Archive for the ‘What’s In Your Wallet?’ Category

About MKTG Chicago’s MK and “Obvi, We’re The Ladies”

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Mary Kate Pleggenkuhle of MKTG Chicago and founder of Obvi, We’re the Ladies!

 

We’re bringing back employee spotlights, and this month’s spotlight is on our very own Mary Kate Pleggenkuhle from MKTG Chicago. Check out her Q&A below to catch a glimpse into what makes Mary Kate..well…Mary Kate!

Name: Mary Kate Pleggenkuhle

Position: Project Manager

Office: Chicago

Hometown: Elk Grove Village, Illinois

How long have you been with MKTG?: 2 years

Blurb on the back of your business card: “We’ll give you 50 bucks if you can say Mary Kate’s last name 10 times fast. We have no idea what the name means, but knowing this girl it could mean anything from 1) a complex philosophical theory (she’s been keeping a journal since age 11), 2) A synonym for whistling (she’s very good at whistling), or 3) The sound of terrible table manners (drives her absolutely nuts). Either way, what a name, right?”

What are you passionate about outside of work? Outside of MKTG, my passion project is called “Obvi, We’re The Ladies.” It’s a website I started my senior year of college.

Why did you decide to start X? I was so hungry for some kind of awakening and purpose while in college. I became very interested in women’s issues and feminism, and wanted to get a better understanding of how being a woman affected my identity as a human being. The concept of the site started as an opportunity for me to document my journey to understand these things better. I was going to write about my experiences in the world as a young woman, and hopefully find some people who would connect with me on a personal level, and in turn we would learn that we weren’t alone. I wanted to talk about women’s issues in a way that wasn’t generalizing or preaching or patronizing or disparaging to others with differing opinions, I wanted to talk about the issues in a way that was personal. Quickly, as more women became interested and involved, I found the purpose I had been searching for in the site I created!

Who else is involved? – I have an amazing team working on Obvi, and we’re constantly growing. I have two of my oldest friends, a few of my college friends and a whole bunch of women that I met through social media contributing essays. It’s amazing. A small portion of our team assists with editing, social media, and other behind the scenes responsibilities, and I run the ship. Some of the Ladies are my best friends, and I’ve still never met them in person!

What are your plans to launch? On May 1, 2016 we are launching a video series that we have been working on it for what seems like forever, and finally have all of the resources we need to complete the project. It’s so exciting. The series will feature some of our Ladies as well as some friends from other Chicago women’s groups discussing feminism, womanhood, and societal beauty standards (to name a few topics). We want to provide a platform to help educate people who want to better understand some issues in a way that is palatable and entertaining. I can’t wait to share it.

What are you hoping to accomplish? – At Obvi, we believe that storytelling is activism. We share stories about things that may seem trivial to some, and things that are extremely serious, because regardless, that story matters to the Lady telling it. I hope that as time goes on, we can evolve the ways in which we share stories from written word and video to in-person programs and beyond.

 

To follow Mary Kate on her social channels, check out her handles below!

URL/social media handles:

Personal — @marykate_obvi (twitter/Insta)

Obvi — @obviweretheladies (insta); @TheLadiesObvi (twitter)

www.obviweretheladies.com

 

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Written by Paige McConney
Paige McConney

April 7th, 2016 at 5:18 pm

What’s In Your Wallet?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose. Each month, this column takes a look at the business cards of our coworkers and unveils the real stories behind them. Here’s the story behind the business card of  Carolyn Onorato, Assistant Account Executive, in MKTG INC’s New York City office and one of the office’s biggest personalities. You cannot help but smile in this girl’s presence. She’s that much fun.

The text from the back of the card is in red, with Carrie’s explanation following. Enjoy!

 

You probably aren’t aware of this, but Carrie is kind of a big deal
Quoting movies while being extremely humble about how great I am is part of my charm. It’s how I have so many friends in the office. 60% of the time, it works every time.

First off, she’s an amazing singer. Loud and proud, downright ear-shattering. Go ahead and ask her for a sample. 
Even though I may not turn any chairs around on The Voice, my dolphin impression is National Geographic-worthy. If only they had a competition for that!

