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TopSpin 2017

The ninth annual TopSpin table tennis tournament and fundraiser, benefitting educational nonprofits, a favorite among industry marketers and athletes, has already raised more than $300,000 in sponsorships — above 2016 to date. The highest yield was 2014, when $400,000 was raised; this year’s “stretch goal” is $500,000, said Peter Farnsworth, a founder of TopSpin and founder/CEO of business development, cause marketing and brand consultancy Foxrock Partners.

Sponsorships range from $10,000 to $50,000. EverFi, Ticketmaster, the Mets and Oak View Group are all new sponsors. Returning sponsors include industry pillars like Anheuser-Busch InBev, JPMorgan Chase, the NBA, NFL, MLS, NHL, MLBAM, AEG, Madison Square Garden, Harman, AmEx, Coke, CAA, IMG, Octagon and Wasserman.

Over the years, TopSpin has raised more than $3 million, which has benefitted 22 educational nonprofits. This year’s event is scheduled for Dec. 6 at the Metropolitan Pavilion in New York City. MKTG produces the event gratis for TopSpin, and supports sponsorship sales.

Article written by Terry Lefton, Sports Business Journal

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Written by Paige McConney
Paige McConney

October 2nd, 2017 at 10:50 am

Head of US Digital, Gavin Blawie, Speaks at Advertising Week New York

Yesterday, on the final day of a very busy Advertising Week in New York City, our very own Gavin Blawie (Head of US Digital) participated in a panel entitled, The Power of the Fan: How to Win Them (& Their Friends).  In front of a packed audience at the Liberty Theatre in Times Square, Gavin joined Nicholas Carlson (Editor in Chief at Business Insider’s popular channel: Insider), Jeff Gregor (CMO and Chief Catalyst Officer at TNT & tbs), Walker Jacobs (Chief Operating Officer at FANDOM), and Christopher Vollmer (Global Entertainment and Media Advisory Leader at PwC) in a discussion about how to engage sports fans in a true, honest way.

Gavin shared with us his three takeaways from the panel including:

“In a social era, fans are the cornerstone of every modern marketing effort, for they converse and share in communities self organized around what they care about most. 

“Whether it’s lifestyle or digital, all smart brand marketers connect and amplify on social through fans. It works because people believe people, and a fan can help convert non-fans faster and cheaper than brands can.”

“Smart marketers need to build on organic fan conversations, and complement them through the lens of making the fan experience better, richer, and more sharable”

Gavin received great feedback including this from the organizer: “Gavin, you added a ton to the conversation. I know Nicholas was really grateful!” For those of us in the audience, we can surely vouch for that! If you’d like to view the entire panel, it’s been posted here.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 2nd, 2017 at 9:27 am

#HumansOfMKTG | Julie Zdziarski Takes FIRST at Half Ironman in San Diego

MKTG Team Member Julie Zdziarski, the Colorado-based long-standing employee and Vice President at SRi, the sports and entertainment research and measurement analytics company that’s part of MKTG, competed in the Ironman Superfrog 70.3 in San Diego, California last weekend. The race consisted of a 1.2 mile swim, 56 mile bike portion, and 13.2 mile run on SAND. It is the oldest half ironman in the country, designed originally for Navy Seal training.

Julie ended up finishing in FIRST PLACE in her age group (45-49) earning a spot to compete in the 70.3 World Championships in 2018 in South Africa.  She even beat ALL of the 40-44 ladies as well. What a total rock star we have in our midst!

In regards to taking part in such a demanding sport, Julie says, “Racing like this makes me happy, and takes me completely out of my comfort zone, which is awesome – especially as we age.  I’m turning 50 next year so I definitely have to do something extra epic!”

Well, as far as we’re concerned, competing in the 70.3 World Championship in South Africa is pretty darn epic. Can we come cheer you on?

Congrats, Julie!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 1st, 2017 at 2:57 pm

3 Key Trends in NBA Jersey Patch Sponsorship

The NBA has become the first North American major professional sports league to allow ads on jerseys. During the 2017-2018 season, players in the NBA will sport corporate logos on their team uniforms. The ad space will be sold as part of a three-year pilot program where each team will have the right to sell its own ad space to sponsors. In consideration of the foregoing, MKTG has outlined the state of jersey sponsorship in the NBA, common activation strategies around the patch and potential implications for the league.

