Archive for the ‘TV’ Category

Coldplay and the SB 50 Host Committee Plan For the Epic Half-Time Show!

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FB SB Countdown 17

I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!

Take a look here for the link to the video!

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Written by Paige McConney
Paige McConney

January 21st, 2016 at 1:36 pm

EMS 2015 Takeaways

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EMS 15

The Good (But Not Surprising) News

Experiential is bigger than ever and only going to grow in importance. More and more brands are putting experiences at or near the center of their marketing mix. It’s increasingly a driving force, making up much of campaign content. One need look no further than this year’s Grand Ex winner – Bud Light and Mosaic’s Up for Whatever – to appreciate the sheer magnitude of this intensifying shift. Some data for 2015:

– 79% of brands plan to execute more experiential programs

– Budgets are expected to increase by more than 6%

Results. We all know that experiential marketing, done well, works. But there’s rising data to back this up which is partly why so many brands are turning to what we do.

– Over 75% of brands see better than a 2:1 ROI on their investment

– After an event, 74% of participants have a more positive opinion about the company, brand, product or service being promoted

– 87% of respondents say a live event helps them understand products or services better than a TV spot

– Experiential drives consumers to purchase: 98% of people are more inclined to purchase as a result of attending an event

– 71% of participants tell a friend or family member about their experience

northface

Recurring Themes

In examining the vast array of work showcased and dissected at this year’s summit, there were a few marketer behaviors that generated breakthrough experiences:

– They were bold. A no-fear attitude. The thinking is big risk, big reward. Examples: Heineken and KY Jelly (yes, KY Jelly).

– They pulled at heartstrings. Direct quote: “If they’re crying, you’re doing your job.” Examples: Dove, P&G.

– They created user-triggered experiences. See bullet one – this can be dicey – but not knowing what you’re going to get can be the brilliance of it too. Examples: Visa, Old Navy.

– They used experiences to do what nothing else ever could. This sounds obvious but when you watch the floor drop away at a North Face store in South Korea, you’ll get my meaning. Examples: The North Face, Samsung

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May the 4th Be With You

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For most of us, today is just another Monday. But for Star Wars superfans, it’s a day to celebrate the intergalactic phenomenon that continues to have an impact on filmmaking, pop culture trends, and the concept of an alternate reality where a woman with two buns on the side of her head is both desirable and very attainable.

As someone who is, at best, indifferent to the Star Wars legacy, my interest was piqued when I stumbled on an article that depicted May 4th as the biggest holiday on Star Wars fans’ calendars. An entire day dedicated to Luke Skywalker & Co.? I admit, even I was curious to discover what it was all about.

And here’s what I got.

Choosing the month of May was no coincidence. Not only did the saga debut on May 25th, but George Lucas’ birthday was May 14th, and has served as the traditional start date of the notable Star Wars Weekends in Disney World. But the term itself was first put to paper in 1979, when author Alan Arnold recalled the manner in which Margaret Thatcher celebrated her victory as becoming Britain’s first female prime minister. Upon being elected, Thatcher’s party turned a half page of advertising space in the London Evening News into a literary dedication to Star Wars, officially coining the line, “May the 4th” and further proving the extent to which the films have influenced the masses.

With the anticipated release of The Force Awakens, this year seems to be an especially exciting one for Star Wars fans, as companies and brands are discovering new ways to be inspired by the saga. In the UK, Sky announced that fans will be able to live stream all six films, back to back over a 48-hour period, beginning today. A Japanese Airline is in the process of creating an R2-D2 Jet, a 787-9 Dreamliner that is set to hit skies this fall as part of a five-year Star Wars project. And need I mention the memorabilia, activities, and ways in which fans are able to express their inner Star Wars nerdom? It’s practically endless. (i.e., this, this, and that).

Will you celebrate Star Wars Day? Has this cluster of newly found, slightly dorky knowledge convinced you to learn more? Maybe, maybe not. But there is something to be said for a cinematic saga that, after 38 years since its initial release, still has the power to consistently inspire and influence people (and Halloween parties) all over the world.

