Archive for the ‘Sport and Spectacle’ Category
The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.
The Museum Truck
The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.
There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.
A pop-up ball hockey rink with programmed clinics and games will be open for youth players.
Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.
Clear The Ice Zamboni® VR Experience
Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.
Recycle the Game
Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!
Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!
Jan 7-8: Arizona (Tempe Marketplace)
Jan 12-14: Dallas
Jan 18-19: San Jose
Jan 21-23: Anaheim
Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)
Feb 3-5: St. Louis
Feb 11-12: Nashville
Feb 24-25: Pittsburgh
Also, check out a few photo selects below!
From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.
We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.
In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.
-Contributed by MKTG New York summer intern Dan Andree
by Andrea D’Alessandro – MKTG Communications
Being an intern is often accompanied by the usual stereotypes: fetching coffee, waking up at 5am to walk the boss’s dog and taking out the trash. Okay, maybe I am describing The Devil Wears Prada, but you get my drift. These stereotypes are nonexistent at MKTG, where our seven summer interns at our NYC HQ have been fully ingratiated into the world of experiential marketing from June through August. Two of our amazing interns, Connor Kubikowski (St. Joseph’s University) and Daniel Andree (University of Notre Dame), have been in the midst of managing new business and marketing projects. From pitch involvement to analyzing our social media channels to planning MKTG and Team Epic’s presence at the 2016 PGA Championship to providing daily news highlights from across the industry – it’s been a busy summer so far. We sat down with the duo to hear a bit more about the first half of their time at MKTG New York.
AD: What about MKTG appealed to you when you were searching for internships?
CK: MKTG became very appealing to me when I saw how the organization worked and the clients that they work with. They have long-standing relationships with many top-tier brands and are continuously creating new relationships with other brands globally.
DA: MKTG’s sport and entertainment background is what made me interested in interning at the agency, but it was my first set of interviews that sold me. Besides the awesome office, the way Bryan [Duffy, EVP Sales & Marketing] described experiential marketing during our first meeting got me really excited. He discussed that creating experiences is different from other types of marketing in that you are creating memories for the consumer that the clients get to be a part of.
AD: What are some different events you have attended in the past two months?
DA: We attended events for several different clients including: Nike, Diageo and TopSpin. For Nike we participated in one of their weekly Home Runs through Central Park and help set up a COPA America viewing party at Modell’s in Times Square. For Diageo we attended several Happy Hours showcasing different Diageo products. Also, we had our in-house whiskey expert host a tasting with 17 of Diageo’s different whiskey brands like Bulleit, Crown Royal and Johnnie Walker. He taught us about the different types of whiskey, how they are made and the history behind some of the brands.
CK: We also attended an Olive Garden event on the High Line in NYC.
AD: What’s the coolest project you have helped with so far?
CK: One of coolest projects I worked on was a Nike Run Club event, which took place in Central Park. The Run Club organized an event throughout the park and had multiple Nike Pacers that led small groups of runners on different trails. It was an awesome experience to be involved in because it showed the strong Nike brand community. At multiple times throughout the run, our group would pass another group of runners and everyone was yelling, “Go Nike!!!” There was even an Australian man running on his own that saw our group and asked if he could join because he runs with the Run Club back home.
DA: While it’s not necessarily a project, one of the more interesting things I’ve been a part of is performing research on the eSports industry. This industry is something I knew existed but never comprehended how big it really was. I have learned a lot about the games, teams and players. The more I learn the easier it is too see how important it is to gain an understanding of this up-and-coming industry. It has tons of marketing potential, especially in the experiential world.
AD: The internship is down to its last month- do you have any projects you’re looking forward to or goals set for yourselves?
DA: I am definitely looking forward to working the PGA Championship. MKTG will be hosting a hospitality room at Baltusrol Country Club, the venue of the tournament, and will be hosting clients and partners throughout the week. Since my first week at MKTG I have helped plan the gifts/premiums, room décor, the social media plan and overall logistics for the week. I am very exited to be working on site and see all the work we have put in come to fruition. It doesn’t hurt that I am a big golf fan as well!
CK: The same goes for me- I am really looking forward to the PGA Championship. I have always had an appreciation for golf and to have the chance to work for MKTG at this event is an incredible opportunity.
Stay tuned for Part Two when Dan and Connor wrap up their summer with MKTG.
–provided by MKTG New York
The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.
By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT
HOUSTON – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.
“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”
Read more here at BizBash.com
MKTG was thrilled to manage three separate AT&T activations during Final Four Fan Fest, March Madness & Tip Off Tailgate over the past few weeks! Our AT&T activation at Final Four Fan Fest was a 4-day hoops fan fest at the George R Brown Convention Center. It was an awesome space that featured: appearances by basketball legends and current college coaches, the AT&T Pressure Point, a fully-immersive experience leveraging AT&T technology that puts you on the foul line with a chance to win the NCAA Championship, a relaxing space to charge your devices while watching DIRECTV, a Vine Studio to beef up your social media game at the Final Four and a hoops legend photo op inside an AT&T Connected Car, powered by in-vehicle wi-fi. Take a look at the photo journey below:
The March Madness Music Festival was a 3-day music festival at Discovery Green in Downtown Houston, TX. Friday night was AT&T’s entitlement night, called AT&T Block Party #attblockparty where Lukas Graham, Panic! At the Disco and Fall Out Boy performed and absolutely brought the house down!