Secondly, she’s best friends with Mary Kate and Ashley – BEST BEST besties forever and ever.
Normally, my Lips Are Sealed when it comes to discussing my celebrity friends, but I guess I can spare a New York Minute to fill you all in. We actually grew up together. Their father, AKA Billboard Dad, worked at a billboard company and was gone most weekends so they would always crash at my house. It was a Full House for the large majority of our childhood, however when the three of us studied abroad, we were desperate for a Holiday in the SunThe Challenge was seeing everything when we had So Little Time. We took our Passports to Paris and tried Winning London, however we had the most fun When in Rome. Overall the experience was life changing and you know what they say, “It Takes Two” to tango, but three to party!

Lastly and most importantly, she runs our client Diageo’s mobile wine bar program, so she brings wine to the thirsty, wine-less masses. Like we said: Big. Fricking. Deal.
I have an extremely exquisite palate and love what I do. I can instantly tell the difference between a glass of red or white wine, which is a skill not many posses. But in all seriousness, like they said before, I’m a BIG FRICKING DEAL and you could learn a lot from me if you just ask!

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Written by Paige McConney
Paige McConney

August 17th, 2015 at 5:07 pm

What’s In Your Wallet, Adam?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Adam Schiff, Account Director, in MKTG INC’s New York City office.

New Jersey’s official state slogan is, “come see for yourself.” 
They actually changed the advertising slogan after this card was created, but we’ll just go with it.

But ask a garden state native like Adam and he’ll tell you It should be, “we don’t pump our gas we pump our fists.” 
One of these statements is not entirely true. The gas pumping and fist pumping definitely hold up but everyone automatically assumes I’m a “Jersey guy” right off the bat. Here’s a little secret. I was actually born in Maryland. Guess it’s not a so much of a secret now…

An acknowledgement of both the state’s whack-job gas policies and a celebration of the passion of the jersey people. 
It’s pretty interesting that only two states in the country still don’t allow you to pump your own gas. How come no one ever hates on Oregon?

Whether he’s rocking out to the boss or giving a hearty first pump when he helps a client reach their objective, it’s all done with a native son’s enthusiasm. And that’s something you’ll have to come see for yourself.
I grew up just a few miles from where the Boss grew up, my first CD (that’s a compact disc for all you kiddies) was a Springsteen album, I’ve seen the band over a dozen times and my father’s name is Bruce. Some people just don’t get the obsession. I guess it’s a Jersey thing.

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What’s In Your Wallet, Danielle?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Danielle Stefanuk, Senior Account Executive, in MKTG INC’s New York City office.

It’s always the quiet ones.
I may seem quiet at first but once you get to know me, I’m anything but quiet! Don’t let my soft-spoken voice fool you.

For example, to resist eating a sugary snack one fateful afternoon, the demure darling you see in front of you once sprayed a fistful of jellybeans with Windex.
This is, embarrassingly, a true statement. Even more embarrassing than the act itself is how I got the idea. My roommate and I were watching an episode of Keeping up with the Kardashians (guilty pleasure) and in the episode; Kim received a bunch of cupcakes. She didn’t want to eat them all so she sprayed them with Windex. While I typically would never emulate the actions of the Kardashians, I just as equally did not want to eat my entire bag of jellybeans. So I sprayed them!

When asked why, her response was simple: “Well, would you eat something sprayed with Windex?”
There are not many people that would actually eat something after it has been sprayed with Windex…except for maybe the father in the movie My Big Fat Greek Wedding (am I right?).

This kind of clear-sighted practicality paired with fervent passion is one reason clients love Danielle. Or maybe it’s because she’s always giving them jellybeans.
It’s definitely the former. I am certain of this because I no longer buy Jellybeans in an effort to save my bottles of Windex for cleaning purposes only.

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What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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What’s In Your Wallet, Will?

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Will Brockmeyer B Card Pic copy

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Will Brockmeyer, Creative Director in MKTG INC’s New York City office.