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Guest Q&A: American Sports Journalist Bonnie Bernstein

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Bonnie CI final 72dpiPhoto Credit: Jeff Parks

For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick ShowESPNespnW and DirecTV and serves as a guest commentator on several news networks, including MSNBCNBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.

BONNIE BERNSTEIN
@BonnieBernstein
www.bonniebernstein.com

How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)

What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!

What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!

Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…

IMG_7738Photo Credit: Bonnie Bernstein

You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!

In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.

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What’s in Your Wallet, Emmett?

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FullSizeRender

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Emmett Aiello, Senior Design Director in MKTG INC’s New York headquarters.

This Emmett Aiello in front of you wanted to be a baseball player when he grew up.
This was my dream when I was 10. Since then it’s been a slow pulverization of my dreams, hopes and ambitions at the hands of a world too insensitive and ignorant to recognize my greatness.

We feel he’s hit a few home runs already.
Slight embellishment here. There were no actual home runs. I hit the fence once, had another one caught right at the fence by some snotty little dirtbag, and then got thrown out at home trying to leg one out. One year I did lead the league in HBP, however. (Editor’s Note: That’s Hit by Pitch, if you’re curious.)

He storyboarded the 81st Academy Awards, worked on the set design for our favorite shows The Colbert Report and The Daily Show, and now he’s working for us (maniacal laugh).
Some shameless self-promotion, this. I feel bad about it. But not as bad as you all should feel when considering the fact that you didn’t get to draw a barely representative version of Hugh Jackman dancing in a tux above the caption “Hugh Jackson – dancing!”

He tells us the best thing about his job is “starting with a blank page and filling it with something smart and beautiful”
They left off the rest of the sentence “…before it’s stripped of all its beauty by Allen Goldman.” #neverforget

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Brands and the Audience Evolution

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Screen Shot 2014-04-30 at 2.42.30 PM

Frank Bruni wrote an interesting piece in the New York Times about what Princeton prof. Daniel Rodgers calls the “Age of Fracture.

The idea is, as our knowledge has gotten more specialized, there is less common ground that draws us together. Everyone is taking in content with their own customized feeds. Even at Princeton, in a room full of geniuses, the average teacher struggles to find common cultural references.

In the mid-70’s, America’s top rated show, All in the Family, drew 23% of all Americans. That means that almost 1 in 4 Americans were reacting to the same thing at the exact same time. Today, America’s top-rated show, NCIS, draws 1/16th of all Americans (7%), including those who DVR it.

Sure, there are a few cultural events (like the Super Bowl) that draw up to 35% of us, but on a regular basis, there is no MASS AUDIENCE anymore. Everything is going niche and finding a very specific following. Some of us are watching HBO and Netflix Original Series, some are watching cable and network series, and some of us simply watch videos through our social feeds.

The same is true of social networks.

Parents and brands joined Facebook, so influencers switched to Instagram. Then they moved to Instagram, so influencers migrated to Snapchat. Fred Wilson, the legendary investor who wisely invested in Twitter, Tumblr, Zynga, Etsy & Kickstarter, recently commented on this on a fascinating profile in Business Insider.

On Instagram, he says:

“A lot of the stuff that was on Instagram has now moved to Snapchat. It doesn’t mean that people are not using Instagram, but if I go back and look at my Instagram feed a year ago versus today, there’s a lot of people who were in my Instagram feed a year ago who aren’t there today. They’ve been replaced by brands.

So now my Instagram feed is full of things like the New York Knicks and restaurants posting amazing photos of food. The young Facebook user base who left Facebook to go to Instagram has now seemingly moved mostly to Snapchat and my generation (baby boomers) plus brands are what’s on Instagram now.”

