Archive for March, 2011

Carlsberg Beer’s Social Experiment

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Carlsberg is getting into the social media game in a big way—using Sweden as it’s lab! Unbottle Yourself begins April 7, when willing Swedes will be challenged to perform a series of tasks (there are up to 500, I believe) which include mackin’ on a hottie in a bar, grocery store slaloms, wearing a helmet to the gym (wait, that’s a “mission”? doesn’t seem out of the norm to me) etc. Those who do the best job get a trip to the ultimate party in Hong Kong! Sounds like a great time to us—now if we only had an MKTG Sweden office!

Written by Katie Harrigan

March 31st, 2011 at 11:10 am

Posted in Experience, Marketing Advertising, Social Media, Sport and Spectacle, Technology

Love, American Style

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This is Chas

This is Chas

You can get anything online. Pizza, movies, even a mate… But how many of them come with an offer of 10k? Meet Chas. Chas wants a lady-friend. Find him one and you can win big—not only fun, lucrative, and adorable… but a really good looking site to boot! Go Chas!

Written by Katie Harrigan

March 24th, 2011 at 10:00 am

Posted in Design, Experience, Marketing Advertising, Social Media

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This goes out to Fran

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Our Social Media Guru of the Galaxy, Francesca, just got back from the SXSW music festival in Austin, so what better way to celebrate her return than with this? A list of social media pet peeves from the bands themselves. Maybe Fran’s team can help them out?

Written by Christopher Skinner

March 23rd, 2011 at 5:23 pm

Posted in Events, Experience, Music, Social Media, Technology

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