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MKTG Releases Latest Whitepaper: Immersive Experiences

Something big is happening. We’ve all felt the earth shifting beneath our feet as we bear witness to a rapidly-changing marketing landscape. So, how do we understand this sea change? We call it convergence. Simply put: the old industry silos segregating B2B from B2C marketing are blurring and breaking down. As these marketing arenas collide, a new framework comes into view — B2P, people-first marketing.

In the latest whitepaper from MKTG, our team digs deep into demystifying “immersion” and shares the five degrees of difficulty we’ve mapped out to help brands successfully engage their target on every level and create a direct, positive experience for all. Click HERE to read the piece and learn how MKTG approaches immersive experience design and how you can implement these steps when planning your next B2P experience.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 2:18 pm

MKTG ATL Hosts Experiential Showcase

The head nod. The aspiration of every capabilities presentation.

Problem is, nods of assent look suspiciously like the onset of an afternoon nap.

So, what’s the best way to keep people’s attention during a capabilities presentation? That was the question MKTG Atlanta set out to answer.

Being in the show-don’t-tell marketing channel, the answer was easy.

On June 21st, the MKTG Atlanta office held its first Experiential Showcase for clients, brands, and related agencies in an authentically MKTG way; by letting them experience them firsthand. They created an awesome environment full of food, drinks, music and a sampling of the innovations that they’ve recently developed that have toured the country over the last year. With an escape room, unique top tennis challenge, arcade games, AR experiences, MKTG merch and plenty of monitors and TV walls featuring MKTG content, guests left with a deeper appreciation of what MKTG can bring to the party.

Take a look at the video above or HERE and the gallery below to get a peek into the action! Thanks to everyone that came out. We hope you had as much fun as we did!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 12:49 pm

NYVC | John Skipper Q&A Co-Hosted by MKTG at The Players Tribune

John Skipper and John Kosner

On Tuesday, June 12th, NYVC Sports hosted an event with MKTG and our friends at The Players Tribune featuring an enlightening, honest conversation with one of the most powerful executives in the sports business, John Skipper.

Skipper, former head of ESPN, recently joined Perform Group as Executive Chairman. Perform Group is the digital leader in global sports media and one of the fastest growing sports media companies in the world. With almost 3,000 employees in over 30 countries, its businesses touch every aspect of the way fans engage with sports. Perform Group also streams sports to fans directly through DAZN (a MKTG and Dentsu Aegis Network client), its unique live and on-demand service that while hugely popular around the globe, launches in the US later this year.

Over 300 attendees representing agencies, teams, leagues, unions, media outlets and banks/VCs spent the first hour of the gathering networking over cocktails and canapes provided by MKTG as the sun set over the Hudson River. At 7pm, it was show time, and Skipper took to the director’s chair for a candid Q&A with former ESPN employee and digital media pioneer John Kosner (@jkosner). The lively discussion that was off-the-record lasted for nearly an hour and the audience had the opportunity to ask candid questions. We were all bowled over by Skipper’s vision and conviction about the future of the sports business, especially distribution and rights.

While we cannot divulge details, trust us when we say the future of Perform and DAZN are VERY bright. Skipper is one of the most eloquent, passionate and just downright awesome southern gentlemen in the SportsBiz and we are excited to work with the team moving forward here in the US and around the globe. Until the next NYVC event, enjoy the summer!

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 12:32 pm

Hashtag Sports 2018: Takeaways

Yesterday at the Times Center in Midtown Manhattan, The Annual Hashtag Sports wrapped up after three days of inspirational and actionable sessions featuring over 200 world-class visionaries from sports, entertainment and technology.

MKTG was there in full effect to not only support multiple clients who appeared on stage over the three day period, but also to act as sponges and bring back what we learned to our teams.

We sat down with two of the MKTG employees in attendance to get their thoughts. Take a look:


Gavin Blawie – SVP, Digital

 

What was your main takeaway from this years Hashtag Sports Conference?

When it comes to driving conversation and relevance across audiences at scale, there is nothing like live sport.  Sixteen of the top 20 moments last year on Twitter were live sporting events, and as broadcast viewership falls year over year, it was a gold rush of brands, leagues, teams, players, agencies, consultancies, agents and hybrids all talking the same disruption, and all looking to capitalize on the Sports X Social revolution now fully in progress.

What was your favorite session and why?

I loved How Innovation & Tech are Transforming Fan Experience – heard from experts in their fields talking about how best to personalize the fan experience, now that we can use data to better understand fan motivations, and needs, not just usage/”I bought a ticket” but now fans self identify through social and form virtual, passionate communities – “I’m not just a Rangers fan, I’m in section 125 tonight, here’s the view from my seat”

Over the course of your career,  you have attended many conferences. How does Hashtag compare and how does it differ?

