Archive for the ‘TV’ Category

Coldplay and the SB 50 Host Committee Plan For the Epic Half-Time Show!

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FB SB Countdown 17

I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!

Take a look here for the link to the video!

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Written by The Wolf
The Wolf

January 21st, 2016 at 1:36 pm

EMS 2015 Takeaways

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EMS 15

The Good (But Not Surprising) News

Experiential is bigger than ever and only going to grow in importance. More and more brands are putting experiences at or near the center of their marketing mix. It’s increasingly a driving force, making up much of campaign content. One need look no further than this year’s Grand Ex winner – Bud Light and Mosaic’s Up for Whatever – to appreciate the sheer magnitude of this intensifying shift. Some data for 2015:

– 79% of brands plan to execute more experiential programs

– Budgets are expected to increase by more than 6%

Results. We all know that experiential marketing, done well, works. But there’s rising data to back this up which is partly why so many brands are turning to what we do.

– Over 75% of brands see better than a 2:1 ROI on their investment

– After an event, 74% of participants have a more positive opinion about the company, brand, product or service being promoted

– 87% of respondents say a live event helps them understand products or services better than a TV spot

– Experiential drives consumers to purchase: 98% of people are more inclined to purchase as a result of attending an event

– 71% of participants tell a friend or family member about their experience

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Recurring Themes

In examining the vast array of work showcased and dissected at this year’s summit, there were a few marketer behaviors that generated breakthrough experiences:

– They were bold. A no-fear attitude. The thinking is big risk, big reward. Examples: Heineken and KY Jelly (yes, KY Jelly).

– They pulled at heartstrings. Direct quote: “If they’re crying, you’re doing your job.” Examples: Dove, P&G.

– They created user-triggered experiences. See bullet one – this can be dicey – but not knowing what you’re going to get can be the brilliance of it too. Examples: Visa, Old Navy.

– They used experiences to do what nothing else ever could. This sounds obvious but when you watch the floor drop away at a North Face store in South Korea, you’ll get my meaning. Examples: The North Face, Samsung

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Guest Q&A: American Sports Journalist Bonnie Bernstein

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Bonnie CI final 72dpiPhoto Credit: Jeff Parks

For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick ShowESPNespnW and DirecTV and serves as a guest commentator on several news networks, including MSNBCNBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.

BONNIE BERNSTEIN
@BonnieBernstein
www.bonniebernstein.com

How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)

What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!

What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!

Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…

IMG_7738Photo Credit: Bonnie Bernstein

You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!

In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.

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Mad Men, The Final Season. Sort of.

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Photo courtesy of Mashable.com

Photo courtesy of Mashable.com

It’s the beginning of the end for our favorite men on Madison Avenue, and I applaud AMC for giving us a gentle ride out for the series.  The first half will air these next 7 weeks, and we will get the final send-off in 2015.  I have grown fond of the 7-12 episode story arch; it gives me just enough entertainment without getting to the eye roll stage of using filler material.  Remember those flashback episodes that were popular on 80’s sitcoms?

Each episode moves the story along, and gives us the opportunity to savor Mad Men as a whole.  Now that we live in the days of binge watching, I make a proposal that we try to slow things down, enjoy and reflect.  Instead of racing to hit play on the next one, pause and think: “Is Roger going to hit Woodstock this year with his new hippie friends?”  “If I existed in 1969, would I smoke?  Live in the city?  Protest the Vietnam War?”

When an episode ends, I snap out of my time travel trance and look around.  Slightly disappointed that is it 2014, but I like to keep that 1969 feeling as long as I can and do some old school chores.  Usually some ironing, since hey, it is Sunday night after all.

Take your time, enjoy the warmer weather, and enjoy these last few episodes.  I look forward to chatting with you around the office bar, but only once a week.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 21st, 2014 at 9:47 am

With DISH, Your TV Is Your New Carry-On

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Denver_1030_01

If you’re dreading your holiday travels over the river and through the woods this year, you might look in an unexpected direction for some comfort — up in the air. MKTG INC has teamed up with our friends at DISH to make your annual flight to Grandma’s house more enjoyable. DISH’s partnership with Southwest Airlines means passengers can now watch live TV, completely free, on WiFi -enabled Southwest Airlines aircraft.

Turns out that watching live TV from 10,000 feet is simple: Turn on your iPhone, enable the Wi-Fi, open up the browser, and bingo — next thing you know you’re watching Joanna Krupa and Lisa Hochstein have a go at each other…or, er… you’re watching Power Lunch on CNBC while flying in the sky.

With the weather nasty, maybe you’re dreading a flight delay? There’s nothing to fear with the DISH Hopper, a DVR that transfers to your iPad, so you can watch your favorite shows from Seat 28C just like you’re in your own living room La-Z Boy.

Don’t have an iPad?  No problem, feel free to borrow one from our friendly Brand Ambassadors, so you can still enjoy your flight with complementary live TV. Come see for yourself this holiday season:

Chicago (Midway): through November 24
Denver: through December 3
Oakland: through December 3

Written by: Alex Ricchi

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Written by Admin
Admin

November 22nd, 2013 at 1:56 pm

In Tune with Talent

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The 2011 Grammy nominations were announced yesterday and while the list includes the usual suspects (Lady Gaga, Eminem, Rihanna), it’s the dark horses that have my vote.

Hearing that Cee-Lo Green’s catchy “F— You/Forget You” won for Record & Song of the Year, Florence and the Machine (up against Justin Bieber, among others) took Best New Artist, and the talented (and understated) Sara Bareillis triumphed over the likes of Lady Gaga, Katy Perry and Beyoncé for Best Female Pop Vocal Performance with “King of Anything” would be music to my ears.

Get the full list of nominees here.

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Written by Admin
Admin

December 2nd, 2010 at 6:33 pm

The First Cut is the Deepest

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E!’s BridalPlasty premiere Sunday night featured brides-to-be competing for plastic surgery. The reality show’s ultimate prize includes a laundry list of cosmetic procedures, a dream wedding…and a groom who hasn’t seen his wife in 4 months.

Bridezilla? More like Bridenstein.

It must be as painful to watch as it is to compete, as the premiere only drew in 900,000 viewers. Ouch, that hurts.

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Written by Admin
Admin

December 1st, 2010 at 9:42 am

Flashing

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Everyone’s doing it. From a flash dance of En Vogue’s “Free Your Mind” on Modern Family to juniors and seniors at Centre College (Kentucky) busting a move to Glee’s version of “Teenage Dream,” flash mobs are everywhere. You never know when you’ll be exposed…

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Written by Admin
Admin

November 22nd, 2010 at 10:42 am

That’s What She Said

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The-Office-The-Banker-Review-22-1-10-kc

Every so often, a line from a TV show is so memorable it will make its way into the public’s lexicon, even decades after its first airing. From quotes broadcast in black & white to current characters’ quips, Gawker has compiled these gems in a video anthology of “60 Years of Television’s Most Memorable Catch Phrases in 146 Seconds.

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Written by Admin
Admin

November 16th, 2010 at 12:28 pm

Potter-y

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It’s finally November and I think we all know what that means: Harry Potter! Harry Potter and the Deathly Hallows Part 1 hits theaters on the 19th and Muggles everywhere are counting the days until they can don their wizarding robes and witness the first of the last of the epic series.

So…can we cast a spell to make it come quicker?

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Written by Admin
Admin

November 1st, 2010 at 4:23 pm