There was a brand experience and lounge activation all three nights featuring super cool dome structures with great lighting effects, customized screen print t-shirts, a Vine Studio to beef up your social media game at the festival, watch VR footage of other music performances in the Samsung VR area, a relaxing space to charge your devices while watching DIRECTV, a 360-degree photo op, Tip Off Tailgate, a 3-day tailgate activation outside nrg Stadium, AT&T Charging Zone featuring valet and while-you-wait charging, along with live DIRECTV to watch pre-game coverage!
And that’s a wrap!!
Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.
In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!
Theo on the Street: NFL Experience
Last night Nike+ NYC officially unveiled their new Thursday Night Football “Color Rush” jerseys for the Jets vs. Bills game. In the week leading up to the jersey unveil, Nike+ NYC hosted a series of “Color Rush” themed runs throughout the city. Last night Nike trainer Knox Robinson led a 4.5 mile run through the city which ended at Midtown bar Snaffu 28. Runners were greeted with food and drink and of course, a live streaming of the Jets vs. Bills game!
Take a look below for exclusive photos of the run and after party!
When you think ‘end of summer festivities,’ the essentials don’t usually include an impromptu 5k featuring Kevin Hart and Co., but Nike Run Club decided to shake things up this weekend and bring the heat to the City of Brotherly Love.
Thousands of participants (more like rockstars) gathered at the Philadelphia Art Museum at approximately 8:04AM on Saturday, August 29th to get active, get moving, and support healthy living. As a Philly native, Hart decided to make this run a special one and invited 76ers rookie, Jahlil Okafor and Comedian J.B. Smoove to join him. As expected, the people of Philly brought their A game and made it one of the biggest turnouts so far.
So what are you waiting for? Visit Nike Run Club online and follow them on Instagram @nikerunning for all of the latest and greatest news on where they’re headed next. From the looks of things, they aren’t stopping for a water break any time soon.
The 50 Tour: Champions of the Bay Presented by Chevron is the Host Committee’s mobile exhibit designed to celebrate the history of the Bay Area’s championship teams, the Oakland Raiders and the San Francisco 49ers. Our MKTG SF team is thrilled to be a part of this and get people pumped up for “the biggest Super Bowl the NFL ever celebrated, and one that will be uniquely Bay Area!”
What’s on tap at the 50 Tour
Champions Row: Eight Bay Area Super Bowl Vince Lombardi Trophies will be on display – five from the San Francisco 49ers and three from the Oakland Raiders – with photo montages capturing the championship wins. The 50 Tour will be the first time that all eight championship trophies will be displayed together.
The Chevron STEM Zone: An initiative to promote higher education in science, technology, engineering, and math, the Chevron STEM Zone will invite Tour visitors to learn more about the science of football. Together, Chevron and the 49ers Foundation have donated $4 million dedicated to providing engaging STEM curriculum for Santa Clara area students.
Super Bowl High School Honor Roll: This 50 Tour Super Bowl High School Honor Roll display will feature the greater Bay Area high schools and communities that have contributed to Super Bowl history, highlighting 99 players and coaches from the greater Bay Area region.
PLAY 60, Play On: Produced in partnership with the NFL Foundation, this interactive play zone will include an NFL PLAY 60 obstacle course, football-themed play extravaganza’s led by Playworks and an Imagination Playground – an innovative play system that inspires children’s creativity. In partnership with KaBOOM!, Playworks, and U.S. Fund For UNICEF, Play 60, Play On will bring physically active, imaginative and interactive play to children where they are.
The Re(a)d Zone: This family-friendly space will encourage a love for reading with access to thousands of digital titles and learning games and NFL players and Legends and other local celebrities hosting reading hours as part of the Host Committee’s early literacy initiative focused on increasing third-grade proficiency throughout the Bay Area.
Autograph Sessions: Fans will have the opportunity to meet current and former NFL players, as well as other Bay Area champions.
50 Tour Dates
September 9-10: NFL Kickoff Celebration, San Francisco
September 12 – 13: Mountain View Art & Wine Festival, Mountain View
September 18: Downtown Date Night at Fremont Street Eats, Fremont
September 19 – 20: Santa Clara Art and Wine Festival, Santa Clara
September 26-27: Pacific Coast Fog Fest, Pacifica
October 2 – 4: Sonoma Harvest Fair, Sonoma County Fairgrounds, Santa Rosa
October 11: Viva Calle SJ, San Jose
October 22: San Francisco 49ers vs Seattle Seahawks, Levi’s Stadium
October 31 – November 1: Super Fright Night on the Waterfront, Vallejo
November 7 – 8: Santa Cruz Beach Boardwalk, Santa Cruz
November 15: Oakland Raiders vs Minnesota Vikings Game
Every summer, we in Atlanta partake in one of our most anticipated days of the year – FUNN DAY! (So much Fun we added another N). This annual office outing has taken on many forms both on land and on water. The various activities have always been part of FUNN Day’s uniqueness and charm.
This year we headed to the brand new TopGolf Atlanta Midtown – the second such facility in the metro area. TopGolf has become a wildly popular social golf entertainment center with locations popping up all over the country at a seemingly rapid rate – and we got to see why, first hand, how it can produce a memorable office outing. As they put it: Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.
Everyone split into the various stations we had reserved and then the competition was on! With six players per hitting bay and some rounds of cold beverages on a warm summer day, everyone had a great time away from the office. Check out the pictures of our FUNN event and we encourage you to get out of the office when you can!