Archive for the ‘Advertising’ tag

15 Seconds of Fame

without comments

Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit: Viddy.com

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

Share Button

Written by Admin
Admin

June 14th, 2012 at 4:14 pm

AdWeek’s Chat with Charlie

without comments

ADWEEKCH

Photo credit: Adweek.com

Looks like the press just can’t get enough of our own Charlie Horsey. When industry rag AdWeek came by our New York headquarters a few weeks back, they stopped by the MKTG INC CEO’s office for an unscripted tete-a-tete. What’d those bigwigs talk about behind closed doors? Normally we’d have no idea, but this time the whole thing was caught on video so we know pretty much everything. Conversation topics ranged from how to define experiential marketing to how to structure a campaign to the newest tech gadget currently poised to take over the world. The AdWeek folks even got some expert advice on the best place to grab a drink in NY. (Hint: It’s very, very close to where this reporter is sitting right now. In a moment it might be even closer.) Have a look and a listen here.

Share Button

Written by Michelle Heller
Michelle Heller

March 20th, 2012 at 6:52 pm

Everybody Chromercise

without comments

Around the Studio today we are love, love, loving this Chrome video. And for this reporter it’s about all the exercise she’ll get all month. Enjoy!

Share Button

Written by Michelle Heller
Michelle Heller

May 6th, 2011 at 3:54 pm

QUENTIN TARANTINO
TRIBUTE POSTERS

without comments

killbill_1

Its pretty difficult to improve Tarantino’s poster design. Is it even possible? Okay maybe not, but these limited edition tribute posters by Ibraheem Youssef are damn close. Pure poetic graphic design.

Share Button

Written by Admin
Admin

February 11th, 2010 at 12:10 pm

Posted in Art,Design

Tagged with

Miracle Whip Categorically Refuses to Tone it Down

without comments

Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.

Share Button

Written by Admin
Admin

November 12th, 2009 at 10:16 am

Posted in Marketing Advertising

Tagged with ,