Archive for the ‘2016’ tag

BizBash: How AT&T Brought Final Four Fans Inside the Game

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The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.

By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT

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At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game. (Credit: Team Epic)

 – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”

Read more here at BizBash.com

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Written by Stephanie Rudnick
Stephanie Rudnick

April 7th, 2016 at 12:08 pm

April 6, International Day of Sport for Development and Peace

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Today, April 6 is the International Day of Sport for Development and Peace. It was declared by the UN General Assembly back in 2014 to signify the recognition by the United Nations of the positive influence that sports can have on social and economic development, as well as the advancement of human rights.

To celebrate 6 April, Peace and Sport and MKTG invite everyone to rally around the symbol of a white card as a sign of commitment to peace efforts worldwide.

IDSPD

Read more about the significance of today, April 6th here 

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Written by Paige McConney
Paige McConney

April 6th, 2016 at 1:27 pm

Arizona Cocktail Week: Photo Recap

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We’re sad that Arizona Cocktail Week just wrapped but couldn’t be more thrilled with the amazing events that occurred during the past week. Take a look below for a photo recap of last week’s Arizona Cocktail Week!

 

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Bartenders Brunch: How did we end Arizona Cocktail Week on a high note you ask? Simple: Invite top bartenders to a rooftop brunch to enjoy cocktail pairings, learn all there is to know about World Class US, and enjoy some AZ sunshine! #donjuliotequila #tanquerayusa #ketelone #zacaparum

 

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Zacapa Rum: Freshly brewed coffee cocktails and well-deserved massage stations, were brought to guests by Zacapa Rum and Cartel. #azcw2016 #mktg #zacaparum

 

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Cocktail Carnival: Cocktail Carnival wouldn’t have been complete without a Diageo-inspired cabana takeover! #crownroyal #captainmorganusa #smirnoffus #crownroyal #GoFullCaptain #smirnoff

 

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Ketel One: There was no better way to kick off Arizona Cocktail Week 2016 than with a #ketelone Bloody Mary, served up by World Class bartender Ricky Gomez! #nola. #mktg #ketelone

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 4:09 pm

Fountainhead MKTG forays into the Kannada film industry

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Fountainhead MKTG, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the incense stick manufacturer Cycle Pure Agarbathies with Ranavikrama Pavan Wodeyar’s soon-to-release ‘Jessie’.

With this, Fountainhead MKTG’s branded entertainment arm has now forayed into the in-film placement category for the Kannada film industry.

The collaboration between Cycle Pure Agarbathies and Jessie will witness the former sharing screen space with the lead characters of the film. It will also be incorporated in the lyrics of the song “Malgudi ya ooralle”, taking in-film advertising in regional cinema to the next level.  With this tie-up, Cycle Pure Agarbathies becomes the first brand to explore in-song promotion within the Kannada film industry.

Commenting on the association Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “We are extremely delighted to be a part of Pawan Wodeyar’s Jessie. At Cycle, we have always associated with all true emotions. Jessie is a love story. The unconditional bond of love the movie portrays makes it a perfect fit for the brand. We are confident that the collaboration will help us to strike a chord with the audience and strengthen our brand in their minds.”

Pavan Wadeyar says, “We are happy to join hands with Fountainhead MKTG to facilitate this unique partnership for Jessie. Also, my heartfelt thanks to Cycle Agarbatti for coming on board. We look forward to working with Fountainhead MKTG on many more exciting projects in the future.”

See here for the original article!

Article written by BestMediaInfo Bureau | Mumbai | February 22, 2016

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Written by Paige McConney
Paige McConney

February 24th, 2016 at 10:33 am

Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by Paige McConney
Paige McConney

February 8th, 2016 at 3:51 pm

JW Marriott Los Cabos Envisions the Infinite

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JW Marriott’s newest property, in Los Cabos, Mexico, got a warm welcome last week with a launch event that took guests on a once-in-a-lifetime journey — a vision journey.

Set alongside the five-star resort’s multiple infinity pools, the grand opening celebration showcased the property’s breathtaking ocean views, among the minimal and modernist lines of award-winning architect Jim Olson’s designs. The event explored the ancient tribal traditions of Baja Sur by guiding guests through the three stages of the tribal ceremony known as the vision journey. At each stage, guests were immersed in a culinary, cultural or well-being tradition of the region.

The two-day grand opening of the property began with an oceanfront welcome cocktail reception set under the stars, featuring an unforgettable menu from acclaimed chef Thierry Blouet that included locally inspired options such as grilled octopus, specialty mezcal cocktails, and edible flowerpots evocative of local plants.

The launch event also offered guests a curated selection of daytime activities highlighting the property’s culinary, cultural and well-being offerings, from cooking demonstrations to mezcal-and-chocolate tastings to guided art tours to treatment’s at JWMLC’s own Jasha Spa.

As the sun set over the Sea of Cortez, JW Marriott Los Cabos’s Envision the Infinite gala launched with the sounding of four traditional shamanic shellhorns. Guests were then guided through the three stages of the traditional vision quest, each one set at a different part of the property and highlighting its own tribal tradition.

In shamanic tradition, the first stage of the vision journey, known as The Hunter, makes use of a power plant of sacred significance. Guests at the JW Marriott Los Cabos launch event began their journey with a lively, family-style banquet feast that highlighted the culinary specialties of the property and featured the pitaya, an indigenous fruit that was celebrated annually by the ancient tribes of Baja Sur.

In the second stage of the shamanic journey, known as The Warrior, journeyers explore their vision through an act of creativity. Guests at the JW Marriott Los Cabos gala were invited to observe as an artist, inspired by the ancient cave art of the region, explore his own vision using water as his canvas.

The final stage of the journey, known as The Sage, is achieved via a ritual known as temazcal. JWMLC guests completed their own shamanic journeys with a climactic, electronic smoke show featuring a neon temazcal dome, sand-dune light projections, custom cocktails containing regional herbs, and a performance by headlining musical act Betty Who.

Truly a one-of-a-kind experience for a truly one-of-a-kind property.

 

Written by: Mike Del Monaco & Michelle Heller

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Written by Paige McConney
Paige McConney

January 28th, 2016 at 11:59 am