Archive for the ‘What We’re Up To’ Category

Atlanta Let The Dogs Out

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Photo Jun 23, 4 12 22 PM

As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.

On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?

Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!

provided by MKTG Atlanta

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Written by Paige McConney
Paige McConney

June 27th, 2016 at 1:42 pm

MKTG Atlanta [Once Again] Named a Top Workplace!

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MKTG ATL Top Workplaces

It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture.

“It’s a tremendous honor to be named one of Atlanta’s top workplace for the 2nd year in a row”, says Peter Pearce, GM of MKTG Atlanta. “Given this award is based on employee sentiment, we’re very proud that the work environment we’ve created, and the values we live everyday have delivered against our goal to be a great place to go to work!”

Thanks [again] to the Atlanta Journal Constitution for recognizing MKTG as a Top Workplace for the second year in a row. We couldn’t agree more!

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Written by Paige McConney
Paige McConney

May 4th, 2016 at 2:17 pm

MKTG Welcomes ApolloNation and Team Epic in Australia and New Zealand to the family!

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merger

Matt Connell, managing director of sport and entertainment, Kylie Green, managing director of activations and Simon Ryan, Dentsu Aegis ANZ CEO

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Dentsu agencies merge to form local branch of MKTG

Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.

Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.

MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.

MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm

Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”

Email Nicola at nicolariches@yaffa.com.au.

Melbourne Team Pic Launch April 27

Our MKTG Melbourne Team celebrating…as Aussies do so well with a cold pint at their local!

Article by: Nicola Riches

 

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Written by Paige McConney
Paige McConney

April 27th, 2016 at 8:06 am

About MKTG Chicago’s MK and “Obvi, We’re The Ladies”

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Screen Shot 2016-04-07 at 5.15.36 PM

Mary Kate Pleggenkuhle of MKTG Chicago and founder of Obvi, We’re the Ladies!

 

We’re bringing back employee spotlights, and this month’s spotlight is on our very own Mary Kate Pleggenkuhle from MKTG Chicago. Check out her Q&A below to catch a glimpse into what makes Mary Kate..well…Mary Kate!

Name: Mary Kate Pleggenkuhle

Position: Project Manager

Office: Chicago

Hometown: Elk Grove Village, Illinois

How long have you been with MKTG?: 2 years

Blurb on the back of your business card: “We’ll give you 50 bucks if you can say Mary Kate’s last name 10 times fast. We have no idea what the name means, but knowing this girl it could mean anything from 1) a complex philosophical theory (she’s been keeping a journal since age 11), 2) A synonym for whistling (she’s very good at whistling), or 3) The sound of terrible table manners (drives her absolutely nuts). Either way, what a name, right?”

What are you passionate about outside of work? Outside of MKTG, my passion project is called “Obvi, We’re The Ladies.” It’s a website I started my senior year of college.

Why did you decide to start X? I was so hungry for some kind of awakening and purpose while in college. I became very interested in women’s issues and feminism, and wanted to get a better understanding of how being a woman affected my identity as a human being. The concept of the site started as an opportunity for me to document my journey to understand these things better. I was going to write about my experiences in the world as a young woman, and hopefully find some people who would connect with me on a personal level, and in turn we would learn that we weren’t alone. I wanted to talk about women’s issues in a way that wasn’t generalizing or preaching or patronizing or disparaging to others with differing opinions, I wanted to talk about the issues in a way that was personal. Quickly, as more women became interested and involved, I found the purpose I had been searching for in the site I created!

Who else is involved? – I have an amazing team working on Obvi, and we’re constantly growing. I have two of my oldest friends, a few of my college friends and a whole bunch of women that I met through social media contributing essays. It’s amazing. A small portion of our team assists with editing, social media, and other behind the scenes responsibilities, and I run the ship. Some of the Ladies are my best friends, and I’ve still never met them in person!

What are your plans to launch? On May 1, 2016 we are launching a video series that we have been working on it for what seems like forever, and finally have all of the resources we need to complete the project. It’s so exciting. The series will feature some of our Ladies as well as some friends from other Chicago women’s groups discussing feminism, womanhood, and societal beauty standards (to name a few topics). We want to provide a platform to help educate people who want to better understand some issues in a way that is palatable and entertaining. I can’t wait to share it.

What are you hoping to accomplish? – At Obvi, we believe that storytelling is activism. We share stories about things that may seem trivial to some, and things that are extremely serious, because regardless, that story matters to the Lady telling it. I hope that as time goes on, we can evolve the ways in which we share stories from written word and video to in-person programs and beyond.

