Archive for the ‘2017’ tag

Why In The Future All Advertising Will Be Experienced

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“Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen,” writes the MD of MKTG

Technophiles the world over are looking forward to a day when all forms of content are freed from its present confinement within the four edges of a screen; to be fully multi-sensory, 360-immersive, and at some point beyond the far off horizon, indistinguishable from the real world. The message will not be contained by the medium.

How far are we from such a horizon, and are we sprinting or strolling there are questions that a lot of clever people in white lab coats are posing.

VR may take us a few tantalising strides closer. Some will groan heavily at yet another mention of this particular tech, but if we move our focus away from the headsets and instead look at how the content can be deployed and enjoyed, then interesting signposts emerge.

Earlier this year I was at the launch of the Allianz-sponsored Drone Racing League. A world championship heat will be taking place in the capital as part of London Tech Week this June. Sky were also present to announce their ownership of the broadcast rights. They intend to show the proceedings from an entirely different perspective; those with a heavy dispensation towards all things geek will already know that drone racers pilot their craft through goggles linked to a Go-Pro camera mounted on the drone. This means that home viewers with a Sky package and VR headsets can get closer into the action in an immersive sense – a pilot’s eye view.

Read the rest of the article here

Article written by Michael Brown, Managing Director, MKTG

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NBC Fan Fest 2017

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We hope you’re as excited as we are! It’s NBC Fan Fest time! This year MKTG designed, built, and activated the NBC Fan Fest as an adjunct to the filming of the American Ninja Warrior qualifying rounds in Cleveland, and will do so again in Denver, CO on May 23rd & 24th.

Fans can run a version of the American Ninja Warrior course, scale the Spartan cargo net wall, take photos & videos in ‘The Voice’ chair, the ‘Little Big Shots’ couch, ‘America’s Got Talent’ judges table and show off their moves in the World of Dance audition stage.  Additionally, along the way there are guest appearances from stars and participants of the shows & giveaways. Take a look at the photos of NBC Fan Fest below!

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Written by Paige McConney
Paige McConney

May 9th, 2017 at 3:39 pm

2017 NHL Centennial Fan Arena

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The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.

 The Museum Truck

The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.

There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.

The Rink

A pop-up ball hockey rink with programmed clinics and games will be open for youth players.

Stanley Cup

Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.

Clear The Ice Zamboni® VR Experience

Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.

Recycle the Game

Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!

 

Calendar

Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!

Jan 7-8: Arizona (Tempe Marketplace)

Jan 12-14: Dallas

Jan 18-19: San Jose

Jan 21-23: Anaheim

Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)

Feb 3-5: St. Louis

Feb 11-12: Nashville

Feb 24-25: Pittsburgh

Also, check out a few photo selects below!

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MKTG NAMED TO 2017 PROMO TOP SHOP LIST BY CHIEF MARKETER MAGAZINE

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MKTG has been named to the 2017 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies, selected by Chief Marketer editors.

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Excerpt from Chief Marketer:

MKTG – Since October 2015, this Top Shop on-boarded 1,000+ full-time employees in 20+ offices in 17 markets around the globe. Sports consulting agency, Team Epic, was integrated into MKTG operations to add extensive capabilities in sport consulting, sports research and analytics, entertainment and hospitality to MKTG’s existing experiential capabilities. The Gatorade Fuel Lab at SXSW—and on tour—introduced consumers to the   personalized, science-based GX system. Each participant got their own personalized GX bottle filled with a personalized formula. Now that’s performance!

 

–Contributed by MKTG Global Communications team

 

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 14th, 2016 at 11:18 am