Archive for the ‘Activations’ tag

Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

Fountainhead MKTG Wins Big At EEMAX Global Conclave & Awards 2016

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fountainheadeemax

Fountainhead MKTG scooped up four accolades for their outstanding client work at the EEMAX Global Conclave & Awards 2016. Organized by the Event and Entertainment Management Association (EEMA), the ceremony was held from October 17-18 in Mumbai. The annual event, targeted India’s events and experiential industry, had experts from various parts of the world share experiences from their respective areas of focus.

Fountainhead MKTG won:

Best use of Technology for an Event or Activation (Silver): The Aditya Birla Awards for Outstanding Achievement 2015 

Best New IP – Event or Activation (Silver): Aadyam 

Best IP – Event or Activation (Bronze): Mahindra Blues Festival 2016 

Best Integrated Communication Program for an IP (Bronze): Mahindra Blues Festival 2016 

Read full coverage of the event here!

 

–Contributed by MKTG Global Communications Team

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 19th, 2016 at 12:23 pm