Part of the Dentsu Aegis Network

SBJ: Raptors Latest Team To Land Jersey Sponsor, Signing Sun Life To Agreement

Sun Life’s Raptors patch sponsorship is reportedly worth more than C$5M annually. MKTG negotiated the deal for Sun Life.

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a three-year deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s jersey patch will be the anchor of a CSR program promoting diabetes awareness and prevention.

Sun Life has run a similar program through a Celtics sponsorship which supports a regional “Dunk 4 Diabetes” program since ‘14. The Raptors’ patch sponsorship, which TSN is reporting is worth more than C$5M annually, will support a similar program across Canada.

“For a corporate responsibility program, we explained that the way to really authenticate was showing what the pinnacle of a healthy body can look like, with this sort of intimate association,” said MLSE Chief Commercial Officer David Hopkinson.

The deal includes rights with the group benefits, life insurance and retirement planning portions of the insurance/financial services categories, along with courtside signage, along with digital and social ad inventory for Sun Life.

The company has been a Raptors sponsor for four years and a sponsor of MLSE for seven years. “Our key insight here is that it’s not about the real estate,” said Hopkinson, adding that the deal took around six months to complete. “If you want to just buy impressions, there’s nothing like outdoor (advertising). If you want to stand for something, there’s nothing better than having a presence on the athlete.”

Sun Life’s other Canadian sports sponsorships include the Canadiens, Maple Leafs and the CFL. MKTG Canada negotiated the deal for Sun Life.

source: Sports Business Daily

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

July 6th, 2017 at 2:16 pm

Posted in Events,Experience,Sport and Spectacle

Tagged with , , , , , , , ,

with 2 comments – Latest by: Colin1979
Hello admin, do you monetize your website ? There is easy way to earn extra money every day, just…
SBJ: Raptors Latest Team To Land Jersey Sponsor, Signing Sun Life To Agreement - Pro Event Network - Blog
[…] By Stephanie Rudnick […]

Kati on the Croisette at Cannes Lion


It’s taken a whole week to rest my body, mind and spirit after the Cannes Lions International Festival of Creativity. During what turned out to be one of the most inspirational events of my professional career, I forged lifelong friendships with colleagues, was exposed to transformative work from all across the globe and was forced to evaluate my impact on my business and the world at-large.

A jam-packed schedule left little time for notes and barely enough brain space to remember everything; however, here are my key takeaways from my first ever Cannes Lions International Festival of Creativity:

1. Be the change you want to see in the world:

At a time where the world is experiencing unprecedented turmoil, Cannes Lions shined a light on the positive campaigns being used to generate awareness for and combat these social injustices. While the topics ranged from the refugee crisis to voter rights to gender inequality, the campaigns were all grounded in an authentic desire to make a difference.

Many of the sessions at Cannes spoke to corporate responsibility but one breakout, hosted by Edelman, was particularly memorable. In the opening remarks, Mark Renshaw, Edelman’s global chair of its brand practice, talked about how a brand can and should be providing leadership on social issues in a polarizing world. In order to educate brands on how to do so, they first conducted a study about consumers’ expectations in this time of upheaval. Some interesting findings included that 67% of US consumers are buying a brand for the first time based on a shared belief. That’s over 2/3 of consumers! They also found that 65% of consumers are saying that silence is not an option; consumers will stop buying if they don’t understand your brand’s stance. Most surprising to me was that half of consumers believe that brands can do more than governments or other institutions to drive change in the world.

With trust at an all-time low, it is more important than ever for brands to participate in the betterment of our society. Here’s how:

Find your calling – Don’t simply tap into what’s trending, but instead, find a movement that speaks to your mission and brand purpose.

Talk less, act more

Invite Action – If done appropriately, aligning with these missions should also invite consumers to help your brand reach your business goals (buying your product, service, etc.)

2. Show me your friends and I’ll show you your future:

At MKTG, we have always taken great pride in the company we keep, that is, the clients we are lucky enough to work with. As I wandered the Awards Hall in the Palais that displays all short list nominees and the eventual winners, I was excited to see many of our legacy clients up for the coveted Cannes Lions Awards. Proctor & Gamble brands Gillette and Tide walked away with Gold, as did Gatorade and Skittles; and Nike won awards for their Unlimited Stadium and their Unlimited Greatness campaign. These awards are true testaments to the innovative and creative brands we are fortunate enough to work with.

