Archive for the ‘mktg’ tag
Louis Marino, Music Man
From Bad Boy to mad man
Ad-industry rag The NY Egotist got a real earful this week when they came by the MKTG Creative Studio for a chat with our own Louis Marino. After 20 years in the music and fashion industries, including 2 as creative director at Bad Boy Entertainment, our man Marino knows a thing or two about keeping beat with the big boys. In the Egotist profile posted here, he talks about how music informs his craft, how celebrities can best avoid Twitter troubles but still engage their audience, and what MKTG’s own future business objectives are (clue: rhymes with Pick Grass).
Image credit: The NY Egotist
Summertime Is the Right Time for Gen Y
MKTG CEO Charlie Horsey
Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.
We Got Carded
AgencySpy's all up in our business card
Talk about playing your cards right. The distinctive design of the MKTG business card has caught the eye of Media Bistro’s AgencySpy, whose feature story on the best biz cards in the biz was inspired by our own. If you’ve met one of us, you know our cards feature a pared-down design on the front and a cavalcade of clever copy on the back. If you haven’t yet, get to know us here. Very nice to meet you!
Calvin Tron
In December, MKTG’s Creative Department went to see Tron, but no one brought their designer 3-D shades. Hmmm…maybe because no one wants to pay $180 to look good in the dark?
Personally, I like boxy, old-school 3-D glasses, but I’ve always been partial to the DEVO look.
Green room with a view
The Cincinnati office relocated to downtown Cincinnati this week from the Evendale building they’d occupied for the last 20 years.
The new, nearly 9,000-square-foot space is located on the fifth floor of The Edge building at 310 Culvert Street. Employees work in a mix of glass-fronted offices and “pods” and share an expansive view that overlooks the Ohio River.
The new digs started as a concrete shell and have transformed into an eco-friendly industrial showcase, under the professional guidance of Space Planner Denis L. Back and Architectural Designer William Arthur, as well as MKTGINC team leaders Paulette Moran and Tina Hudson.
Where possible, repurposed and renewable resources are incorporated into the design, including bamboo and other flooring materials, low-voltage and LED light bulbs (Light Emitting Diodes), skylights, faucets with tankless water heaters, appliances with the highest rating for energy efficiency, and desks crafted from the reclaimed front doors of historic homes.
Employees should also have a more eco-friendly commute when they call on clients. Two of the branch’s largest local clients, Chiquita and Procter & Gamble, are just a couple of blocks away.
Tooting Our Own Cans
For the last three years, Cincinnati MKTG employees have celebrated the holidays with our neighbors in need. This year, the 21 employees donated 10 large boxes of canned goods, household staples and personal care items to Valley Interfaith Food & Clothing Center (VIFCC) in Wyoming, Ohio, less than a mile and a half from the MKTG offices.
Administrative Coordinator Arnie Witt delivered the goods, where they were immediately placed in the pantry for distribution to waiting customers. The office’s philanthropy is particularly important to Witt, as her community came together when a fire claimed all her family’s possessions—except for the nightgowns and t-shirts they were wearing—around the holidays when she was 5 years old.
“To me, it wasn’t even a traumatic experience because of the generosity neighbors and strangers showed us. I remember that every season and try to give back.”
The Cincinnati office continues the giving tradition for Christmas, by gifting a toy and clothing item/outfit to 21 community children through VIFCC.
Getting Carded
New business cards dropped yesterday, and everyone’s been running around the office playing, “I’ll show you mine if you show me yours.” From what I’ve seen so far these are my personal favs. Does it have anything to do with the fact I wrote several of these? Let’s just say it doesn’t not have anything to do with that.
