Archive for the ‘2016’ tag
MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more. So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.
The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…
Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.
Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.
Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.
Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).
Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.
After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.
–Contributed by MKTG Atlanta
MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:
Best Consumer Environment
Campaign: Gatorade Fuel Lab
Best Permanent or Pop-Up Retail Experience
Campaign: The Levi’s Lot
Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude.
–Contributed by MKTG Global Communications team
–Contributed by MKTG Global Communications team
The Wells Fargo 2016 Together Experience Mobile Tour continues into the fall with more dates across the country. The tour has already hit major Music Festivals, Sporting events, Pride Festivals and Cultural Events. Consumers are given the opportunity to experience memorable and engaging activities- from virtual reality to photo ops to activity challenges. Our goal is to strengthen the key idea that Together We’ll Go Far. A highlight of the Together Experience is a virtual reality challenge “Treasure Quest” that allows consumers to experience Wells Fargo brand history. Users enter a virtual world, transporting them to the brand’s 1860s beginnings back West. Users are greeted by the Virtual Banker at the start of their journey and then challenged to Gold Rush–era activities like gold panning while being guided by the Banker. Throughout the “Treasure Quest”, the user is directed to Wells Fargo ATMs and must complete their challenge back in time to return to modern day. This experience incorporates Wells Fargo’s current technology while providing the user with a greater understanding of the brand’s heritage. Join our Experience throughout 2016’s below dates and see how we can accomplish more, together.
National Tour Team Schedule
|09/02||09/05||Matthews Alive||Matthews, NC|
|09/17||09/18||LA County Fair||Pomona, CA|
|09/24||09/24||San Jose Earthquakes Title Night||San Jose, CA|
|10/01||10/02||Issaquah Salmon Days||Issaquah, WA|
|10/08||10/08||Texas A&M First Home Game||College Station, TX|
|10/15||10/15||Taste of Soul||Los Angeles, CA|
|11/04||11/06||Dia de los Muertos Festival||Las Vegas, NV|
Turnkey Tour Schedule
|09/09||09/10||Fiesta Mexicanas||Wenatchee, WA|
|09/16||09/16||El Grito 2016||Portland, OR|
|09/24||09/24||National Book Festival||Washington, DC|
|10/01||10/01||Battle of Piney Woods||Houston, TX|
|10/02||10/02||Fan Fest NBA||Portland, OR|
|10/05||10/06||Concord Nat’l Customer Service Week||Concord, CA|
|10/21||10/23||Carolina Balloonfest||Statesville, NC|
|10/23||10/23||Calle Orange||Orlando, FL|
|11/16||11/18||National League of Cities||Pittsburgh, PA|
|12/28||12/28||Texas Bowl Game||Houston, TX|
|12/29||12/29||Valero Alamo Bowl||San Antonio, TX|
–Contributed by MKTG Atlanta
The Olympics have been setting social media into a frenzied spin, yet your brands probably won’t be able to talk about it! Here at MKTG we have great experience in rights holder restrictions and helping brands navigate them to gain traction with creative ideas. We’ve been inundated by brands and network agencies asking us what can and can’t be done with advertising around the Olympics.
The phrase ‘Rule 40′ sends shudders down most marketers’ spines but what does it actually mean and how can you navigate your brands around these murky, hazardous waters?
In theory, Rule 40 stops the over-commercialisation of the Olympics but practically, it simply gives the IOC a way to prevent non-sponsors, athletes and your local bakery from hijacking the Olympics’ valuable brand terms and logos.
Generally speaking Rule 40 has actually been relaxed – contrary to many scare mongering reports. As of this year, the IOC now allow generic non-Olympic sponsor advertising during the period of the Games, provided it had been approved before March 2016 and is clearly part of a longer term marketing campaign (i.e. not just for the two weeks of the Games).
But what does that mean if your brand didn’t apply for these sanctions? If you’re not an official sponsor like P&G, Coca-Cola or Visa, even posting about the Olympics on social media during the official blackout period — which started last Wednesday and ends on 24th August — can be like doing the 100-yard dash down Oxford Street trying to catch the rarest of Pokemon (if you didn’t get that analogy; it’s a minefield!).
Even, words such as ‘2016’, ‘effort’ and ‘Olympian’ cannot be used by non-approved sponsors in any sort of advertising.