3. Creativity knows no borders:

Walking Le Croisette during the Cannes Lions Festival quickly turns into a life-size version of the guessing game – “What accent is that? What language do you think they’re speaking? I wonder what country they’re representing!”

I consider myself to be a well-traveled and cultured individual, lucky enough to have studied and vacationed abroad for years, but to be immersed in such cultural diversity from a professional perspective was something quite new. I found myself having conversations with everyone I met about their political climate, trending topics or brands, and cultural norms that affect the way people consume or create media. Their answers were as varied as their accents.

At times I was actually uncomfortable to say that I was from the United States, a country with a leader preaching nationalization and religiously bigoted rhetoric. But found solace in the fact that I, as a representative of that same country, was letting them know that not of all us share those ideals.

Let’s be honest, globalization is winning and will continue to lead the way into a greater tomorrow. And as brands begin to capitalize on that intercontinental growth, we as agencies must be ready and able to provide strategies and solutions for a connected world.

I can proudly say that the congregation of Dentsu Aegis employees that were sent to Cannes as part of the Route 500 program, was an accurate representation of the global atmosphere of the entire festival. Employees from Mumbai to Shanghai connected with colleagues from Toronto to Tel Aviv, forging relationships and fostering conversation about the future of the global industry. I am so thankful to be a part of such a progressive organization.

Above all, I was impressed by the cognizant efforts of Cannes Lions to make the festival diverse and inclusive. Instead of simply including sessions about the benefits of a varied workplace or why we should market to women, they practiced what they preached by having equal representation on juries and showcasing speakers of all races, religions and gender. I feel extremely honored to have taken part in such an important week in media/marketing and I’m already planning my return – because there’s no way I’m missing out next year!

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

July 5th, 2017 at 1:50 pm

Liberty Stands With You

 

June was Pride Month, and MKTG has been leading client Liberty Mutual in their sponsorship and support of the LGBTQ community. As part of a year-long platform based on the strategy of Liberty Mutual’s core brand positioning of “Liberty Stands With You”, MKTG secured a partnership with LGBTQ support organization GLAAD to kick-off the brand’s messaging platform at their annual Media Awards in NY & LA in April and May respectively. In June, Liberty Mutual continued to stand with the LGBTQ community through on-site activations and employee participation at Pride Parade events in key consumer markets of Boston, Chicago and New York. Check out a few photos and gifs below!

 

Share Button

Written by Paige McConney
Paige McConney

July 5th, 2017 at 12:26 pm

The Batalla Viewing Party

Soccer United Marketing (SUM), the marketing arm of Major League Soccer (MLS) enlisted MKTG and Gravity*, to support our effort to, for the first time ever, stage an exclusive event called “The Batalla Viewing Party” in downtown LA for a World Cup qualifying game between rivals Mexico and USA.   

“The Batalla” (The Battle), harnessed the anticipation and historical implications of the match between the two national teams, and presented an opportunity for Mexico’s loyal fans to come together as a community to cheer on their team with fellow El Tri (Mexican National Team name) fans.

The goal of the event was to engage millennial fans of the Mexican National Team on a deeper level through an unexpected, culturally rich, social and live experience.  The creative approach to the Batalla utilized a stylized and modern treatment that tipped its hat to the popular Mexican card game called La Lotería that is very popular among the Mexican National team fan base.

MKTG transformed an empty 25,000 square foot loft and parking lot space in the LA Arts District into a culturally-relevant, trendy, cool, urban environment designed specifically to immerse modern day soccer fans in the experience of their love and deep passion for soccer.

The celebration took place all day, culminating in the showdown between the two national teams on giant 16-foot screens around the space. Throughout the day, fans enjoyed live entertainment from some of their favorite DJs including DJ Eddie One from LA’s 96.3FM, and band Jungle Fire.  Sponsored activities included custom cocktails from sponsor El Jimador, a live interactive social media wall, as well as life-sized cutouts of MNT players for fan photos were presented by Wells Fargo and LA Football Club (the local MLS team) was on site distributing swag.  LAFC’s very spirited Supporter’s Band surprised the guests and got them on their feet dancing and cheering on El Tri wildly!