JERSEY PATCH SPONSORS STEM FROM CONSISTENT SOURCES; TECHNOLOGY BRANDS, FINANCIAL INSTITUTIONS AND LOCAL EMPLOYERS

There are clear commonalities in the roster of sponsors who have invested in the NBA jersey patch. Firstly, technology brands are leveraging their patch sponsorship to drive mass awareness for their digital initiatives such as Sharecare and the Atlanta Hawks that are teaming up to improve healthcare for Georgia. Secondly, F.I.’s like Flagstar Bank (Pistons) and Western Union (Nuggets) are mass brands that historically have greater permission to invest in signature branding assets that reach mass audiences. Finally, employers with a large presence in the region of their local NBA team (Goodyear in Cleveland, Harley Davidson in Milwaukee) have invested back into properties that can be positioned as supporting local passion points, be a source of pride for employees, and block competitors from gaining traction in an HQ market.

BRANDS OUTLINE THEIR SUPPORTING ACTIVATION PROGRAMS TO COMPLEMENT JERSEY SPONSORSHIPS

In the majority of jersey sponsorships announced to date, brands are clear in their messaging; jersey patches are part of a broader commitment to the property. Brands are showcasing videos that highlight the brand synergies, collaborative tactics and creative activation strategies for teams and sponsor. Both Sharecare and Fitbit are leveraging their partnership to tackle health and wellness through their digital platforms. Sharecare is activating around their jersey sponsorship with their Sharecare Movement in collaboration with the Atlanta Hawks. In contrast, FitBit and the Minnesota Timberwolves are exploring ways to leverage and integrate their technology to improve player’s performance, and assist fans in making healthier choices during games. Jersey patch sponsorship is isolation can be perceived as an awareness-driving media buy. By complementing the asset with an integrated activation, sponsors will resonate deeper with fans.

Read the rest of the article here

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Written by Paige McConney
Paige McConney

September 25th, 2017 at 11:33 am

Posted in #mymktg,Dentsu,Events,Marketing Advertising,MKTG,Sport and Spectacle

Tagged with , , , , , , , ,

with 2 comments – Latest by: 3 Key Trends in NBA Jersey Patch Sponsorship - Pro Event Network - Blog
[…] By Paige McConney […]
Angelo Milone
Hi Paige, I really enjoyed reading your piece. I do have a question on one of the…

MKTG Stages DAN Games

We made the Dentsu Aegis Network in FRANCE Rock ! Getting ready to ZipLine off of the MKTG France/Dentsu Aegis HQ!

We don’t know about other markets, but here in France, Dentsu has been moving really fast with many acquisitions and multiple business challenges. In support of creating connections between the 1400 employees living in France, MKTG France concepted and executed the “DAN Games” – a way to bring people together to stimulate the spirit of community and give DAN France the energy boost to act as one!

CEO of Dentsu Aegis France is jumping from the agency building. Wow! #Aegis #PDG #thierryjadot

A post shared by Anastasia Af (@lypof) on

The DAN Games were a fun, high-energy and crazy phygital sport challenge: to reach our global headquarter in Japan…step-by-step! To do so, we provided our 1400 employees with a connected wristband (partnering with Nokia/Withings) and set up an online social platform to count every step made by participating DAN staff. Each brand was then able to compete against other by walking as many steps as possible every week, during the seven week challenge. Every monday, the winning brand received a special gift to enhance life at work during a super fun/healthy breakfast.
To stimulate the DAN community during the competition, we set up a dedicated Facebook page and organised four huge events to really bring people together and celebrate:a
– a zip line (see above)
– a tight rope across the DAN building
– a giant laser game and all-staff afterwork music party
In the end, we rewarded everyone (we all collectively walked the distance from Paris to Tokyo 14 times) with a new space/café open to all employees during the day for working and at night for agency parties! Free foods and other treats will also be available. The space is under construction and should open in the coming months.
The DAN Games was entirely designed and implemented by MKTG teams (more specifically by our corporate sport teams -named WUKA- who deliver similar animations to several clients in France). Our scope of work included :
– Creative concept
– Partnership with Nokia/Withings to provide all employees with a connected wristband + launch a platform
– 8 events / breakfast
– 3 big events
– Social media management
– project management and internal coordination with all staff, agencies etc.
To learn more contact Julien (JULIEN.GROLLEMUND@mktg.com)
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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2017 at 1:13 pm

MKTG Atlanta “Storytellers” Series

Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing AT MKTG Atlanta

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Last  Thursday, MKTG Atlanta hosted the latest iteration of their “Storytellers” series, this time featuring our clients Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing.