 

To follow Mary Kate on her social channels, check out her handles below!

URL/social media handles:

Personal — @marykate_obvi (twitter/Insta)

Obvi — @obviweretheladies (insta); @TheLadiesObvi (twitter)

www.obviweretheladies.com

 

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Written by Paige McConney
Paige McConney

April 7th, 2016 at 5:18 pm

Pepsi F!ZZ Lands Cover of Event Marketer Magazine

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We were so thrilled when we opened our mailboxes to find the latest edition of industry trade bible Event Marketer Magazine and our client gracing the cover. OK, so maybe we knew this was going to happen, but to see the fruits of an incredible partnership with our awesome client come to life in print is just killer. Read on to learn more about how once again, PepsiCo took their Super Bowl sponsorship to the next level…

PepsiCo Showcases All New Experiences at Super Bowl 50

Senior Director of Marketing at Pepsico Todd Kaplan

As we approached the lower level food court of the Moscone Center in San Francisco, home to Super Bowl 50’s NFL Experience, we suddenly saw the bubbles—lots and lots of bubbles.

They were all coming from the PepsiCo F!ZZ experience. Futuristic and sleek, the pop-up environment—designed by PepsiCo’s in-house Design & Innovation division and produced by MKTG —was used to promote the company’s new F!ZZ beverage concept. There was a winding walkway, a dj pumping fresh tunes, an animated emcee busting neon shades and yes, bubbles.

“If Willy Wonka had a soda shop, it would have been F!ZZ,” says PepsiCo senior director of marketing Todd Kaplan. Kaplan is energetic. Bubbly, himself. He looks up at the activation. “I mean, look at this!” he says.

That pep in his step goes beyond the colorful soda concoction topped with sprinkles he’s sipping from a plastic orb. The F!ZZ experience is just one part of the company’s new strategy to change how consumers view and consider its soda and snacks. And just one element of PepsiCo’s multifaceted and multi-brand presence at Super Bowl 50, from the NFL Experience to Pier 70’s Kola House to the high-profile sponsorship of the Halftime Show. In the modular footprint at Moscone (handled by MKTG, New York City), consumers selected a “base” flavor shot dispensed using PepsiCo’s new touchscreen platform Spire.

Check out the rest of the article here

Original article written by: Event Marketer

Super Bowl

 

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Fountainhead MKTG forays into the Kannada film industry

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Fountainhead-MKTG

Fountainhead MKTG, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the incense stick manufacturer Cycle Pure Agarbathies with Ranavikrama Pavan Wodeyar’s soon-to-release ‘Jessie’.

With this, Fountainhead MKTG’s branded entertainment arm has now forayed into the in-film placement category for the Kannada film industry.

The collaboration between Cycle Pure Agarbathies and Jessie will witness the former sharing screen space with the lead characters of the film. It will also be incorporated in the lyrics of the song “Malgudi ya ooralle”, taking in-film advertising in regional cinema to the next level.  With this tie-up, Cycle Pure Agarbathies becomes the first brand to explore in-song promotion within the Kannada film industry.

Commenting on the association Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are extremely delighted to be a part of Pawan Wodeyar’s Jessie. At Cycle, we have always associated with all true emotions. Jessie is a love story. The unconditional bond of love the movie portrays makes it a perfect fit for the brand. We are confident that the collaboration will help us to strike a chord with the audience and strengthen our brand in their minds.”

Pavan Wadeyar says, “We are happy to join hands with Fountainhead MKTG to facilitate this unique partnership for Jessie. Also, my heartfelt thanks to Cycle Agarbatti for coming on board. We look forward to working with Fountainhead MKTG on many more exciting projects in the future.”

See here for the original article!

Article written by BestMediaInfo Bureau | Mumbai | February 22, 2016

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Written by Paige McConney
Paige McConney

February 24th, 2016 at 10:33 am

By Popular Demand: The Winning Dip Recipes

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5

Last week we told you about our highly competitive 3rd annual Dip Off in Atlanta. As soon as we posted about it, we immediately received requests for the winning recipes. Without any further ado, here are our winners that you can now steal in order to impress everyone at your holiday parties and family gatherings.  Enjoy!!!


 

The Champion – Sausage Addiction by Peter Pearce

  • 1 lb of country sausage, browned in a pan, and drained
  • 8 oz of cream cheese/cubed
  • 8 oz of sour cream
  • 1 8 oz can of Rotelle (hot)
  • 1 additional can of hot green chilies (4oz)
  • Crushed red pepper flakes to taste

After sausage is browned, mix all ingredients in a pan, and stir together under med/low heat until cream cheese is melted.  Serve warm (crock pot ideal).


