Archive for the ‘Marketing’ tag
DECODED
NIKE + ASTON MARTIN
Nike has combined forces with Aston Martin for a very special edition Nike Hyperdunk Kobe Bryant Aston Martin edition. This special shoe is like no other and features premium leathers and the Aston Martin logo on the tongue. This shoe is a must have for anyone that is a collector of Hyperdunks and Kobe Bryant shoe. This shoe is limited to 500 pieces and will not be hitting stores until the spring. Don’t sleep on these. Osneaker.com for more details.
“A man got to have a code.”
The title of this post comes from “The Wire.” It’s a reference to one of the show’s central players - Omar Little. Omar is arguably one of the best characterizations TV has ever seen. In the show, he was a bad guy, but he had a code and never deviated from that code. He lived it and we loved him for it. Most notably, he never robbed or harassed people who were uninvolved in the drug trade.
Neither do we. Here’s our code.
We Believe
in creativity and accountability
that working smarter beats working harder
in proving people wrong, exceeding expectations and taking chances
there’s no such thing as out-of-the-box, because there is no box
that change is good—and sometimes, just for the sake of it
a great idea can come from anyone at anytime and anywhere
in process, as long as it leads to results
that blending art and science can make magic
not everybody believes in this list
in being first, being best and being the last to leave the party
So say we all
Match Point: How to Reach Rural Markets
Question: Which manufactured consumer product has the deepest market penetration in rural India?
Answer: Matches
In fact, 97% of rural households purchase matches on a monthly basis. Matches are a unique product because of their high, constant demand and low price point.Their ubiquitous presence provides fascinating insights into India’s rural distribution networks, and offer potential ways to inform and interact with India’s relatively untouched market.
Read the article below. Super interesting.
via Match Point: How to Reach Rural Markets | Blog | NextBillion.net | Development through Enterprise.
