Archive for the ‘video’ Category

AMERICAN EAGLE: AExME at Lollapalooza

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American Eagle’s #AExME campaign stands for freedom, individuality and difference. For the expressive youth that comprise their target demographic, music festivals are the ultimate creative playground.

When initially concepting, MKTG was inspired by the phenomenon of synesthesia – an inter-sensory connection to music through emotions as words and/or colors. From this idea, the #AExME music festival experience was born.

At its second stop of the summer, the onsite American Eagle experience at Lollapalooza allowed the general public,  plus a hand-picked contingent of 40+ international and domestic influencers, to express how music made them feel. Translating their emotional responses to color, they were directed to one of four corresponding Instagrammable rooms for unique body mod offerings to “complete their festival look”. Upon exit, all guests received a branded, clear fanny pack accented in their mood’s color.

Even more perks awaited AEO Connected loyalty members on the roof deck – a fanny pack personalization station with tassels, patches and gemstones, aura readings, free Wifi, charging stations, pop-up musical performances, and random drops of AE gift cards. American Eagle surprised select Loyalty members with special access to the backstage lounge at the AE stage, which included on-stage viewing opportunities for loyalty members and influencers to watch their favorite performers.

As an additional highlight, 10 loyalty members were surprised with once in a lifetime passes to meet Lil Wayne backstage after his performance  as a celebration of his new Young Money x AE collaboration.

MKTG also orchestrated a hosting program for 25 of American Eagle’s international influencers, who enjoyed an amazing day of local experiences in Chicago including an AE store shopping excursion, followed by 3 jam packed days at the festival.

The program was a true team effort, both internally and externally. We worked with multiple clients at American Eagle including their Media + Digital, International, Social, Creative and Brand Activation teams. Internally, we leveraged experts on the MKTG Account, Production, Creative, H&E, S&E and Video Content teams across 5 different MKTG offices.

The result of our holistic efforts? We drew more than 4,500 guests over 4 days, enrolled more new AEO Connected loyalty program members on day 1 than all of Lolla in 2018, showcased AE across the globe with 1450+ Instagram Stories from 24 international influencers resulting in 88.9 million impressions and were one of the most highly attended and talked-about experiences at the festival.

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Written by Katie Cooke
Katie Cooke

September 5th, 2019 at 5:39 pm

MKTG INC HQ Has Officially Moved!

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While we are sad to leave our first home in Chelsea Market, we are excited to finally move into our new home located at 32 Avenue of the Americas! Check out the video below for a sneak peek of our exciting journey!


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July 14th, 2015 at 12:11 pm

Guest Q&A: American Sports Journalist Bonnie Bernstein

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Bonnie CI final 72dpiPhoto Credit: Jeff Parks

For this month’s Guest Column, we sat down with Bonnie Bernstein, American sports journalist and executive with a 20 year career. Currently Vice President, Content & Brand Development and On-Air Host for Campus Insiders, Bonnie was named one of the most accomplished female sportscasters in history by the American Sportscasters Association. Additionally, she freelances for The Dan Patrick ShowESPNespnW and DirecTV and serves as a guest commentator on several news networks, including MSNBCNBC and FOX News Channel. Bonnie shares her thoughts and expertise on the world of sports, broadcasting and public health.


How did you get your start as a sports broadcaster?
I decided when I was 12 or 13 that I wanted to be a sports writer, majored in broadcast journalism at the University of Maryland, then landed my first gig out of school at a start-up country radio station in Lewes, DE, called KIX 106. I was the News and Sports Director–a much more glamorous title than the job actually entailed! I’d wake up at 4:30 every morning for hourly studio updates from 6-9am, then head out in our white, clunky van adorned with a massive cowboy boot on the side and drive up and down the state of Delaware, covering everything from city council meetings to state politics to local high school basketball games. It was a blast and a tremendous learning experience… and I actually grew to love country music (Which, for a kid from NJ, was something you’d probably not expect!)

What’s your favorite part about broadcasting?
I love the adrenaline rush of “live.” It’s the closest thing I’ve ever felt to the actual rush of athletic competition (I did gymnastics for 14 years, all the way through college). You’re spewing information into a microphone and you have precisely one shot to get it right. I also love storytelling. There’s nothing better than gleaning a piece of information from someone or eliciting an anecdote from an interview subject he or she is sharing for the first time. Knowing even the most informed fan will walk away thinking, “Huh. Didn’t realize that” is a great feeling!

What is your favorite sporting event to attend each year, working and then as a fan?
Don’t really have a favorite in either category. I’d just say championship games, in general. Super Bowl, College Football Playoff Championship, Final Four. It’s the culmination of a season’s worth of hard work for both teams, but only one will be crowned when the clock expires. The biggest thrill, quite frankly, is being on the field/court for postgame. Confetti’s flying everywhere. Emotions are soaring (or sinking, in the case of the losing team). And I get to be at the center of it all as we round up interviews with players and coaches!