All creative and event elements including custom posters (wild posted around Los Angeles), signage, apparel, giveaways as well as a robust digital campaign were handled by MKTG and Gravity.

See below for photos from the activation! 

*Gravity is a recent acquisition by Dentsu Aegis Network and the leading multicultural marketing in our space.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

June 30th, 2017 at 12:24 pm

MKTG Beat: Album-Release Cycles Adapt to Streaming, Social Media

Domino Records devises bespoke campaigns on social media for its roster of artists including Hot Chip

 

A combination of streaming and social is disrupting the album release cycle and dramatically altering the way music comes to market. In the second part of Marketing Week’s focus on music marketing we look at the pioneering ways artists and labels are meeting consumers’ always-on demands.

To state the obvious, social media and streaming platforms have permanently altered the way we listen to music – but it finally seems like artist marketing is catching up. 

Many musicians (OneRepublic, Frank Ocean, John Mayer, and Drake to name a few) have abandoned the typical album release and press cycle to take matters into their own hands, signing exclusive streaming deals, teasing new music on Snapchat, and even skipping the album format entirely. The industry has been slow to accept streaming’s impending dominance, but stands to profit the most from it. Why? Data. Streaming provides intricate details about how and who interacts with an artist’s music – which is the most powerful marketing tool of all. Brands also stand to reap huge rewards from the upheaval of the industry: Heineken and Victoria’s Secret have both seen success in teaming up with musicians for digital single releases, opening up a new way for brands to cash in on the new streaming era.

Learn more here on Marketing Week.

 

 

Share Button

MKTG Beat: Internet Tweets Rihanna and Lupita Nyong’o Movie Into Reality

Rihanna and Lupita N’yongo attend a Miu Miu show in Paris in March 2014. Some pictures are worth a thousand words. This one, it turns out, was worth a movie deal. Pascal Le Segretain/Getty Images

The internet has given fans the platform to communicate and connect with each other like never before, and now it has once again changed the game by giving fans the opportunity to will a film project into existence. 

In 2014, a Tumblr post of Rihanna and Lupita Nyong’o sitting next to each other at a Miu Miu fashion show went viral. Two years later the post reappeared, sweeping the internet once again – this time, however, on Twitter with the idea of a buddy movie starring Rihanna as a con artist scamming men, supported by her best friend and tech whiz, “played” by N’yongo. N’yongo tweeted out that she was game, starting a domino effect. Rihanna agreed to join her, and now thanks to additional twitter suggestions from fans, Ava DuVernay will direct the Issa Rae-written film, which is set to be distributed on Netflix. A timeline has not been released, but Entertainment Weekly announced the project was solidified at Cannes, and Rae’s representatives confirmed the story. 

Learn more about this super collab via this great NPR story…

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

June 15th, 2017 at 11:29 am

Vince Gangi and Skate for Steven

When we heard that MKTGer Vince Gangi had pulled together a fundraiser for a local teen recently diagnosed with cancer, we needed to know more. Vince gave us the details about his Skate for Steven event last month and all of the awesome partners who helped him make the day a success.

Steven is my neighbor and always comes over to play with my boys. You would often see him skating in the streets with his brother. He’s the sweetest boy you’ll ever meet, polite, caring, respectful, the whole nine! Actually, the first thing he did after surgery was thank the doctors for making him better.  What 13-year-old does that?

When I heard the news that he had a brain tumor my heart dropped. My father passed away from cancer and that was hard to see, but seeing an innocent child go through this is unbearable. Right away I knew I had to do something for him and his family. I got the impression that his family were just getting by and trying to make ends meet so I wanted to raise money for them. I also wanted to do something that would be fun for kids and also have all his friends involved. My wheels were turning and I quickly came up with the idea of roller skating… the name “Skate for Steven” was created.

Coming from a large Italian family, we were always hosting parties, but this was my first public fundraiser event. Once I had the venue set I started advertising heavily on social media, on local sites and with home-made flyers. Then I started thinking about how to raise additional funds. I ordered “Skate for Steven” bracelets that were sold at the school Steven attended, a local pastry shop donated all the desserts for our bake sale and MKTG donated candy for our candy sale as well as signage items for our raffle. A variety of local businesses also donated gift certificates for our raffle and plenty of food and beverages for the guests. On the day of the event, dozens of family and friends came out to show their support. Even the Greenwich Press heard the news and came to cover the story for their paper. The event was definitely a success!

