Archive for the ‘mktg’ tag
A KD IV Christmas: Delivering Online Engagement (and Shoes)
Oklahoma City Thunder's Kevin Durant signs pairs of the new Nike KD IV Coppers for select fans in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)
This past December, NBA superstar Kevin Durant (KD), with the help of MKTG INC and Nike Basketball, set out in his conversion van to give away pairs of his Nike Zoom kicks, known as the “KD IV Copper.” The shoe’s unique copper colorway was developed for his Christmas Day matchup with the Orlando Magic.
KD gave away the highly anticipated shoes to fans at three different locations. The twist? No one knew where those locations were ahead of time.
To match KD’s humble demeanor, MKTG INC avoided in-store chaos with a grassroots approach that built a groundswell online. KD posted teasers about the activation via Twitter, giving fans a heads up that they’d need to keep their eyes open to score a free pair.
By featuring destinations from KD’s ‘Basketball Never Stops’ commercial, MKTG INC tied the programming to the brand, while giving fans an intimate experience with their local star. KD tweeted the destinations in real-time, as fans flocked from all over Oklahoma City for a chance to win a pair of the KD IV Copper and meet the NBA’s quiet superstar.
The response on Twitter was overwhelmingly positive. Over 6000 related tweets were posted over the course of three days, all with one recurring theme: Kevin Durant is awesome (and generous). In fact, a Santa hat-wearing KD made ESPN’s Top 10 Plays on the night before Christmas, spreading Christmas cheer and wishing all a good night.
Oklahoma City Thunder's Kevin Durant poses for a group photo with fans and winners of the new Nike KD IV Coppers in Oklahoma City, Friday, Dec., 23, 2011. (Photo by Alonzo J. Adams)
This Year, Sock It to ‘Em
The Answer to All Your Problems
Still looking for that perfect holiday gift? It’s not too late to get in on the hottest holiday trend sweeping the nation: the official MKTG INC Holiday Sock! Call now!
Office Space
The New York Egotist was kind enough to post a short piece about our New York office and all the cool things inside of it. We’re talking large blocks of inspirational text (see above), video game stations, and a fully stocked in-house bar. Like W.C. Fields said, “There are only two real ways to get ahead – sell liquor or drink it.” At MKTG INC, we do both. Occasionally at the same time.
To see more photos of our workplace digs, head over here.
Safety First!
Our recent Safety Training video, required by the Centers for Disease Control and Prevention, really takes a “bite” out of disaster preparedness.
Light Bulbs, Bright Ideas
Fun fact: Before Charlie Horsey was our boss, his boss was Bob Barker. Well, indirectly, anyway. To learn more about that and other little-known gems from Charlie’s wild and wooly 20-plus-year career, check out the MKTG INC CEO’s interview in sales and marketing mag FINS.com. Come on down!
Surf’s Up
While most eyes will be on Yankee Stadium in October, earlier this fall Nike’s Bowery Stadium played host to Dark Sun, an exhibition by photographer Ari Marcopoulos. For two weeks, the MKTG-designed space was adorned with black and white pictures of New York’s burgeoning surf scene and wave-shaped sculptures that doubled as skate ramps.
Check out this Cool Hunting post for more details on Marcopoulos and a full write-up on the installation.
Photo credit: Coolhunting.com
Ten Years Later
As the 10th anniversary of the September 11th attacks approaches, there is a strong urge to put those fateful events in context. MKTG EVP Bryan Duffy shares his thoughts about the day and what unfolded afterwards in a guest post for Chief Marketer’s The Big Fat Marketing Blog. Read the full text here.
This Is It
We’re proud to announce that MKTG made Event Marketer’s It List of the top 100 event agencies for the second year in a row.
We’d put together an event to celebrate, but we’re kind of busy with clients at the moment. Check out the full MKTG write up here.
Google Us
Flight delayed? Good. If you’re taking to the skies on Virgin Atlantic, it’ll give you more time to play around with Google’s new Chromebook. Event Marketer did a nice write up of the program MKTG developed with Google to drive awareness of its soon-to-launch laptop. Lucky airline passengers and guests of New York’s Ace Hotel can get their hands on these sleek PCs from now until the end of September.
The Art of Adobe
Photoshop & Cool
Smile, we’re on camera! Event Marketer this week took special note of the Photoshop & You pop-up space that MKTG produced for Adobe in San Francisco earlier this month. The experience, located in the former HANG art gallery, celebrated the art of photography through antique-camera collections, how-to sessions and workshops, and neighborhood photo walks.
