And now for an eensy bit of self promotion
Clinique Fresh Faces Tour 2009 Kicks Off In Union Square, NYC
| Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online | |
 Taylor Momsen Cuts the Ribbon for the Clinique Fresh Faces Tour 2009 Kickoff Clinique and Teen Vogue sought out their shared target audience this fall with a college tour that spanned 10 markets—including Los Angeles, New York, and Orlando—and gave young women the chance to emulate the brands’ respective images by sitting for makeup styling and a professional photography session. The nearly two-month event series required the creation of a mobile beauty studio, designed and produced by Mktg. But to get extra life out of the Fresh Faces initiative, the brands wanted a compelling online tie-in that would keep the event on participants’ minds long after it ended. Full Story |
