Archive for the ‘video’ Category

NIKE Football Gets Tunnel Vision

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Screen shot 2012-05-23 at 2.00.06 PM

After previous efforts from NIKE Football (not that football) it should come as no surprise to see a star-studded, powerful commercial from the brand that brought us the ‘Write the Future‘ campaign and an epic, Guy Ritchie-directed, first-person adventure dubbed ‘Take it to the Next Level.’

Their latest effort entitled “My Time is Now,” features yet another all star player cast of Cristiano Ronaldo, Franck Ribery, Neymar, Chicharito, and many more, including a cameo from one LeBron James.  It’s the world’s game people, you should know these names…

What is different about this video however, is that it has nine hidden ‘tunnels’ buried within playback of the file.  When prompted, clicking these links transports you to an alternate space, where you can train to look like Ronaldo (if you’re into that sort of thing), explore NIKE’s latest boots, grab a tour of Barcelona’s training grounds or even give yourself a Mario Balotelli-like mohawk in the NIKE Barber Shop.  The best tunnel of all comes with the appearance of the Mercurial Vapor VIII, which connects speed with speed by channeling 1993 and bringing you straight into a Sonic the Hedgehog/NIKE video game.  Time wasters, you’re welcome.

By taking a relatively static and impersonal form of content delivery and bringing the user into the experience, NIKE has pushed forward to a new level of interactivity which can only enhance the viewer’s connection to the brand.  Not to mention the clip ends with Ronaldo in a hilariously small shirt.  You know…if you’re into that sort of thing.

Happy digging.

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Written by Admin Setup
Admin Setup

May 23rd, 2012 at 6:15 pm

How to #MakeItCount: Travel the World on Company Dime

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Picture 3

Photo Credit: Youtube.com

The newest viral video to take over the interwebs comes courtesy of filmmaker Casey Neistat, who was given an advance from Nike to create his own video interpretation of the recently launched Nike+ Fuelband and the corresponding tagline “Life Is a Sport, Make It Count.”

Neistat’s vision (which supposedly came as a surprise to Nike) was to use the advance to travel the world until the funds ran out, packing a lifetime’s worth of adventure into a 10-day expedition. The result is an inspiring 4.5-minute video journey across the globe, complete with motivational quotes from historical figures (and one of my favorites from Dr. Gonzo/Hunter S. himself).

While Neistat starts off the video with a cynical tone (“instead of making their movie…”), the end result is a viral phenomenon that perfectly aligns with Nike’s Make It Count slogan. The beauty of this video is in its subtlety; other than a quick unveiling of the Nike+ Fuelband at the beginning of the video, there are hardly any further references to the product or Nike brand. Instead, we’re immersed in a lifestyle that we all wish we could live, prompting feelings of envy for its creator.  Just think what you could have done with the time you’ve spent reading this verbose blog post….

While some will certainly argue that it’s much easier to “Make It Count” if someone else is footing the bill, the message remains the same whether referring to world travel, our relationships with each other, or, in Nike’s case, physical activity.

That said, if someone wants to pay for my trip around the world, I’ll be happy to make it count.

Your move, MKTG.

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Written by Admin Setup
Admin Setup

April 12th, 2012 at 3:10 am