Archive for the ‘Marketing’ tag
Light Bulbs, Bright Ideas
Fun fact: Before Charlie Horsey was our boss, his boss was Bob Barker. Well, indirectly, anyway. To learn more about that and other little-known gems from Charlie’s wild and wooly 20-plus-year career, check out the MKTG INC CEO’s interview in sales and marketing mag FINS.com. Come on down!
Surf’s Up
While most eyes will be on Yankee Stadium in October, earlier this fall Nike’s Bowery Stadium played host to Dark Sun, an exhibition by photographer Ari Marcopoulos. For two weeks, the MKTG-designed space was adorned with black and white pictures of New York’s burgeoning surf scene and wave-shaped sculptures that doubled as skate ramps.
Check out this Cool Hunting post for more details on Marcopoulos and a full write-up on the installation.
Photo credit: Coolhunting.com
Ten Years Later
As the 10th anniversary of the September 11th attacks approaches, there is a strong urge to put those fateful events in context. MKTG EVP Bryan Duffy shares his thoughts about the day and what unfolded afterwards in a guest post for Chief Marketer’s The Big Fat Marketing Blog. Read the full text here.
This Is It
We’re proud to announce that MKTG made Event Marketer’s It List of the top 100 event agencies for the second year in a row.
We’d put together an event to celebrate, but we’re kind of busy with clients at the moment. Check out the full MKTG write up here.
Google Us
Flight delayed? Good. If you’re taking to the skies on Virgin Atlantic, it’ll give you more time to play around with Google’s new Chromebook. Event Marketer did a nice write up of the program MKTG developed with Google to drive awareness of its soon-to-launch laptop. Lucky airline passengers and guests of New York’s Ace Hotel can get their hands on these sleek PCs from now until the end of September.
The Art of Adobe
Photoshop & Cool
Smile, we’re on camera! Event Marketer this week took special note of the Photoshop & You pop-up space that MKTG produced for Adobe in San Francisco earlier this month. The experience, located in the former HANG art gallery, celebrated the art of photography through antique-camera collections, how-to sessions and workshops, and neighborhood photo walks.
Meet Fast Company’s New Blogger
Monster Mania
What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.
In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?
Image credit: violet.blue
Louis Marino, Music Man
From Bad Boy to mad man
Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).
Image credit: The NY Egotist
Summertime Is the Right Time for Gen Y
MKTG CEO Charlie Horsey
Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.
We Got Carded
AgencySpy's all up in our business card
Talk about playing your cards right. The distinctive design of the MKTG business card has caught the eye of Media Bistro’s AgencySpy, whose feature story on the best biz cards in the biz was inspired by our own. If you’ve met one of us, you know our cards feature a pared-down design on the front and a cavalcade of clever copy on the back. If you haven’t yet, get to know us here. Very nice to meet you!
