Archive for the ‘10k’ tag

NIKE UK 10K #weownthenight

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Ready, Set, OWN IT!

Ready, Set, OWN IT!

On May 18th, Nike and MKTG INC came together to host the women, and a few men, of London in a night time 10K run.  The scene was set in East London’s Victoria Park and by 6pm the Event Village was open and a sea of orange came pouring in.  Runners were offered a pre-race experience unlike any other.  Whether it was getting your nails done in the Elle Magazine tent, a personal Nike+ experience in the Nike tent or getting the proper warmup lead by Nike NTC Trainers, these runners were ready to OWN IT.

"Who is ready to own it?"

Who is ready to own it?

Team GB runner Perri Shakes-Drayton set the girls off and as the sun went down the course came to life.  LED screens spread words of motivation, DJ’s played that song that pushes you a bit harder and family and friends wildly cheered.  All of this pushed women to the finish line where they could then let their hair down and really “Own the Night”.  With a glass of Prosecco in one hand and glowsticks in the other, runners danced and sang the night away.  At the end of the night runners left Victoria Park saying, “NIGHT OWNED!”

"NIGHT OWNED!"

NIGHT OWNED!

Photo credit: Getty Images

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Written by Carter Parrish
Carter Parrish

June 20th, 2013 at 10:27 am