Will has a lot in common with Abraham Lincoln. Both grew up in log houses. Both are unfailingly honest.
I was born and raised in the mountains in Montana on a Native American reservation, my parents were definitely hippies. And yes I did grow up in a log house, as my father built hand-crafted log homes. My first job was working at the company, as a hewner, its a job where you swing an axe-like tool called an Adze, while straddling a log beam. The Adze planes the log and leaves it smoother with a beautiful divot pattern. Its brutally hard work, like torture actually, basically your hands blister, your hands and back cramp and you swing about 10 million times in a day, and all the while it takes a few months to master. But did it ever make me an honest worker!

They both have pretty substantial beards.
I was born with a beard, it was weird when I was little, but you know, once I got older it was good, and now that Lumbersexual is a thing, its pretty cool. My wife has threatened to leave me if I ever shave it off.

The similarities diverge from there, though. Will doesn’t own a stovepipe hat and Lincoln probably wouldn’t care for the music of the Brian Jonestown Massacre. That said, Will, Abe and Massacre lead singer Anton Newcombe would likely all agree that talk minus action doesn’t equal much.
The Brian Jonestown Massacre is a band I’ve listened to since college, they draw heavily from the Rolling Stones, hence the first part of their name, and the second part of their name nods to their sense of humor and their songwriting. They have a song with what I believe to be one of the best song titles: “Talk Minus Action Equals (expletive).” I have always tried to follow this axiom in my work, where it doesn’t matter what you say in a meeting, or a brain storm, or whatever, if can’t you bring it to life then you shouldn’t say it, and if you do say it—make it happen.

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What’s in Your Wallet, Deb?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Deb Friar, SVP, Business Development in MKTG INC’s Cincinnati office.

You won’t meet many people who love both technology AND being a beachcomber, but Deb is not known as a person who typically takes the traditional route.
From retail management (Target) to brand marketing (Pepsi) to technology marketing services biz dev (Catalina) and from Minnesota (the tundra) to Florida (the beach!) – my path has been anything but traditional.

That trait is especially clear in how she helps her clients see beyond traditional marketing to adopt bolder, community-driven programming.
Clients take the safe route by doing what they’ve done before. It’s the role of biz dev to remove the risk associated with trying something new. It takes patience and perseverance to build trust with prospective clients. I’m fortunate to work with the best and brightest in the world of marketing!

Just don’t ever try to bury her in the sand.
I’m like other biz dev folks – we rise to the challenge!

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What’s In Your Wallet?

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DR 2DAN ROGERS | ACCOUNT SUPERVISOR

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

They say it all began for Dan with a casual hand slap with Michael Jordan.
Not sure who ‘they’ are but I always liked that the first line of my business card kind of makes me sound like a stalker who got smacked by MJ (couldn’t we just say high five?).  The truth is the Bulls were playing an exhibition game against the NJ Nets in the Carrier Dome in Syracuse where I grew up, and I was lucky enough to get tickets right by the Bulls tunnel.  I high-fived him on his way out to the court and think I just stared at that hand for the rest of the game (a la Peyton Manning in that epic Mastercard commercial).  I also high-fived Bill Cartwright but somehow that copy ended up on the cutting room floor.

To compare that pivotal moment in Dan’s life to Michelangelo’s “Creation of Adam”, is way out of bounds, but nonetheless, that courtside half-second experience changed him forever. 
I remember saying I was never going to wash that hand again but thankfully that wasn’t the change they’re referring to.  This sentence seems like one of those ‘Not to throw anyone under the bus…but that’s exactly what I’m going to do’-type statements.  We’re not saying it was as important as the “Creation of Adam”…but that’s exactly what we’re saying.

And ever since, Dan became not just competitive but clutch.  If there are 2 clicks on the clock, you want the ball in Dan’s hands.
When I first got this card a number of my friends asked if this was referring to beer pong.  Not sure what that says about my hobbies (or my friends)…

When he’s not making last second victories from certain defeat, Dan can be seen and heard yelling at certain Big Ten rivals.
As a Michigan grad this comes naturally but this line actually had to be edited from the original copy.  There were a couple of specific schools called out (I’ll let you do the math) that I actually started working with as part of our NIKE activations.  Meeting new partners with the promise of me yelling at them didn’t seem like the best move.

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