Read more about the Skate for Steven event at The Greenwich Free Press.

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

June 8th, 2017 at 10:09 am

Why In The Future All Advertising Will Be Experienced

“Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen,” writes the MD of MKTG

Technophiles the world over are looking forward to a day when all forms of content are freed from its present confinement within the four edges of a screen; to be fully multi-sensory, 360-immersive, and at some point beyond the far off horizon, indistinguishable from the real world. The message will not be contained by the medium.

How far are we from such a horizon, and are we sprinting or strolling there are questions that a lot of clever people in white lab coats are posing.

VR may take us a few tantalising strides closer. Some will groan heavily at yet another mention of this particular tech, but if we move our focus away from the headsets and instead look at how the content can be deployed and enjoyed, then interesting signposts emerge.

Earlier this year I was at the launch of the Allianz-sponsored Drone Racing League. A world championship heat will be taking place in the capital as part of London Tech Week this June. Sky were also present to announce their ownership of the broadcast rights. They intend to show the proceedings from an entirely different perspective; those with a heavy dispensation towards all things geek will already know that drone racers pilot their craft through goggles linked to a Go-Pro camera mounted on the drone. This means that home viewers with a Sky package and VR headsets can get closer into the action in an immersive sense – a pilot’s eye view.

Read the rest of the article here

Article written by Michael Brown, Managing Director, MKTG

Share Button

A Day In The Life : Drew Ocon

 

For this month’s edition of MKTG’s A Day in the Life, I had the pleasure of getting to know MKTG San Francisco’s Drew Ocon. You can call him Ocon, pronounced OH-conn. He works primarily on our B2B business for clients including Facebook, Shopify and Stripe. He’s a two-time MKTGer, having first worked for the company for about a year nearly six years ago. He then took a bit of a break and re-joined the family 18 months ago.

While he’s best known for his handlebar mustache, there is so much more to know about him. So much so, that it wasn’t until the end of our 40-minute conversation to learn that he started and sold a company that, at one time, was the 7th highest-funded Kickstarter campaign, AND was featured on Shark Tank! Hope you enjoy this interview as much as I had conducting it.

-Your friendly reporter, MK

What time do you wake up on a typically workday?

So, unfortunately, I can’t separate my weekend and weekday wake-up time. I’m not a big “sleeper inner.” So, no matter whether my alarm goes off or not, even on a weekend when I’m just doing my own thing, I always happen to wake up at 6:18. It’s kind of a random thing, but it’s when my alarm is set on the weekdays, and my body just continues to wake up at that time.

 

Oof! I can totally relate except my time is even a little earlier, which is rough. But I get that.

Yeah and I’m not somebody who hits the snooze-button, so if I ever wake up any earlier I just figure I’m ahead of schedule.

 

That’s a great way to look it! So, after 6:18, what do you do next? Do you have a morning ritual?

Not really. I just jump out of bed and I’m like “Okay, I have to start the day so I’m not going to hit the snooze button.” Then I just go directly to the shower to wake myself up. Majority of the time I am a cold shower taker so I can just jump into the day.

 

Now, that’s one way to jump-start the day! So what would you say you couldn’t get your day started without?

Well, see I have a very unique look. What I’m known for look-wise is my mustache. It’s something I’ve had for years and years. So it takes me a long time do my hair, like my face hair. Ya know, I have to get all groomed. I have it down to a science where it takes me like seven minutes to get ready. But it’s something I can’t do without whether I’m camping or on an airplane or just getting to the office.

 

I mean, that’s kind of a commitment! How long have you had this mustache?

The last day that I shaved was my wedding day, so it has been almost five years. And nearly every day I ask my wife “is it okay to have this?” because she has to look at me more than I do. And I think as long as she says it’s cool to have, I’m going to keep it. I feel like this is who I’m supposed to be as an adult.

 

Yes! I think that’s something cool to realize and, you know, ‘own’.

Exactly. It at least brings a smile to people’s faces. And I don’t know if they like it, but they like looking at it. So that’s good.

[Laughs] Now this interview will only be about me and my mustache.

 

Oh don’t even worry. I can totally relate. For me, my height usually is what hi-jacks the conversation. But at least people don’t forget who you are!

