after some convincing, I took my BMW X5 on Road Atlanta for a High Performance Driving Event (HPDE) weekend. After this, I was hooked.

Knowing I wanted to continue this new addiction, I knew I had to buy a more suitable car for the track…a BMW 330ci. Over the next 1 ½ years I slowly rebuilt the car from a street car to a race car while also participating in as many HPDE weekends as I could to get more experience.  I even sold my Harley to fund the race car transformation!

In December of 2016 I completed BMW Club Race School which qualified me for a club racing rookie license. In June 2017, I drove in my first race weekend. I won 4 out of 4 races that weekend and was on my way. I competed in 3 more race weekends in 2017 and as a Rookie, earned enough points to win the 2017 BMW CCA Club Racing National Championship in the Spece46 racing class.

It’s been a heck of a ride so far and I’m looking forward to what’s next.

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Written by Paige McConney
Paige McConney

February 7th, 2018 at 1:20 pm

LeBron James Changed My Life – by Elliot Gerard

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LeBron James changed my life.

Every year during the NBA playoffs, he takes a break from social media to 100% focus on the game with the aim of taking home another championship. His social media blackout has been officially coined “Zero Dark 30” and rather than tweet, he posts an image with the hashtag #StriveForGreatness.

Well…much to my total surprise, during the 2017 playoffs, he chose my work to grace his page the entire playoffs.

MKTG’s Elliot Gerard and John “Graph” Boyce’s piece chosen by LeBron during the 2017 NBA Finals

Right then and there, I knew that my life was about to change and I had to seize the moment and truly Strive or Greatness. And just like LeBron does, I would give every ounce of myself to make sure I could do so.

I was already somewhat established as an artist in the sports industry working with teams like the Knicks and media brands like ESPN. I knew I could do more though.

This was an opportunity to take the ball and run with it.

I reached out to organizations like Sports Illustrated, Turner Sports and most importantly The Cleveland Cavaliers and to see if they could be a part of this journey. There were many people that told me they were not interested or did not respond. But every time I would look at LeBron’s post, it fueled me to continue to strive for greatness.

The Cavaliers were the first to get back to me. After talking with their lead art director, Kevin Johnson on the phone, we were already coming up with the idea of creating a mural that helped recapture the energy of my image that LeBron had chosen.

I had created the original image in collaboration with a talented artist John “Graph” Boyce, so I made sure that he was a part of any project centered around the Zero Dark 30. Keeping the authenticity of the original piece in all artwork we created together for this campaign was key.

While each playoff round went by, the more nervous I got. However, as the Cavaliers looked more and more likely to reach their straight third trip to the Finals, and LeBron’s historic 7th straight trip, things started to come into place. With no budget for a PR team, I spent many late nights reaching out and finding ways to get interviews with podcasts, publications and blogs. Then slowly, we started booking projects for media outlets like FanSided and Bleacher Report, creating artwork celebrating LeBron’s historic run to the finals.

The major turning point came when the Cavaliers called me after winning Game 4 of the Eastern Conference Finals with the final approval on the project. We were asked to create a mural coined “Defend the Land” of the entire Cavaliers team interacting with the cityscape and literally defending the city of Cleveland. This larger-than-life piece would be displayed outside of The Q Arena (and in front of the entrance to the Cavaliers’ Fan Fast) for games 3 and 4 of the NBA Finals.

I honestly couldn’t have dreamt of a bigger honor. And while it was hard for me to believe this string of events was real, it was time to get to work. Graph and I spent multiple all-nighters getting all the artwork ready, and wouldn’t rest until every piece had achieved greatness.

The mural at The Q (Quicken Loans Arena) — Home of the Cavs

Next up, it was wheels up to Cleveland for the mural unveiling. Besides personally needing to be there to see this moment in person, the Cavs organization made it even more special having me interviewed by local news outlets and making a big deal out of the piece. The most enjoyment I got, however, was watching the fans take pictures in front of the artwork get excited and inspired before the game.

Getting to “The Land” was a once-in-a-lifetime adventure… I was far from done though.