So…what is the NEXT BIG Social network once all the brands and parents get to Snapchat? Maybe nothing! In an era of niches, there’s no next big network that has attained critical mass. Instead, there are a bunch of small communities forming that cater to specific interests with very devout followings. Here are a few of the communities that are developing:

There are communities for Musicians:  40 million musicians share their music with 200,000 listeners;

Communities for Students: a network of 34.2 MM students and teachers around the world that is dedicated to helping everyone become more educated;

…and even communities for Storytellers: 25 million people around the world writing and reading 40 million stories.

The landscape has changed, but there are still a lot of great ways to reach an audience. In fact, brands may have an easier job targeting their core consumers because these communities have done such a good job of singling out very specific demographics.

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Mad Men, The Final Season. Sort of.

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Photo courtesy of Mashable.com

Photo courtesy of Mashable.com

It’s the beginning of the end for our favorite men on Madison Avenue, and I applaud AMC for giving us a gentle ride out for the series.  The first half will air these next 7 weeks, and we will get the final send-off in 2015.  I have grown fond of the 7-12 episode story arch; it gives me just enough entertainment without getting to the eye roll stage of using filler material.  Remember those flashback episodes that were popular on 80’s sitcoms?

Each episode moves the story along, and gives us the opportunity to savor Mad Men as a whole.  Now that we live in the days of binge watching, I make a proposal that we try to slow things down, enjoy and reflect.  Instead of racing to hit play on the next one, pause and think: “Is Roger going to hit Woodstock this year with his new hippie friends?”  “If I existed in 1969, would I smoke?  Live in the city?  Protest the Vietnam War?”

When an episode ends, I snap out of my time travel trance and look around.  Slightly disappointed that is it 2014, but I like to keep that 1969 feeling as long as I can and do some old school chores.  Usually some ironing, since hey, it is Sunday night after all.

Take your time, enjoy the warmer weather, and enjoy these last few episodes.  I look forward to chatting with you around the office bar, but only once a week.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 21st, 2014 at 9:47 am

Jimmy Takes the Plunge

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Jimmy FallonPhoto Credit: Andrew Nelles/AP

How the power of social media – and a little city vs. city rivalry – led Jimmy Fallon to take an icy swim in Lake Michigan.

It started out as a friendly question posed to new Tonight Show host Jimmy Fallon during an interview with a Chicago newspaper: “Would you ever have (Chicago Mayor) Rahm Emanuel as a guest on your show?” The always friendly Fallon said something to the effect of, “He can host if he wants to. I’m kind of scared of that guy.”

Now, Chicago has always been known for tough politicians. The nickname “Windy City” has nothing to do with weather – the term was actually coined to describe the back-handed, often shifty political climate. So Chicagoans – like their politicians – are tough, and they’re always quick to stand up for the city, especially when a comparison to New York arises.

The mayor’s response to Fallon was a simple tweet: “Thx for the invite @jimmyfallon. You should toughen up for the big leagues. Do the Chicago Polar Plunge with me and I’ll join @FallonTonight.” The Polar Plunge was taking place on March 2 to benefit the Special Olympics, and Fallon was invited.

Photo via Twitter @ChicagosMayor

And that’s when the Twitterverse took over. Hashtags like #JimmyPlungeWithUs and #SwimmyFallon came from Chicago celebrities, media and athletes. They taunted him. They challenged him. They flooded Fallon’s personal and Tonight Show Twitter feeds. Media began to ask if he would man up and jump into Lake Michigan. Giordano’s offered him free pizza after he finished.

As a man who has used to social media to connect with a demographic better than any Tonight Show host in history, Fallon understands the power of the medium. And just a few days after the banter began, it ended when Fallon delivered one last tweet:

“Okay @RahmEmanuel I’m in. Lake Michigan will have a New York fish this weekend. #SwimmyFallon.”

Chicago rejoiced at its moral victory, and the Special Olympics celebrated a once-in-a-lifetime opportunity for global TV exposure. I saw it as a tremendous example of the dynamic and powerful influence of social media. (Later that night, Oscars host Ellen DeGeneres caused a temporary shutdown of Twitter after taking and sharing the ultimate celebrity selfie.) So those of you who wonder if Twitter’s here to stay should probably learn the language of 140 characters.