Do you have a favorite team and if so what is it?
New York Giants. Been a rough couple of years for Big Blue, but I’m hopeful for next season, especially with the prospect of having Victor Cruz and Odell Beckham, Jr, healthy and on the field together! If Eli can’t get it done with those two, I just don’t know…

IMG_7738Photo Credit: Bonnie Bernstein

You have forayed your experience as a broadcaster to the boardroom. Can you tell us a little bit about what you are doing now?
I am the Vice President of Content and Brand Development for a new college sports network called Campus Insiders. It was an extraordinary entrepreneurial opportunity I couldn’t pass up! Essentially, I’m wearing two hats: I do a lot of on-air work during the college football season and March Madness for college hoops, but I also have the chance to touch other verticals of our business. I do everything from attending sales pitches and helping develop branded content concepts to working on PR/social media strategy to devising brand extensions for the network. It’s kinda like going to business school, but getting paid and the learning curve is truly invigorating!

In our research, we learned that you suffer from Deep Vein Thrombosis, as does one of our colleagues. Can you tell us a bit more about DVT, your story and what we can do to help?
I was diagnosed with DVT in 2006. A massive blood clot that ran the length of my entire left leg broke off and infiltrated both of my lungs (known as Pulmonary Embolism). I was just 36 years old, so for the many folks out there who feel blood clots only inflict the elderly, I can tell you first hand, that’s not the case. More than two million Americans suffer a DVT each year and and complications take the lives of more people than breast cancer and AIDS combined. The good news is, the condition is largely preventable, if you’re aware of the symptoms and risk factors. Common risk-factors include age (over 40), family history, obesity, smoking, (for women) use of estrogen-based birth control (the Pill, Nuvaring, etc) or hormone replacement therapy and frequent travel where you’re immobile for extended periods, such as long-haul flights. Additionally, if you’re being treated for cancer or heart disease or are having major surgery, you’re at increased risk for blood clots. If you’re experiencing leg pain, redness and/or swelling, shortness of breath or acute chest pain, it’s always best to check with your doctor to see if you may have suffered a clot. The rule of thumb is, if you have three or more risk factors, you are high-risk, but again, the point to hit home is that by and large, DVT is preventable.

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The “Real Work” of Gatorade

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This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida,  London, Liverpool, AC Milan, FC Barcelona, Boca Juniors in Buenos Aires, Argentina), and Rio de Janeiro. To support the contest, MKTG INC is giving a taste of an unreal experience to a few elite footballers in London and New York.

On 26 May 2014, at the esteemed Emirates Stadium, 120 local athletes from academies were invited to take part in a competition that was like no other. Wearing technology that measured their biometric output, the teams were sent out to a divided pitch and started with rotations of small-sided games. Members of the Arsenal tech staff were on the sidelines providing their own assessments via an iPad scoring system. Athletes were awarded extra points for creativity and athletic ability.

Based on their scores from the wearable technology and the iPad scoring system, the top 12 overall players and the top 3 keepers were identified and highlighted in a final challenge of football drills. Drills were measured by time, creativity and accuracy.

The emotion of these athletes was intense; never before have they scored a goal to see a reaction of pyrotechnics, smoke and streamers, all in Emirates Stadium. One of the Arsenal legends, Martin Keown, made an appearance and awarded the top athletes with some words of wisdom and a congratulatory message.

Unreal Around the World will visit the New York area on May 30 at Sinatra Park in Hoboken, NJ.

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Apps of Our Eye

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Everyday there seems to be a new “revolutionary” camera app for the iPhone, but OGGL is something truly special. Created by the same developers behind the legendary Hipstamatic app, OGGL builds off the Hipsta platform but adds a few additional features. Similar to other photo effect apps that come already installed with an array of filters, OGGL supplies the user with the famous lenses and films that have helped changed the photography landscape over the last century.

The app’s interface allows you to combine any film and lens together to create a new photo style – from the Hornbecker and Buckhorst H1 lenses to Ina’s 1982 and US1776 films. What’s also interesting about this app is its community aspect – you can share your photo with the OGGL community, select any member’s photo, cook up your own combination, and add any user’s lens/film recipe to your own favorites for future use.


Video 2 Photo iOS app allows you to edit videos right from your iPhone. The program is dead simple, effective and has a clean interface. The app means you can create great photo compositions even from a collection of random still photos and/or video clips.

Written by: Mark Grundland

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Written by Admin Setup
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October 23rd, 2013 at 5:11 pm

Print Plays With The Senses

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lexus-cineprint-iPad-2-FSMdotCOMPhoto Credit:

Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.

Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.

Imagine the possibilities of this technology for our activations. What would you do with CinePrint?

Written by: Jenny Artega

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A New Way to Capture Living Photos

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A photo has always been a way to capture a memory, a moment of time. Frozen for you to look back on. Yet our memory is not static, there is more to it than that. You remember the way your friend’s hair blew in the wind, or how the shadows danced against the firelight, or how the fireworks burst and lit the sky. Moments and experiences are shared by more than just a still image.  What if someone could capture a moment that more closely resembled our memory of the experience, allowing a glimpse into an experience preserved endlessly?