So let’s move along. What’s your commute to the office like?

I’m usually one of the first people here at the office. I get in at like 7:45, but my form of transportation depends on the weather; here in San Francisco you never know what the weather will be. So if it’s chilly out or I want to catch up on podcasts I take the bus. It’s super easy – about

First person view of Ocon’s ride to work

20 minutes to get downtown and then a 30-minute walk to the office. So I get a good amount of time listening to podcasts. But majority of the time I am a bike rider. I try to ride my bike to the office on a daily basis. But even if I take the bus in, I have an office bike here, so I am on my bike at least once a day.

 

Cool. We just learned the Westport office has office bikes and office razor scooters. We’re pretty jealous in Chicago.

Yeah, I feel like in San Francisco we should incorporate that into our daily life. It’s just so easy and the city is perfect for it. Plus, we don’t have so many food options by the office, so you’re kind of stuck with whatever is in walking distance and that just opens up the possibilities.

 

So I know you said you like to listen to podcasts. When you’re in the office, do you wear headphones at your desk?

I am not really a headphones user when I’m in the office. I sit smack-dab in the middle of the office in the front row. So I actually like to hear all the conversations and be a part of the conversations all day. Unless I have some major stuff to do, then I’ll zone out and go into headphone mode.

 

But yeah, that’s good, because then when you have your headphones on people know you’re ‘in the zone’ and don’t want to talk about “The Voice” finale or whatever the talk of the day is.

Yeah, and that’s really a big reason why I get in to the office so early. I’m in by 7:30, and most people get in about 9:30. And I feel like I get the majority of my work done in that two-hour span of time.

 

This is so funny, Drew, because I’m pretty sure if we worked in the same office we’d be buds. It’s very rare that I’m at the office after 7:30. We run on the same routine!

So which podcasts are your favorites?

I’m an award-winning listener to Pardon My Take. It’s a sports podcast by BarStool Sports and I listen to that pretty frequently. There’s a lot of design podcasts that are based here in San Francisco, like 99% Invisible, which is a great one about day-to-day life and the little design aspects that you walk by every day without realizing it’s functionality, and they talk about different parts of the country too even though it’s based here [in San Francisco]. I listen to NPR Politics, especially ever since the election season last year. It’s one of the main reasons I couldn’t ride my bike because I had to listen to the news every morning. And now it’s just a part of my every day life. I also haven’t been able to stop listening to NPR’s Houston Public Radio – “Classical Classroom,” especially episodes 4, 145, and 153.

 

So after your early start, and your day chatting with your colleagues, as the workday starts coming to a close, is there a specific after-work activity that completes your week? Or makes for a really good day?

Well, the nice thing is that we are a really social office. And we have that open office layout, but you still kind of sit with a group of people in your little open space. And it’s nice because we have a small beer fridge in my little “cell block” as we call it. So whether it’s celebratory or drowning our sorrows we try to do a cheers at the end of the day at least between a few of us. So that’s really nice. Especially because we’re busting our asses most of the time, and there’s not a lot of us that leaves right at 5:00, so that’s when it turns to a more social space. That’s something that happens at least once or twice a week.

And here in San Francisco, it’s very bike friendly, and there are a lot of more outdoorsy aspects to living here. So, one of my favorite things in the summer is to jump on my bike and make it up across the Golden Gate bridge in an hour or so to a campsite. I’ll be there for a couple hours see the sunset, pitch a tent, and then ride back in the morning. I do that at least every other week during the summer. It’s super easy.

 

Woah! That’s super cool. Do you do that solo, or is there a group from the office who goes?

I think this year I’m going to really try to push for a group of people to do it. Typically it’s just my wife and myself. There are some amazing views, and it’s like you’re totally disconnected from city life, but at the same time you’re just over the hill and you can get to work in the morning.

 

That is so cool. I didn’t even know that’s a thing!

Yeah, haha. It’s like a little getaway, especially because it doesn’t really get dark until 8 or 9 o’clock. So if you get somewhere by like 5 or 6 you still have plenty of time to drink wine and watch the sunset. It’s pretty awesome.

I’d sleep outside for that view, too.

 

Wow, that’s amazing. That’s why California is so awesome.

Yeah, that and then at the end of the day, I’ll go play softball a few nights a week. I’m not someone who goes to the gym to exercise, so I’m on a lot of athletic teams. Not that it’s a sport, but I am in a pinball league too.

