Archive for the ‘4th of July’ tag

CLOVER AT MARIN COUNTY FAIR

without comments

FotorCreated

The Choose Clo program continues to move full speed ahead and the 4th of July weekend provided the perfect opportunity to get product in the hands of consumers at the Marin County Fair in San Rafael, California.

For five continuous days, MKTG operated a premium sampling experience as part of a long-standing sponsorship between the fair and Clover Stornetta Farms. Through seamless teamwork across all departments, we successfully transformed a blank canvas into a refined consumer experience with multiple touch points including a product sampling counter (yogurt, chocolate milk and iced coffee), a Choose Clo-themed photo booth and a kids coloring zone. Additionally, we were tasked with identifying cost-effective solutions resulting in a DIY approach to outfitting the barn while remaining contextually relevant to the environment, campaign and the holiday.

The activation was a huge hit and the client was thrilled with their brand presence on-site. We sampled 9,300 units of yogurt, 3,500 units of chocolate milk and 600 units of iced coffee. In addition, our photo booth was a popular attraction resulting in 1,300 photos taken and shared throughout the duration of the fair. That equates to approximately one photo every minute and a half.

The end of July marks our 10th straight week of activations with Clover Stornetta. We look ahead to a busy August and September where we continue to target large events while also trying new activations on corporate and college campuses.

Next time you find yourself in the dairy aisle, remember that you have a choice. Choose responsibly. Choose Clo!

-provided by MKTG San Francisco

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

July 5th, 2016 at 9:40 am