Archive for the ‘branding’ tag
Meet Fast Company’s New Blogger
Monster Mania
What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.
In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?
Image credit: violet.blue
Louis Marino, Music Man
From Bad Boy to mad man
Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).
Image credit: The NY Egotist
Everybody Chromercise
Around the Studio today we are love, love, loving this Chrome video. And for this reporter it’s about all the exercise she’ll get all month. Enjoy!
LET IT BURN
Pretty cool skateboard video that shows little to no branding for Coca-Cola Burn energy drink. The riders were actually set on fire in this video. No stuntmen were used. Filming was done in Mexico.
Photo credit to heymeca
color by numbers
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Designer’s everywhere know the Pantone panoply of colors. The chips, the books, the color wheels—the insane number of shades and coatings. Quietly, Pantone has become a licensing dynamo, too—everything from chairs to eyewear. Takes a certain cheek to have a portfolio of licensed products based almost entirely on color. Because, you see, anyone can make a purple mug…ah, but do they have a Pantone chip on the handle? I want one.
Getting Carded
New business cards dropped yesterday, and everyone’s been running around the office playing, “I’ll show you mine if you show me yours.” From what I’ve seen so far these are my personal favs. Does it have anything to do with the fact I wrote several of these? Let’s just say it doesn’t not have anything to do with that.
BANDS AS BRANDS
AND TAX WRITE-OFFS
I spend a lot of time collecting and listening to music. Each year, I try to write off all the money I spend expanding my music collection on my income tax return as “research.” I think this is a totally fair line item to claim. I have learned, and continue to learn, a lot about marketing and branding from the bands I listen to.
Whether it’s the importance of a great logo (NIN), or creating an artistic aura of mystique and curiosity by not including any song titles on an album sleeve (New Order), I think it’s fascinating how musical acts present and sell themselves. Don’t kid yourself; they all do it. From the corporate Timberlake to indies Diplo or Passion Pit.