“Strive For Greatness” was now my philosophy. For so many years I was okay being unsatisfied with my day job and putting all my energy into my personal side sports art business. No more – I wanted to be a part of a winning culture, merge my passions with my career and be a leader in my industry.

MKTG was an agency I had freelanced for and they had always impressed me not only with their top-notch clients, but also with the excellent culture they displayed. I knew if the opportunity arose, MKTG was the company I could continue this journey with.

Before LeBron James chose my artwork, I would not have even thought to reach out and engage them to discuss joining the team. But I had the confidence I had always been seeking and know that my passion could add another dimension to the already great team I had worked with. A few months later, as I sit at my desk at MKTG as VP/Creative Director, I realize that the moment I learned that my work was chosen by someone I’ve always admired, that it was time to take a leap and change my life.

Thank you LeBron James. You opened my eyes and lit a fire within me. I will always continue to heed your words. The striving never ends and greatness always awaits.

Here’s to another Championship run!

–contributed by: Elliot Gerard, MKTG Westport

 

 

 

 

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Written by Paige McConney
Paige McConney

February 5th, 2018 at 11:16 am

Amazon and MKTG: Boost with FBA

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We all shop at Amazon. But did you ever stop to think about how the Amazon Marketplace actually works and who the sellers are that make it all possible?

Those are just a couple of the questions that the team at MKTG aimed to answer for our partner, Amazon.

In 2015, Fulfillment by Amazon (FBA), a division of Amazon related to its Prime sellers, decided it was time to celebrate their sellers in a huge way, and shine a light on a few of their prized products. Our challenge was to provide a forum for Amazon sellers to gather, learn how to optimize their businesses using Amazon, expand their reach, and also get valuable face-time with Amazon experts and of course with each other.

Enter the first- ever 2017 Boost with FBA Seller Summit, a 1,000+ seller attended premier event hosted at Pier 94, right in the heart of New York City. To kick off in proper Big Apple style, all attendees were treated to a welcome reception the night before at Tao, Downtown and a full-day of extra activities. At the main event, Amazon sellers from around the globe attended presentations and participated in over a dozen educational sessions, from Going Global to Inventory Management. They were also able to meet one-on-one with Amazon experts in Office Hours sessions to talk specifically about their businesses, as well as learn from some of the top sellers featured in the seller showcases throughout the venue. (more after the photo album…)

 

This was a highly collaborative effort where MKTG worked closely with our amazing partners at Amazon to curate, design, strategize and produce all creative materials and the events themselves from soup-to-nuts.

The feedback from sellers was overwhelmingly positive and we’re looking forward to working on the next one coming to a US city near you!

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Sponsorship Around the World: India Edition

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Sponsorship Around the World highlights sponsorship trends and best practices from various global markets. As a global agency with 32 offices across 19 countries, MKTG Canada tapped into the global MKTG network to gain local expertise from brand experience leaders across the world. To further enhance this edition, MKTG Canada spoke with Brian Tellis, Co-Founder and Group CEO of MKTG Fountainhead Promotions & Events in India.

Home to over 1.3 billion people – making it the second most populated country in the world – India is well known for two of its strongest cultural passion points; cricket and the Bollywood film industry. And while these two areas dominate culture in India, the country’s sport and entertainment offering is diversifying, as emerging property types gain momentum with an expanding consumer base.

Marketers are recognizing this and the sponsorship spend in India has grown substantially. Last year alone, sports sponsorship grew by almost 20% reaching over $1 billion CAD (outpacing advertising growth which increased at 12%).

In a very populated country, with a growing middle class that could become the 5th largest consumer economy by 2025, sponsors are presented with an intriguing opportunity to target this emerging middle class. India’s wages have steadily increased with the daily average wage expected to increase 24% by 2020. As India’s economy continues to grow steadily, consumers are beginning to have more spending power in the country, increasing the opportunity and demand for sponsorships.