Hashtag did a very good job of bringing diverse voices from all the major leagues, clients and agencies, and the ability to hear so many diverse voices saying the same things – the future is personal, content needs to be shared, superfans are key to engagement, nothing drives UGC like live – this is a very exciting time for an agency like MKTG to be navigating the change.  It’s an opportunity for all of us as an agency partner to flagship brands navigating these changing times to orient ourselves around content creation and thought leadership as much as experiential, sponsorship and H&E, and work to get our own progressive clients empaneled in panels where they reflect on principles and programs we developed together but can’t always publish.  Now, it’s less a PR and new business effort, which we always have done, but more a table stakes of consideration in a world more transformed by digital by the day.

Quinn Hurley – Summer Trainee, MKTG Global Team

 

What was your main takeaway from this year’s Hashtag Sports Conference?

One of the main takeaways I had from this year’s Hashtag Sports Conference was the focus on Generation Z. Within all the sessions I attended there was a continuous discussion of how to target Gen. Z, promoting innovative ways of marketing to them through advertisements, new channels, and app sports sections. The consistent idea from the conference was the lack of comprehension of this technological generation. I thought this focus was an interesting and difficult topic but will encourage necessary change in sports media/marketing strategies.

What was your favorite session and why?

My favorite session was called “The Value of Premium, Original Content: How to Create and Monetize New Digital Formats”, showing the mutualistic partnership between the NFL network and Snap Inc. It presented the history and results of the partnership, the background of the NFL discover page on Snapchat, the consistent NFL helmet edit features, and the strategy of the NFL Snapchat platform. They also added the results of their partnership, such as that in the 2018 Super Bowl, Snapchat became the most used app during the game for the first time in history. This session showed the ideal relationship between media and sports, emphasizing that even a traditional company like NFL can partner with new media companies like Snap Inc.

Hashtag is running a promotion for 2019 already! If you buy your ticket between now it’s only $395. Visit THIS page to register! See you there next year!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 11:36 am

Event Marketing Summit 2018 Takeaways

 

The 2018 Experiential Marketing Summit (EMS) took place at the San Francisco Marriott Marquis from May 14-16, providing a unique opportunity – especially for our West Coast MKTG’ers – to attend and learn in their own “backyard”.  It was also a great time to network and reconnect with industry friends, colleagues, and current and potential clients and vendor partners.

Joined by over 1,500 marketers from 32 countries around the world, emerging trends were predicted and dissected, and best practice case studies shared (including participation by some existing MKTG clients such as Amazon, Facebook, and Toyota).  While the buzz from past years focused on the Internet of Things and big data, STRATEGY emerged as the top common theme amongst all of this year’s panels and sessions.

Below we share a summary of the top experiential trends to watch out for in 2018 and beyond.

Macro trends:

-Mixed reality: Use of geo location + _________ [fill in the blank]

-Personalized everything!

-Shoppable everything with same day fulfillment

-Social by design: you must amplify for the brand

-Data drives strategy

Micro trends with some great experiential examples:

-User triggered content and experiences. Examples: Beck’speriment and Beck’s Conductive ink posters.

-The resurgence of cause marketing for all (not just millennials). State Farm and The Marketing Arm not only won the 2018 Best Cause/Community Program at this year’s Ex Awards, but also took home the prize for Grand Ex Award with their Neighborhood of Good campaign. CSR focused initiatives are a win-win!

-Earned experiences: Quid pro quo: Data collection,  social sharing, any behavioral action needed to participate in the experience. Kit Kat staring contest.

-Tradable experiences: Crowdsourcing with a twist. Examples include donating your breakfast in exchange for early admission to general session and this 2017 Ex award winner Take 5 Swap Exchange

-Windows and vending. Tribeca Film Festival ReActor 

-Adaptable engagements. Uber and Visa Ride and Dine mobile tour and KLM care tags

-The maker movement: Letting people create things. Netflix Make It Socks More projects here!

-Surface design: Heineken

-Festivalization: Peer-to-peer dialogs, less content and more networking.

-Hi production, short run of show: WestJet Vegas Surprise. It takes a village!

-Super buzzers: Exclusive tiny events. Taco Bell test kitchen w/ OpenTable.

-BtoB to C: Less content, more choice. Excursions. More peer-to-peer interaction. Keynotes at 8 p.m. not 8 a.m.

 

And that’s a wrap. EMS 2019 will be held in Las Vegas from May 14-16 at Caesars Palace.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 5th, 2018 at 3:58 pm

Five questions with…Michelle Fung

Q: What do you do at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy) 

A: I’m on the People Ops team for the West Coast and there’s not much of a typical day/week! Some days I’m working with a Graphic Designer to create assets for a social event; or I’m working with the strategists on event strategy for our adopted non-profit org; or recruiting alongside of Patrick (my manager) and Sha’Ron; or talking L&D with Jenn; or coordinating baby goats visits or an office Easter egg hunt with our People Ops Trainee, Lisa (yes, we did that for real in SF!) We’re doing all the things to try and build a special culture at MKTG SF.