Here’s a guide to the restrictions against business activity during the games:
- You can’t use hashtags that include Olympics trademarks such as #TeamGB or #Rio2016.
- You cannot use any official Olympics logos.
- You cannot post any photos taken at the Olympics.
- You can’t feature Olympic athletes in your social posts.
- You can’t even wish them luck.
- Don’t post any Olympics results.
- You can’t share anything from official Olympics social media accounts. Even retweets are prohibited.
- You cannot create your own version of Olympic symbols, “whether made from your own logo, triangles, hexagons, soda bottle tops, onion rings, car tires, drink coasters, basketballs, etc.”
- Do not host an Olympic- or Paralympic-themed contest or team-building event for employees.
These are just the top line restrictions, there are further phrases and terminology that brands are restricted from using.
In summary, the IOC are trying to protect the investment of their partners and prevent competitor brands from jumping on the positive sentiment of the Olympics.
What are the penalties? Well, if you break these rules, you will first likely be sent a cease and desist letter, demanding that you remove the content. The next step would be for the local Olympic Committee taking legal action against your business. As such, the policing of this will be dependent on the strength and commitment of the local Olympic Committee – here in GB and also in USA, they are pretty hot on it, as you’d expect.
But non-sponsor brands can still participate in the Olympics conversation by creatively latching onto specific moments during the games, as Oreo did with its on-the-fly “you can still dunk in the dark” tweet during the Super Bowl blackout. This means establishing a war-room type strategy, when something uplifting or nerve-wracking happens. Other brands are using individual influencers (such as former Olympians) to help get their messages out during the Games. So, with the right message and the right brand, there will be opportunities to talk about it. Remember to also run any campaign ideas for the Olympics past your local Legal team.
Ultimately, we have to think a little bit differently – don’t think of it as, “How are we going to get around the rule?'” but more, “How are we going to work within the rule, and what’s our tone of voice?”
–Contributed by Charlie Powell, MKTG UK
As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.
On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?
Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!
–provided by MKTG Atlanta
Fountainhead MKTG took home ‘Outstanding Agency of the Year’ at the 6th PALM Sound and Light Awards, recently held in Mumbai. The ceremony- part of the highly touted PALM Expo India 2016– honors outstanding service in the field of stage, sound and light. Congrats to colleagues Neale Murray, Brian Tellis and team!
It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture.
“It’s a tremendous honor to be named one of Atlanta’s top workplace for the 2nd year in a row”, says Peter Pearce, GM of MKTG Atlanta. “Given this award is based on employee sentiment, we’re very proud that the work environment we’ve created, and the values we live everyday have delivered against our goal to be a great place to go to work!”
Thanks [again] to the Atlanta Journal Constitution for recognizing MKTG as a Top Workplace for the second year in a row. We couldn’t agree more!
Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York to coincide with the official launch of the highly-anticipated memoir Free Days with George (Penguin Random House). The book has been named one of the Top 20 Editor’s Pick for Spring Nonfiction by Amazon Free Days with George is the remarkable true story of a 140-pound homeless dog named George and his adopted human Colin, who felt like his life was crumbling around him. George teaches Colin the real meaning of happiness and hope through their connection which transcends a lot of things we know about loyalty and love.
PEDIGREE® is a sponsor of Free Days with George which is supported by a six-week, 24 city tour highlighted by retail book signings, media interviews and visits to select animal rescue shelters. As a sponsor of the tour, PEDIGREE is not only supporting the adoption cause, they are also generously donating dog food to shelters across the country, furthering the goal of donating more than 10 million bowls to dogs in need in 2016.
On Tuesday, May 3, 2016 Campbell and George will visit the Humane Society of New York located at 306 East 59th Street at 10:00 a.m. to bring awareness and assistance for all of George’s fellow rescue dogs. During the appearance George will visit with other rescue dogs in the shelter while Campbell speaks about their own journey which took George from being abandoned and homeless to becoming one of the most popular surfing dogs in California as told in Free Days with George.
On May 1st, 2016 at 1:00 pm Campbell and George will be hosting an official book signing launch event at Anderson’s Book Shop located at 96 Chatsworth Avenue in Larchmont, New York. Both Campbell and George will autograph books including one very special collectible paw print that only George can leave behind for fans.