 

For the rest of the article, click here

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Written by Paige McConney
Paige McConney

July 18th, 2017 at 2:29 pm

Why In The Future All Advertising Will Be Experienced

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“Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen,” writes the MD of MKTG

Technophiles the world over are looking forward to a day when all forms of content are freed from its present confinement within the four edges of a screen; to be fully multi-sensory, 360-immersive, and at some point beyond the far off horizon, indistinguishable from the real world. The message will not be contained by the medium.

How far are we from such a horizon, and are we sprinting or strolling there are questions that a lot of clever people in white lab coats are posing.

VR may take us a few tantalising strides closer. Some will groan heavily at yet another mention of this particular tech, but if we move our focus away from the headsets and instead look at how the content can be deployed and enjoyed, then interesting signposts emerge.

Earlier this year I was at the launch of the Allianz-sponsored Drone Racing League. A world championship heat will be taking place in the capital as part of London Tech Week this June. Sky were also present to announce their ownership of the broadcast rights. They intend to show the proceedings from an entirely different perspective; those with a heavy dispensation towards all things geek will already know that drone racers pilot their craft through goggles linked to a Go-Pro camera mounted on the drone. This means that home viewers with a Sky package and VR headsets can get closer into the action in an immersive sense – a pilot’s eye view.

Read the rest of the article here

Article written by Michael Brown, Managing Director, MKTG

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2017 NHL Centennial Fan Arena

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The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.

 The Museum Truck

The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.

There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.

The Rink

A pop-up ball hockey rink with programmed clinics and games will be open for youth players.

Stanley Cup

Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.

Clear The Ice Zamboni® VR Experience

Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.

Recycle the Game

Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!

 

Calendar

Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!

Jan 7-8: Arizona (Tempe Marketplace)

Jan 12-14: Dallas

Jan 18-19: San Jose

Jan 21-23: Anaheim

Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)

Feb 3-5: St. Louis

Feb 11-12: Nashville

Feb 24-25: Pittsburgh

Also, check out a few photo selects below!

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Surprise MKTG Atlanta!

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On Tuesday, MKTG Atlanta’s office was surprised with complimentary yogurt parfait breakfast as they walked into the office. They were able to build their own yogurt parfaits with various fruit and granola toppings. It was our way of trying to help our colleagues have a great day by starting off with a healthy breakfast, and hopefully a smile!

Take a look at a few photos below!


–Contributed by MKTG Atlanta 

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Written by Paige McConney
Paige McConney

September 29th, 2016 at 9:47 am

MKTG Women’s Leadership Group Is A Growing Force

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womensleadership

Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.

The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:

Listen to the issues and challenges faced by women of the agency

Identify stumbling blocks that inhibit our personal and professional effectiveness

Support each other as leaders of the agency and our industry

Develop self-awareness and trust

Collaborate to bring about positive change for the agency

How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible.  High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”

Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”

While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.

The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.

Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!

Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches.  Look out for more updates on what this dynamo of a network will be making happen!

Westport Founders: Kati Kasch and Samantha Bond

Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies

 

–Contributed by Team Epic & MKTG Global Communications team

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MKTG CEO Charlie Horsey Summits Mt. Fuji in Japan

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Yesterday, our CEO Charlie Horsey joined a group of executives and new staff from around the globe to partake in an annual climb of Mt. Fuji. Learn more about this tradition at Dentsu Aegis Network from the AdAge article below.

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan. The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

 adageHow Japan’s Dentsu Climbed to the Top of the Agency World

Dentsu Does Things Differently, From Scaling Mountains to Sending a Robot Into Outer Space

By . Published on .

The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.

“You’re kind of jam-packed, and there were four executives kind of spooning each other on two tatami mats — it was close quarters,” Mr. Andree said.

Once there, exhausted climbers write postcards to clients and send them from the summit’s post office. Another tradition is prayer: “I prayed in front of the Shinto shrine for the success of my clients and Dentsu,” Mr. Andree recalled.

It’s clear the Japanese agency has taken a very different path to get to its current position: Dentsu Inc. is No. 5 in Advertising Age’s ranking of the largest agency companies. Yet western ad giants don’t ask employees to literally climb mountains and pray for clients’ prosperity.

Read more here

provided by MKTG Global Communication Team

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 11:27 am