 

Q: Who inspires you personally and professionally and why? 

A: I think my mom instilled the value of working hard in me. She is the most resilient person I know, and that makes me feel like I need the be the same for her.

 

 

Q: What excites you about your work?

A: When I see a problem, I get paired with an opportunity to design a solution and “fix” it. This can be the small, petty stuff like “we’ve got dishes in the sink” to the bigger, cool things like “how do we set a New Hire up for success” and “how do we start building a community within the DAN network?”

Q: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.) 

A: Watching: The Magicians, 13 Reasons Why, Terrace House, How to Get Away with Murder, Grey’s Anatomy, Arrested Development, the list goes on…; Listening (Podcasts): Oprah’s Super Soul Conversations, Hidden Brain, Criminal; Reading (Books): Designing Your Life by Dave Evans and Bill Burnett, The Rules Do Not Apply by Ariel Levy, The Sun and Her Flowers by Rupi Kaur + a small stack of half-finished ones.

 

Q: Do you have a morning routine? If so, what is it? 

A: I can be somewhat of a routine person, and mornings are important (because I’m not a morning person): I get out of bed around 7am, take my puppers out, feed him, do my business, have a glass of warm water with apple cider vinegar, and then I’m on my way for my commute with music or a podcast episode. Lastly, breakfast in the office- usually oatmeal or smoothie.

Q: BONUS QUESTION: Anything else you want to share? Do you have a special talent?Passion? Hobby? 

A: Passion/ hobby…trying to pet every dog I see!

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 4th, 2018 at 2:49 pm

Red Nose Day @MKTG

Red Nose Day, a fundraising campaign run by the non-profit organization Comic Relief Inc. that brings people together to have fun, raise money and change the lives of kids who need our help the most, launched in the US in 2015, and in the UK in 1988. The campaign is dedicated to ending child poverty, both in the US and in some of the poorest communities in the world. The money raised by Red Nose Day in the US has benefited programs for children and young people in all 50 states and in 34 countries internationally. Globally, Red Nose Day has raised over $1 billion since its launch in the UK.

In support of Red Nose Day, MKTG offices across the US distributed red noses and hosted fundraising events. Take a look at some of the fun had about MKTGers below!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2018 at 1:45 pm

NFL DRAFT PROSPECTS PRIMPED FOR THEIR BIG DAY AT THE P&G STYLE LOUNGE

At the NFL Draft last month in Dallas, MKTG produced and managed the uber-popular P&G Style Lounge, where Draft prospects and their families were able to come and get VIP treatment in preparation for the Red Carpet and the stage at AT&T Stadium. Beyond concepting and producing the entire lounge, MKTG also was responsible for securing the players and influencers to come through including Minkah Fitzpatrick (Head & Shoulders), Derrius Guice (Head & Shoulders), Josh Rosen (Old Spice), Bradley Chubb (Old Spice), Derwin James (Old Spice), Connor Williams (Gillette), and Roquan Smith (Gillette).

Check out the video featuring our partner Whistle Sports and their host Brittney Elena chatting it up with the prospects over on Facebook here!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 31st, 2018 at 1:17 pm

NFL COACHES AND PLAYERS SURPRISE MOMS ON MOTHERS DAY!

Tide and Jon Gruden Spoiled This Amazing Mom Rotten on Mother’s Day!

This Mother’s Day, MKTG in partnership with our long-standing client P&G, managed messaging & production to create digital content in a some key NFL markets – Chicago, Indianapolis, Oakland and Pittsburgh – where players and coaches surprised some hard-working Moms in the area with gifts including Tide products and team merchandise. As an added bonus, the players and coaches took over laundry duty so these amazing moms could kick back and relax a bit, something all Moms deserve!

Check out some highlights from the Oakland Raiders and Head Coach Jon Gruden over on Twitter HERE or below!

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Written by Stephanie Rudnick
Stephanie Rudnick

May 31st, 2018 at 1:07 pm

MKTG Westport Supports St. Baldricks

A small group out of the Westport MKTG office have been supporting the St. Baldricks children’s cancer charity for the last 7 years, pledging to shave their heads in return for charitable donations.

Childhood cancers are very different than adult cancers, but less than 4% of the National Cancer Institute’s budget is solely dedicated to childhood cancer research.  That is where St. Bladricks comes in.  The foundation funds more in childhood cancer research grants than any organization except the U.S. government. The charity raised over $39 Million in 2017 alone.

 

We are very pleased to report that the team of Tom Hendry and Iain McWhirter surpassed their fundraising target of $5K, by raising $7,541 this year, taking the total raised for the charity to over $40K since 2011.

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Written by Kelly Lewis
Kelly Lewis

May 22nd, 2018 at 4:14 pm