 

Haha, yes, but it’s still good to have things on the schedule that hold you accountable to a life! This is a question that I keep asking because I’m always so curious. But do you have a current obsession right now? Or, like, something you can’t stop talking about?

Hmmm.

[He thinks, and I provide my own example. I’m currently obsessed with Selena Gomez]

I’m really trying to learn new skills. So right now I’m doing a lot of sewing. Like reupholstering things. So at my house I have a little workshop, and I’ve been doing that and I’ve been doing a lot of woodworking. Does that count?

 

Oh, making stuff? Totally! I also recently took up sewing. Was ‘taking on new skills’ your New Year’s Resolution?

Something I’m always trying to do, rather than a New Year’s Resolution, is to challenge myself to do something new. Sometimes it’s taking something out of my diet like “I’m never going to drink soda ever again…starting today.” I just up and decided to do that

And it happens sometimes that I there are projects to do in my personal life where I’m like “I know I could do this,” so I know I need to learn how to do it, and it just takes me a lot longer than if I just paid someone to go do it but now I have the skill to do it on my own.

I feel like a lot of people here at the San Francisco office are very entrepreneurial. So it’s kind of cool because we’re always talking about “what’s inspired us this week” or “what is the next project that we could make”. I could talk about this forever because the time I left MKTG, I was really well known for having projects funded on kick-starter and a company featured on Shark Tank. So –

 

WAIT WOAH!

But I know that’s not “day-to-day” life

 

Wait. I want to know all about this. Because I was going to ask next: Is there anything else about your life that’s interesting that you’d want to share? And if I asked that and you didn’t’ talk about Shark Tank that would be super lame. Let’s hear it!

Ok. So after I left MKTG about six years ago I was at this point in my life where I was like “okay, what do I want to do next? Do I want to go back to school and get my MBA or do I want to get some more real world experience?” I was working with some of my buddies from high school that were in school getting their MBAs and one of them was down at Stanford getting his Doctorate in electrical engineering. We had to make a business plan for my buddy who was getting his MBA. So we were working together and found a product that didn’t have any patents around it, and it was potentially something that we could start. So we began re-designing the bicycle light. We started a company, put it on Kickstarter back in 2010, and raised $300,000 there. Through out the years we probably did four other campaigns and raised over a million dollars worth of crowd funding. It was a crazy four years.

Yes, that’s a headline about their product on CNN.

So we did really well. We were really well known. At the time we were the 7th highest grossing project on Kickstarter. It was cool. It was so inspiring. I knew it was exactly what I wanted to do. We stuck with it, I quit all my jobs, focused on this and worked a couple years without pay and just lived off of savings. And one day we were like “we’re getting investment, we’re pitching to all these investors locally,” and Shark Tank came back to us and said, “Hi, we pitched to you back in the day and you said no. Would you be willing to come on the show now?” So we made the decision to go on the show, to have only one person on the stage and go in really low on the offer to start a bidding war. It was actually an exciting episode to watch and be a part of because we thought for sure we were going to start working with Mark Cuban. But he’s the one who started calling us out right away like he didn’t like us at all.

We ended up making a deal with Robert Herjavec. We ended up selling the company, I did some traveling, and came back to MKTG. And this industry is something I’ve known and loved for so long and it was such an easy place to land because I still knew a lot of people here and they were great friends. So I couldn’t really think of a reason not to come back to a place that I really enjoyed.

 

WOW WHAT A WHIRLWIND.

I know. It’s always interesting, because yeah, I’m a producer. But I really challenge myself to explore every aspect of marketing. So it’s really nice to be a part of the conversations that are about the bigger picture because I have that experience. It’s fun because you wouldn’t think by looking at me like, “Oh! This guy is really well versed in business!”

 

Yeah, I can imagine.

 

You can follow along with Drew Ocon on social media @sfocon

If you are wondering what the name of his company from the Shark Tank story is, it’s Revolights. Read all about ’em.

If you’re wondering if Drew Ocon has any other cool side hustle projects, he does. They’re Fellbury and High Boys (website in the works).

 

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

May 30th, 2017 at 3:32 pm

Smirnoff Love Wins Launch @ Stonewall Inn

 

Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
Share Button