In 2009 Visual Graphics Artist Kevin Burg began experimenting with the still image as a .gif format, when partnered with photographer Jamie Beck to cover New York Fashion Week; they created what is now known as the “Cinemagraph.”  The artist takes a traditional photograph and combines a living moment into the image through the isolated animation of multiple frames. The term “Cinemagraph” comes from its cinematic animation grounded in a traditional photograph. This new style took off with social media, sharing these unique visuals over Twitter and Tumblr. You can still see the original cinemagraphs that started the trend for New York Fashion Week here.

The process of creating a cinemagraph can be very daunting, not only do you have to have a keen photographic eye/ability, you must also be comfortable with Adobe Photoshop and film editing software in order to create the end product, taking a total of 30+steps before you have your desired cinemagraph.

Finally, a Montreal-based startup called Factyle, Inc. decided that this process didn’t need to be so complicated.  They created a way for users to create a cinemagraph within a few short steps right within the app, and then share it with the world in an “Instagram” type UI; hence the apps name “Cinemagram”. The CEO Temoojin Chalasani stated in a TechCrunch interview the following, “We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography… We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Although they have not been the first to market on this type of app for iPhones, its clearly the first to combine the trending new looks and filters of “Instagram” along with a unique and creative approach to allow an easier workflow for cinemagraphs. Users have been creating their own unique creative works that can be seen on the Cinemagram blog here.

But with any tool its how you use it, there is plenty of poorly executed cinemagraphs by users, yet as you browse you find some that are uniquely witty and charming. And you can’t help but feel like your getting a peek into someone else’s memory.

Written by: Ryan Beickert | Cinemaphoto Credit:

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August 9th, 2012 at 10:30 pm


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Gymkhana is not a new fitness class being offered at that place you pay for monthly but don’t actually attend. Rather it is the fifth installment of a concept created by Ken Block, owner of DC shoes. So what is Gymkhana all about?  Gymkhana is a series of sick viral videos used by DC Shoes to market the brand, the owner and select athletes they endorse (I.e. Travis Pastrana in this instance). In addition to being owner of a well known skate brand, Ken Block is also a rally car driver and a good one at that. This video showcases his talent as he rips through the streets of San Francisco in his highly branded Ford Fiesta turning the urban landscape into his own personal rally car course.

In typical Gymkhana fashion the video is well edited and I highly recommend you plug in your headphones, crank up the volume and strap yourself in for the ride. I don’t know what is most impressive. The fact that this video has only been up for almost 2 days and has over 8 million views. Or that they were able to shut down half of San Francisco to shoot this video. Either way this thing is dope.

Source: YouTube/DC Shoes

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July 12th, 2012 at 4:19 pm

15 Seconds of Fame

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Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit:

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

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June 14th, 2012 at 4:14 pm

Introducing Airtime: A Chatroulette with Pants

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Photo Credit:

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If only Chatroulette had a mandatory clothing policy…

Thanks to former Napster founders Sean Parker and Shawn Fanning that dream is now a reality.  Courtesy of a product-launch yesterday complete with Snoop Dogg, Olivia Munn, Jimmy Fallon, and more (it’s amazing what having Justin Timberlake play you in a movie can do for your street-cred), the duo introduced Airtime, a peer-to-peer- video conferencing service that integrates with Facebook and possesses far tighter restrictions on inappropriate user behavior.

With the service drawing on learnings from existing video sharing sites like Chatroulette, Skype, and even Google+, the comparisons to these platforms are inevitable.  Parker and Fanning cite Airtime’s ability to provide connection to Facebook friends as one of the distinguishing factors from previous platforms, while pointing to numerous flaws with Chatroulette from a lack of restrictions (to prevent inappropriate behavior), to a lack of foundation for interaction as items that have supposedly been corrected with this new interface.

While it’s tempting to give in to the allure of a sexy-new product launch with A-list-ish celebs and two entrepreneurs with major name recognition, there are a few reasons to take a wait-and-see approach.  First of all being that yesterday’s launch was plagued by a number of glitches and a system crash. The second and arguably more important question relates to whether or not the site truly fills a need for the consumer.

Parker and Fanning point to the inappropriate behavior found on Chatroulette as the main reason for it’s decline, and while that’s certainly a legitimate deterrent, I would argue that the novelty would have worn off regardless.

The internet thrives because of anonymity.  From smarmy Youtube commenters to soul-bearing Tumblr sites, people open themselves up to content sharing on the Internet because there are no real-life consequences or judgments as a result of their actions.  That being the case, video chatting serves as a relatively intimate experience for the standard internet user, and one that is typically reserved for connecting with close friends of family.  While Parker and Fanning may boast about the connection to Facebook and the inappropriate behavior it may curb, it also serves to create accountability in a world where there is none.  Also, one quick look at my profile and I realize that I wouldn’t want to video chat with 75% of my so-called friends (no offense guys).  On the opposite end of the spectrum, Parker’s serendipitous goal to bring strangers together  a la Chatroulette still seems like something better suited for real world interaction than for the anonymous Internet crowd.

After all, perhaps there’s a reason that Chatroulette degraded into a community of pants-less deviants; all of the normal people were off meeting people the old fashioned way (drinking).

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June 6th, 2012 at 8:29 pm