Archive for the ‘Technology’ Category

Amazon and MKTG: Boost with FBA

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We all shop at Amazon. But did you ever stop to think about how the Amazon Marketplace actually works and who the sellers are that make it all possible?

Those are just a couple of the questions that the team at MKTG aimed to answer for our partner, Amazon.

In 2015, Fulfillment by Amazon (FBA), a division of Amazon related to its Prime sellers, decided it was time to celebrate their sellers in a huge way, and shine a light on a few of their prized products. Our challenge was to provide a forum for Amazon sellers to gather, learn how to optimize their businesses using Amazon, expand their reach, and also get valuable face-time with Amazon experts and of course with each other.

Enter the first- ever 2017 Boost with FBA Seller Summit, a 1,000+ seller attended premier event hosted at Pier 94, right in the heart of New York City. To kick off in proper Big Apple style, all attendees were treated to a welcome reception the night before at Tao, Downtown and a full-day of extra activities. At the main event, Amazon sellers from around the globe attended presentations and participated in over a dozen educational sessions, from Going Global to Inventory Management. They were also able to meet one-on-one with Amazon experts in Office Hours sessions to talk specifically about their businesses, as well as learn from some of the top sellers featured in the seller showcases throughout the venue. (more after the photo album…)

 

This was a highly collaborative effort where MKTG worked closely with our amazing partners at Amazon to curate, design, strategize and produce all creative materials and the events themselves from soup-to-nuts.

The feedback from sellers was overwhelmingly positive and we’re looking forward to working on the next one coming to a US city near you!

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Team Epic/MKTG Launch SNICKERS Stickers – The First Mobile Keyboard App for a Brand Sponsor

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snickersstickersinternalpr

Check out the cool, innovative work our sister agency Team Epic/MKTG has been cranking out!  Just in time for the 2nd half of the NFL season, Team Epic/MKTG are proud to announce the first mobile keyboard app for a brand sponsor – SNICKERS Stickers – which just launched for iOS and android.

Download it here: onelink.to/SnickersStickers

Building on the brand’s new NFL Hunger bars and the “You’re off your game when you’re hungry” campaign, SNICKERS Stickers allows consumers to talk smack and express themselves in social and SMS Messaging through a branded keyboard filled with custom bars, team partners and other sharable content. As messaging is the #1 mobile activity across all phones (smart and feature) worldwide, eclipsing even social media, we’re excited to help build out this asset and lead the Mars client into the brave new feed-first, mobile by design world.

The launch is being supported by Snickers social channels, NFL players and team partners, paid social & targeted online ads.

 

–Contributed by Team Epic/MKTG 

 

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TEAM EPIC’S DAY AT MIT MEDIA LAB

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mit
Dentsu Aegis Network’s partnership with MIT Media Lab provides our network’s talent access and connections to some of the smartest minds in the media and technology world. Our people learn, get inspired and make connections through the Lab. This partnership helps our talent stay on top of what’s next so we can in turn help our clients do the same. Last week Eric Ginsberg and Caity Kauffman, our Digital Strategy colleagues from Team Epic, had the privilege of spending the day touring the Media Lab and applying these learnings to their roles.

So what exactly is the MIT Media Lab?

Actively promoting a unique, antidisciplinary culture, the MIT Media Lab goes beyond known boundaries and disciplines, encouraging the most unconventional mixing and matching of seemingly disparate research areas. It creates disruptive technologies that happen at the edges, pioneering such areas as wearable computing, tangible interfaces, and affective computing. Today, faculty members, research staff, and students at the Lab work in 24 research groups on more than 350 projects that range from digital approaches for treating neurological disorders, to advanced imaging technologies that can “see around a corner,” to the world’s first “smart” powered ankle-foot prosthesis. The Lab is committed to asking the questions not yet asked–questions whose answers could radically improve the way people live, learn, express themselves, work, and play.

Read more about Eric and Caity’s insights below….

Eric Ginsberg, Director, Digital Strategy:

We had an amazing opportunity to tour the MIT Media Lab in Cambridge, MA. Overall, we were blown away by the level of innovation in such a wide variety of fields. One of the most impactful sessions was a meeting with Mike Bove, who heads up the ‘Object-Based Media’ lab. Mike holds an SBEE, an MS in visual studies, and a PhD in media technology, all from MIT.

The overview of this lab is as follows: Can the physical world be as connected, engaging and context-aware as the world of mobile apps? We make systems that explore how sensing, understanding and new interface technologies (particularly holography and other 3D and immersive displays) can change everyday life, the ways in which we communicate with one another, storytelling, play and entertainment.

As we think about the future of lifestyle marketing, the ‘Object-Based Media’ lab is a potential resource to help shape the future of how consumers interact with technology.

