Archive for the ‘insight’ tag
Light Bulbs, Bright Ideas
Fun fact: Before Charlie Horsey was our boss, his boss was Bob Barker. Well, indirectly, anyway. To learn more about that and other little-known gems from Charlie’s wild and wooly 20-plus-year career, check out the MKTG INC CEO’s interview in sales and marketing mag FINS.com. Come on down!
Summertime Is the Right Time for Gen Y
MKTG CEO Charlie Horsey
Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.
Experience vs. Memory
A new TED talk is up. Nobel Prize-winning economist Daniel Kahneman discusses the staggering differences between our experiencing self and our remembering self.
While his focus is on the impact on happiness, economics and public policy, I am struck by the potential implications for those of us in the experience business. Certainly we are interested in impacting the experiencing self, but the real value in our work is driving sales and buzz/WOM/social diffusion, which is driven by the remembering self.
It begs two questions: Does this call for a new approach to consumer insights and experience planning and design? Also, can you really open happiness with Coke?
Match Point: How to Reach Rural Markets
Question: Which manufactured consumer product has the deepest market penetration in rural India?
Answer: Matches
In fact, 97% of rural households purchase matches on a monthly basis. Matches are a unique product because of their high, constant demand and low price point.Their ubiquitous presence provides fascinating insights into India’s rural distribution networks, and offer potential ways to inform and interact with India’s relatively untouched market.
Read the article below. Super interesting.
via Match Point: How to Reach Rural Markets | Blog | NextBillion.net | Development through Enterprise.
What is ‘mktg’
The mktg world as we know it is changing and we don’t know what to make of it, right? I believe we need to better understand the expectations of those we are attempting to market to. The easiest way to do that, I believe is by asking them. So from time to time, when convenient and not (depending on the wishes and deadlines of the editing staff of this blog), I will adventure out in to the frightening world of consumerism and attempt to gather insight and direction ….straight from the horse(y)s mouth. Here’s my first video:
