If only…
| Colbert Report | Mon – Thurs 11:30pm / 10:30c | |||
| Skate Expectations – Curling Team Tryouts – Colbert vs. Shuster | ||||
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So, on January 4th Stephen Colbert did this piece on The Colbert Report. For those of you unaware, Stephen Colbert has sponsored the US Speed Skating Team and has garnered quite a bit of press. His stated, albeit not sincere, intention is to land a spot on the US Olympic Team heading to Vancouver. 2 years ago, MKTG developed a program called “Rockstar” — demo promotional video attached.
The program would seek out athletes and give them a chance to audition, ala American Idol for a chance to try out for the US Olympic Curling Team. We had sign-off from USA Curling as well as verbal commitment from NBC to air the show over a 10-week period leading up to the Olympics. We had signed 1 sponsor in Canadian Tourism and were in serious conversations with AB until their acquisition by In – Bev killed the deal. We simply ran out of time to find a new sponsor.
What is the next Rockstar?