Caity Kauffman, Senior Manager, Digital Strategy:

The opportunity to visit MIT was amazing. What struck me most was how each individual lab had its own way of exploring and tinkering. Researchers didn’t always know what the end result was going to be or know how today’s development could impact tomorrow. Regardless of the lab, each person had a similar sentiment: sometimes their research fixes a problem they didn’t know existed.

At one of the labs, a researcher named Penny showed us a project where they were developing fabric that curled and shifted when it hit certain temperatures or precipitation. The entire purpose of this research was to simply experiment with ways to cause fabric to move and flex. Their team spent weeks, hours and months poking and prodding at triangle-shaped swatches of different types of fabric. Somewhere along the way, a major athleticwear company saw this as an opportunity to create a ventilated product that opens up when an athlete gets hot.

As someone who is always strategically thinking with a specific goal in mind, it was a unique opportunity for me to talk to thinkers who approach their work in an open-ended manner, and with the freedom to let their curiosity lead the way.

Thanks Dentsu Aegis Network for the opportunity!

–Contributed by Team Epic & MKTG Global Communications Team

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Pokémon Go & All That: Is Your Live Event Digitally Optimized?

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Photo courtesy of Event Magazine

MKTG UK Managing Director Michael Brown pens his views on the Pokémon Go craze and digitally optimized live events.  He explores what a new experiential agency should look like if it set up business right now.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 12th, 2016 at 4:54 pm

Event Marketer Follows AT&T U-verse at Austin City Limits

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ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

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Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

Toyota Onramp Kick Off Event

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Toyota

Photo courtesy of Toyota

Attention fellow Bay Area innovators!

Do you want to share a big idea on the future of smart mobility in the Bay Area? Are you a car enthusiast? Then join us in participating in the Toyota Onramp 2015 Smart Mobility Challenge! Kick-Off begins Friday, October 16th and includes a test drive of the i-Road! Semi-finalists will present their ideas to innovators, investors and Toyota at Toyota Onramp 2015 – happening Friday, November 13th in San Francisco. Winners will earn the opportunity for future collaboration with Toyota and $20,000 in cash prizes will be awarded.

Learn more about Toyota Onramp 2015 and sign up to compete today at toyotaonramp.com. Space is limited.

Be sure to follow @OnrampEvents for real-time updates!

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Written by Paige McConney
Paige McConney

October 8th, 2015 at 1:53 pm

2015 Warby Parker Hackathon

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Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

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Warby Parker HudsonHack – Interns Needed!

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hudsonhacknyc

Hello Tech Interns!

MKTG INC is working with Warby Parker and the City of New York to host the first-ever citywide intern hackathon competition – HudsonHack: NYC Intern Edition. The hackathon takes place July 18-19 at Civic Hall in New York City.

Our goal is to find 200 interns representing awesome organizations from across the five boroughs to sign up for the hackathon. The interns must be working in a technical position in New York City. What might you get in return you ask? Bragging rights, networking opportunities, solving a business challenge faced by a non-profit and a chance to win prizes from a few amazing sponsors!

We need your helping finding these super-talented interns to sign up and compete in this event. Is this you? Do you know someone who would be perfect for this opportunity? If so then sign up or send them our way!

Click HERE to sign up.

See you Saturday!

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Written by Paige McConney
Paige McConney

July 13th, 2015 at 4:25 pm

NetSuite SuiteWorld: The #1 Cloud ERP Event

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CETFaHmXIAAwMk2.jpg-largePhoto by ©Gamma Nine

At MKTG INC, whether it’s a B-to-C campaign, or B-to-B ,we craft our event strategy with our client’s target audience at the center:

-What are their passion points?

-How can we engage with them prior, during and following an event?

-How do we build something that is special, sharable and unforgettable and ultimately build an allegiance between the target and our client’s brand, products and/or services.

That strategy came to life for cloud software giant NetSuite’s 5th Annual SuiteWorld Conference in San Jose, California. From May 4th-May 7th, the streets of San Jose were packed with thousands of people attending SuiteWorld, heralded as the #1 Cloud ERP Event of the year.

As NetSuite’s experiential marketing partner, we led the creative execution for the entire conference, as well as the production and creative delivery of three ancillary events throughout the week.

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In addition to producing over 35,000 pieces of signage and collateral, MKTG INC set-up a mind-blowing alternative to the typical conference, as attendees found themselves floating through competitive games of air hockey and listening to the SuiteTunes in between totally stimulating breakout sessions and keynotes, finishing off their week of working by celebrating at SuiteFest with the upcoming Rock ‘n’ Roll goddess, Dorothy, infamous Norwegian duo Nico & Vinz and indie electro band, Capital Cities.

From the grand façade welcoming this year’s attendees, the Nav Centers guiding the way, and the Pedicabs offering a friendly ride home, the ooo’s and ahh’s over the look and feel were familiar coos being heard from both near and far.

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Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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