As for Fallon? He plunged.

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With DISH, Your TV Is Your New Carry-On

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If you’re dreading your holiday travels over the river and through the woods this year, you might look in an unexpected direction for some comfort — up in the air. MKTG INC has teamed up with our friends at DISH to make your annual flight to Grandma’s house more enjoyable. DISH’s partnership with Southwest Airlines means passengers can now watch live TV, completely free, on WiFi -enabled Southwest Airlines aircraft.

Turns out that watching live TV from 10,000 feet is simple: Turn on your iPhone, enable the Wi-Fi, open up the browser, and bingo — next thing you know you’re watching Joanna Krupa and Lisa Hochstein have a go at each other…or, er… you’re watching Power Lunch on CNBC while flying in the sky.

With the weather nasty, maybe you’re dreading a flight delay? There’s nothing to fear with the DISH Hopper, a DVR that transfers to your iPad, so you can watch your favorite shows from Seat 28C just like you’re in your own living room La-Z Boy.

Don’t have an iPad?  No problem, feel free to borrow one from our friendly Brand Ambassadors, so you can still enjoy your flight with complementary live TV. Come see for yourself this holiday season:

Chicago (Midway): through November 24
Denver: through December 3
Oakland: through December 3

Written by: Alex Ricchi

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Written by Admin
Admin

November 22nd, 2013 at 1:56 pm

THE GOLDEN AGE OF ‘GEEK-DOM’

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Photo Credit: Latino-Review.com

Batman, Superman, Iron Man, oh my!

These are the names of (some of) my childhood heroes. Nowadays, these cats are all the rage, but once upon a time (way) back in the 90’s, things weren’t so awesome for comic book kids like me.

Many folks today forget the embarrassing on-screen antics of George Clooney in his glossy, nipple-clad bat-suit in the 1997 bomb, “Batman & Robin”, or the twisted weirdness of Tim Burton’s goth-thriller, “Batman Returns” in 1992. Sadly, at the time, that’s all we had to look forward to, and as fans, we bore the the brunt of the laughter as we stubbornly refused to hang up our Batman pajamas.

For years, the comic book community yearned for Hollywood to stop treating our idols like cheap cartoons, but it seemed our prayers had fallen on deaf ears.

Then in 2005, along came a filmmaker named Christopher Nolan (or St. Christopher, to some bat-fans). Nolan’s aim was to take the character seriously and expose the gritty nature of the caped crusader’s war on crime. The result was the mega-hit, “Batman Begins“, which gave way to film classic, “The Dark Knight“.

Considered by many to be one of the greatest films of all time, TDK stars Heath Ledger as one of the most sinister villains in the history of pop culture; Batman’s arch-nemisis, “The Joker”. Not to be overlooked, Christian Bale’s performance as a more soulful Bruce Wayne/vengeful Batman also gave credibility to the now exploding genre of superhero cinema. There was a time when Christopher Reeve and Michael Keaton weren’t proud of their stints as on-screen heroes. Now? A-List actors are chomping at the bit to wear a cape.

Thanks to the critical success of Nolan’s Bat-films, major studios are green-lighting some of the comic book world’s biggest names for their moment in the sun. Just one look at this year’s lineup is undeniable proof that the golden age of comics is experiencing an unfathomable renaissance. As Iron Man would say, “let’s do a headcount”:

Iron Man 3 – May 3rd
The Wolverine – July 26th
Thor: The Dark World – November 8
The Lone Ranger – July 3rd
Kick Ass 2 – June 28th
Man of Steel – June 14th
Star Trek: Into Darkness – (Not a comic book film, but still a cornerstone of nerd culture) May 17th

So kids, dust off those Superman pajamas and wear them proudly! Bust open those old comic books and recall those epic tales! Put on your costumes! Ignite your lightsabers! Skip work to go to Comic-Con! Why?

Because geek truly is the new chic!

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