 

1st Runner Up – Crock Pot White Pizza Dip by Christine Ralph

  • Prep time:  5 mins
  • Cook time:  2 hours
  • Total time:  2 hours 5 mins

Ingredients

  • 1 envelope Good Seasons® Garlic & Herb Salad Dressing & Recipe Mix
  • 1 container (16 oz.) sour cream
  • 1 cup (8 oz.) ricotta cheese
  • 1 cup shredded mozzarella cheese
  • ½ cup (1 oz.) chopped pepperoni
  • 1 loaf of Italian or French bread, sliced or cut into bite size pieces

Instructions

  1. In a small bowl combine envelope of garlic & herb recipe, mix, sour cream, ricotta cheese, ¾ cup shredded mozzarella cheese and pepperoni.
  2. Lightly spray slow cooker with non-stick cooking spray.
  3. Spoon mixture into slow cooker.
  4. Sprinkle remaining ¼ cup mozzarella cheese on top.
  5. Place lid on and cook on low 2-3 hours.
  6. Before serving stir well.
  7. Serve with bread slices or bread bite size pieces

 

2nd Runner Up – Herbed Shrimp Dip by Philip Duncanson

  • 1/2 pound peeled and deveined frozen shrimp (any size), thawed
  • 1/2 cup reduced-fat sour cream
  • 1/2 cup light mayonnaise
  • 2 scallions, coarsely chopped, plus more for garnish (optional)
  • 1/4 cup finely chopped fresh parsley
  • 1 teaspoon finely grated lemon zest, plus 2 teaspoons fresh lemon juice
  • ¼ teaspoon of smoked paprika
  • Coarse salt and ground pepper
  • Crostini, crackers, or crudites, for serving

DIRECTIONS

  1. Fit a large saucepan with a steamer basket, and fill with 1 inch water; cover and bring to a boil. Add shrimp; cover and cook, tossing once, until opaque throughout, 30 seconds to 4 minutes (depending on size of shrimp). Immediately transfer to a colander, and run under cold water to stop cooking. Pat shrimp dry with paper towels, then finely chop and add smoked Paprika.
  2. In a medium bowl, combine shrimp, sour cream, mayonnaise, scallions, parsley, and lemon zest and juice; season with salt and pepper. Refrigerate shrimp dip until chilled, at least 30 minutes (and up to 2 days). Serve shrimp dip garnished with scallions, if desired, alongside crostini, crackers, or crudites.

We hope you enjoy as much as we did!!

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Written by Paige McConney
Paige McConney

December 1st, 2015 at 3:56 pm

Posted in What We're Up To

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Bienvenue MKTG Paris!

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MKTGParis

Today, psLIVE France hosted an event to officially announce that psLIVE France will officially be MKTG Paris as of December 1st.  Following the announcement was a night of a celebration which was shared across their social media channels.  Throughout 2016 we will be announcing a number of additional global transitions, so be sure to keep an eye out!

We so are excited to welcome MKTG Paris to our growing global family!

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Written by Theo Berenson
Theo Berenson

November 30th, 2015 at 12:06 pm

It’s an Atlanta Dip Off!!!

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One of our favorite pre-Thanksgiving Atlanta traditions – the MKTG Dip Off – took place last week in front of another enthusiastic crowd of judges. This year featured a dozen dips from the always-a-crowd-pleaser buffalo chicken dip to an addicting peanut butter cup desert dip.

However, for the 3rd consecutive year the ultimate honor went to Atlanta Boss Man and General Manager Peter Pearce who wowed us with a Carolina Heritage Pork (Addiction) Dip which included foodie-loving ingredients such as Artisanal Cream Cheese and Free Range Sour Cream. Peter’s name will be forever engraved into the official MKTG Dip Off Champions Cup!

Enjoy the pictures from the festivities, and our winners, below!


 

 

 

 

 

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Written by Paige McConney
Paige McConney

November 23rd, 2015 at 3:45 pm

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Spooky Halloween at MKTG Atlanta

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Enter if you dare!

Enter if you dare!

Many offices have a little fun with Halloween. However, MKTG Atlanta continues to take to another level year after year with elaborate decorations and costumes – both of which can net our employees big cash prizes!

But it isn’t just about the adults here as a couple of dozen family members (and growing every year!!)  are invited into our warehouse for a fun costume party complete with office-wide trick-or-treating. Check out some of the great photos and a spooky video from this year’s festivities!

 

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:42 am