Archive for the ‘Spirits’ Category

Full Moon Music Festival Countdown

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Music has the power to inspire, captivate and create powerful emotional bonds between friends, family, consumers and brands. MKTG is a leader in the Lifestyle and Music Marketing space, having strategized and implemented many successful experiences and partnerships for some of the world’s biggest brands. This weekend in New York City, we will be taking our talents to Governors Island as an official partner of the Full Moon Music Festival on July 8th. If you’re in the area, please join us in enjoying what is sure to be a beautiful summer day in one of New York’s most idyllic settings and secure your tickets at www.fullmoonfest.com! Once you’re there, make sure to visit our client Don Julio and their Airstream truck in the park. In the meantime, our MKTG Entertainment Team has a few music festival tips to help prepare you for this awesome exploration of music:

 

Prep your Ears: Listen to These Songs by featured Artists before the Fest:

1. Almost There (feat. Mr Hudson) – Vic Mensa

2. Escape – Zimmer

3. Hollywood – Pat Lok

4. Fruit – ABRA

5. Hailu Mergia and the Walias – Awesome Tapes From Africa

6. Feelin’ Lovely – Connan Mockasin

 

…and check out the official Full Moon playlist on SoundCloud!

Prep Your Fest Schedule: These are our Must-see Full Moon Fest Artists

1. Vic Mensa – has toured / collaborated with J. Cole, Wale, Chance The Rapper, and Kanye West

2. Zimmer – perfect music for a chill summer day

3. Larry Heard – historic house music producer from Chicago

4. Connan Mockasin – truly unique

5. ABRA – originally from London, this R&B artist offers slow melodic vocals and intriguing beats

6. Axel Boman – groovy house music for some rest and relaxation

 

Come Prepared! Our Music Festival Necessities

1. Positive Attitude

2. Wristband / Ticket

3. Sunscreen

4. Hat

5. Sunglasses

6. Comfortable Shoes

7. Rain Jacket

8. Reusable Water Bottle

9. Portable Phone Charger

From all of us at MKTG, we hope you enjoy Full Moon Music Festival 2017!

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Written by Paige McConney
Paige McConney

July 7th, 2017 at 11:10 am

Smirnoff Love Wins Launch @ Stonewall Inn

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Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
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Speed Rack Event Schedule

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If you’re as curious as we are about how “speedy” these ladies can move when making cocktails, then maybe you’d be interested in joining us at a Speed Rack event in your city to see the action for yourself! Tanqueray and Tonic please!

 

Speed Rack Schedule

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Written by Paige McConney
Paige McConney

May 12th, 2016 at 3:58 pm

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by Paige McConney
Paige McConney

May 10th, 2016 at 2:02 pm

CÎROC at Coachella

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Screen Shot 2016-04-25 at 11.31.07 AM
In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

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Arizona Cocktail Week: Photo Recap

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We’re sad that Arizona Cocktail Week just wrapped but couldn’t be more thrilled with the amazing events that occurred during the past week. Take a look below for a photo recap of last week’s Arizona Cocktail Week!

 

bartendersbrunch

Bartenders Brunch: How did we end Arizona Cocktail Week on a high note you ask? Simple: Invite top bartenders to a rooftop brunch to enjoy cocktail pairings, learn all there is to know about World Class US, and enjoy some AZ sunshine! #donjuliotequila #tanquerayusa #ketelone #zacaparum

 

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Zacapa Rum: Freshly brewed coffee cocktails and well-deserved massage stations, were brought to guests by Zacapa Rum and Cartel. #azcw2016 #mktg #zacaparum

 

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Cocktail Carnival: Cocktail Carnival wouldn’t have been complete without a Diageo-inspired cabana takeover! #crownroyal #captainmorganusa #smirnoffus #crownroyal #GoFullCaptain #smirnoff

 

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Ketel One: There was no better way to kick off Arizona Cocktail Week 2016 than with a #ketelone Bloody Mary, served up by World Class bartender Ricky Gomez! #nola. #mktg #ketelone

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 4:09 pm

MKTG Brings You: Merry & Bright Bevies

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With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer.  Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.

The Zacapa Solera Hot Cocoa
ZacapaHotCocoa

1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)

 

 

An Old Fashioned Holiday
OldFashion

1/2 
teaspoon brown sugar
1/2 
orange peel
5
 dashes Angostura bitters
1 1/2
 ounces Bulleit bourbon
1 1/2 
ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice. 

 

 

Tanqueray Gin Flip
GinFlip

1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)

 

 

Morgan Mule
Mogan Mule1.5  oz. Captain Morgan® Original Spiced Rum
4  oz. ginger beer
2  sprig(s) mint
2  lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)

 

 

 

 

The Ketel Fig & Rosemary
Ketel-One-Fig-Rosemary1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Club soda
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)

 

Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.

 

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Written by Theo Berenson
Theo Berenson

December 22nd, 2015 at 12:19 pm

Portland Cocktail Week: Tanqueray Lounge

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During Portland Cocktail Week, Tanqueray sponsored three separate nights of activations. The Tanqueray lounge was a juice lounge for bartenders to relax, unwind, and charge their phones at our charging station. Green Leaf Juicing Company sponsored the juice portion of the lounge with sample giveaways plus a bottle giveaway for each bartender’s favorite juice. Rachel Ford aka “Lady Tanqueray,” hosted a meet and greet to speak to Tanqueray and pass out 50MLs of Tanqueray London Dry that bartenders could add to their choice of juice.

The Sensory Aesthetics of Garniture

Lynette Marrero and Rachel Ford led this two-hour session for two groups of 15 students. The seminar focused on the history of gins, importance of garnitures, and the best methods to prepare garnishes as well as techniques and trends.

Tanqueray Dinner at 23Hoyt

Tanqueray hosted dinner for 35 students, trainers and teachers while Rachel Ford spoke to the four cocktails that were going to be featured that evening. The featured gins of the evening were Tanqueray Bloomsbury, Booth’s, Tanqueray No. TEN and Tanqueary.

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Written by Paige McConney
Paige McConney

November 10th, 2015 at 10:09 am

Portland Cocktail Week: F16 Bulleit

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Bulleit sponsored a lunch during Portland Cocktail Week and collaborated with 4 local vendors to create Bulleit-inspired menus, products and services for guests to experience. The local vendors included: Blue Star Donut, Ruby Jewel Ice Cream, Rudy’s Barber Shop and Portland Beard Company

The Blueberry Bourbon Basil Donuts and Bourbon Pecan Ice Cream were a hit with consumers. Rudy’s Barber Shop offered complimentary beard trims and Portland Beard Company distributed free samples and beard oils for purchase. Attendees experimented with the Maple Bourbon Sauce that was placed on all picnic tables, pairing it with burgers and sandwiches that were provided by food trucks.

See below for exclusive photos of the event!

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:59 am

Portland Cocktail Week: Zacapa Rum

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PDXCW15_Major_Lounge_Zacapa-029

Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 2:42 pm