“Storytellers” is an up-close-and-personal Q&A session hosted with clients, partners and other influencers in the Atlanta office and a huge success we hope to roll out at other offices.

Mallika and Alma began with a tour of the Atlanta office, including our highly impressive fully-stocked and organized 40,000 square foot warehouse followed by a cocktail hour, and, finally, the “Storytellers” hour-long Q&A covering their respective career paths, what they believe makes a great leader, and their person goals and aspirations. They were both so inspiring and impressive.

They also  shared the case study on the hugely successful Batalla Viewing Party concepted and produced by MKTG in collaboration with MLS/SUM to celebrate the highly-anticipated US vs Mexico National Team game in Los Angeles. You can also learn more about the program HERE as it was featured on the Dentsu Aegis UNBOXED series this month.

With over 70% of the Atlanta office attending, it was a wildly successful addition to the series. Stay tuned for the next one!

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 20th, 2017 at 9:56 am

MKTGNYC: Women In Leadership Workshop

Eva McCarthy, Christina Bueno, Jessalin Lam, Phoebe Kurtzman, Sha’Ron Martin, Natasha Campoli Neris, Alyssa Wood, Shannon DeLade, Alyssa Billups, Kristin Laux, Alyssa Ferreri

 

 

On Thursday, September 14, as part of our Learning and Development initiative, coaches from GoldJam Creative visited the MKTG NYC office to lead a Women in Leadership Workshop. The interactive workshop was open to any women in the MKTG organization and designed to help empower women in their professional environment through confidence building and communication skills exercises, and also to discuss challenges that women in leadership face, how to overcome them and how to be a better overall leader. One highlight was when we discussed how to learn to stop saying “Sorry”! We do apologize way too much. For example, this morning,  when I was bumped in to on the subway, I apologized without even thinking about it!?

 

In any case, it was a lot of fun and very engaging and interactive. Instead of just sitting and talking, we actually got a chance to get up and move around, as well as work together to find better ways to communicate and dominate through body language and verbal communication. MKTGirls RULE!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 15th, 2017 at 1:16 pm

MKTG Singapore gets new digs

Former MKTG New York’s Cat Lyon, who now runs our Singapore office, and another former MKTG New Yorker, Jonathan Zheng, working away in front of their new mural…

If you follow DAN’s social channels, you may have noticed that the APAC office in Singapore is in the process of moving into a new space…all 750 of them. What this will do for MKTG is give us more direct access to the other DAN agencies in the region since our team in Singapore will now be amongst them all. Above is a comp of the MKTG space that, while still under construction, will scream MKTG thanks to the custom wall mural that will be painted just behind the desk of our head of APAC, former MKTG NYer Cat Lyon. To make the space our own, Cat and team commissioned a local artist, who goes by Mojoko, to create a large format work that combines Asian Pop Culture, Chindian imagery, with some Aussie references to be added shortly. Look for the finished product soon on our social channels!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 12th, 2017 at 11:22 am

MKTG New Zealand: The Representation Project

This month, MKTG team members in New Zealand threw their support in behind a new Dentsu Aegis Network diversity initiative called The Representation Project. The project is aimed at changing the future for women within our industry. Locally in NZ, less than 20% of CEO roles are occupied by women, and pay equity continues to be an issue with women earning on average 12% less than men in the same positions.

The group is made up of a network of staff across the business (including CEO Robert Harvey) who are passionate about making meaningful change. The group aims to challenge industry ‘norms’ and shape the way young women think about success, supporting them to the top.

The Representation Project launched with an inspirational guest speaker, Taryn Kljakovic, founder of local organisation ‘The Women’s Collective’ and Head of Publicity, Promotions and Creative Marketing for Sony Music. Taryn spoke openly about some of the big challenges she has had to overcome to get where she is and highlighted the importance of every little step; all big changes begin with small conversations. 

The group will now focus on developing a series of events and opportunities to further its mission. Stay tuned!

contributed by Fluer Skinner, MKTG New Zealand head

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 12th, 2017 at 11:00 am

MKTG UK Shortlisted for 18 FMBE Awards!

MKTG US has been shortlisted for 18 awards at the Field Marketing and Brand Experience Awards, including Agency of the Year.

The shortlist spans over 10 campaigns, including Norwegian, Buzzbike, Toyota and Fitness First, and includes categories ranging from Operational Success of the Year, to Creative Campaign of the Year.

The awards will take place on the 19th October, and the full shortlist can be viewed here.

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Written by Stephanie Rudnick
Stephanie Rudnick

September 8th, 2017 at 10:45 am