“Free Days with George brings to life the PEDIGREE Brand ‘Feed the Good’ campaign, which is based on the simple insight that dogs and people bring out the best in each other,” said Melodie Bolin, PEDIGREE Brand Manager. “We are excited to be part of a tour that demonstrates the bond between dog and owner while also giving back to shelter animals in need. Throughout the tour we’ll donate to several of the shelter stops, helping provide these animals with the nutrition they need while contributing to finding them a loving forever home.”
The tour will continue on to New Jersey, Philadelphia, Baltimore, Pittsburgh, Detroit, Chicago, Milwaukee, Minneapolis, Denver, Salt Lake City, Los Angeles, Phoenix, Santa Fe, N.M., Tulsa, Okla., Dallas, Austin, Houston, New Orleans, Jackson, Miss., St. Louis, Nashville, Tenn., Asheville, N.C., Raleigh, N.C. and ending in Atlanta on June 10, 2016,
“George is the dog who changed my life. When I was at my worst, he was there to comfort me. He was homeless when I took him in as a ‘rescue’ but as it turns out, he’s really the one who rescued me,” remarks Campbell. Free Days with George is his story but it’s also the story of any of us who have experienced loss or heartache. It’s a book about love, hope and second chances that we all eventually need at some point in our lives.”
Information for pre-ordering Free Days with George here: http://www.penguinrandomhouse.com/books/243531/free-days-with-george-by-colin-campbell/
You can visit Colin and George at
We’re bringing back employee spotlights, and this month’s spotlight is on our very own Mary Kate Pleggenkuhle from MKTG Chicago. Check out her Q&A below to catch a glimpse into what makes Mary Kate..well…Mary Kate!
Name: Mary Kate Pleggenkuhle
Position: Project Manager
Hometown: Elk Grove Village, Illinois
How long have you been with MKTG?: 2 years
Blurb on the back of your business card: “We’ll give you 50 bucks if you can say Mary Kate’s last name 10 times fast. We have no idea what the name means, but knowing this girl it could mean anything from 1) a complex philosophical theory (she’s been keeping a journal since age 11), 2) A synonym for whistling (she’s very good at whistling), or 3) The sound of terrible table manners (drives her absolutely nuts). Either way, what a name, right?”
What are you passionate about outside of work? Outside of MKTG, my passion project is called “Obvi, We’re The Ladies.” It’s a website I started my senior year of college.
Why did you decide to start X? I was so hungry for some kind of awakening and purpose while in college. I became very interested in women’s issues and feminism, and wanted to get a better understanding of how being a woman affected my identity as a human being. The concept of the site started as an opportunity for me to document my journey to understand these things better. I was going to write about my experiences in the world as a young woman, and hopefully find some people who would connect with me on a personal level, and in turn we would learn that we weren’t alone. I wanted to talk about women’s issues in a way that wasn’t generalizing or preaching or patronizing or disparaging to others with differing opinions, I wanted to talk about the issues in a way that was personal. Quickly, as more women became interested and involved, I found the purpose I had been searching for in the site I created!
Who else is involved? – I have an amazing team working on Obvi, and we’re constantly growing. I have two of my oldest friends, a few of my college friends and a whole bunch of women that I met through social media contributing essays. It’s amazing. A small portion of our team assists with editing, social media, and other behind the scenes responsibilities, and I run the ship. Some of the Ladies are my best friends, and I’ve still never met them in person!
What are your plans to launch? On May 1, 2016 we are launching a video series that we have been working on it for what seems like forever, and finally have all of the resources we need to complete the project. It’s so exciting. The series will feature some of our Ladies as well as some friends from other Chicago women’s groups discussing feminism, womanhood, and societal beauty standards (to name a few topics). We want to provide a platform to help educate people who want to better understand some issues in a way that is palatable and entertaining. I can’t wait to share it.
What are you hoping to accomplish? – At Obvi, we believe that storytelling is activism. We share stories about things that may seem trivial to some, and things that are extremely serious, because regardless, that story matters to the Lady telling it. I hope that as time goes on, we can evolve the ways in which we share stories from written word and video to in-person programs and beyond.
To follow Mary Kate on her social channels, check out her handles below!
URL/social media handles:
Personal — @marykate_obvi (twitter/Insta)