Archive for the ‘Adweek’ tag

Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations

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We are so honored to share that for the second year running*, the activation we produced with Gatorade was featured as one of the best at SXSW. This year, in Adweek’s Ultimate Roundup. The activation, which we produced featuring Gatorade’s tech partners Kitman, STRIVR, and Sparta Science showcased a future Combine imagined by Gatorade and validated by Sports Illustrated. See what Adweek had to say about the Gatorade Combine:

“Gatorade’s Combine showed off the ‘future of athlete evaluation’ by partnering with three leading sports tech companies currently being used by collegiate and professional sports teams to evaluate player potential, increase efficiency and identify and minimize athletes’ exposure to injury.

Gatorade brought interactive exhibits from three sports tech brands to its downtown Austin corner. Kitman Labs uses a Microsoft Kinect to ‘analyze movement function and biomechanics for potential injury risk.’ STRIVR showed off what is essentially a very detailed virtual reality game used for situational training in football. The simulation puts you in the shoes of a quarterback and asks you to decide how to run a certain play based on what the defense is doing.”

Read the rest on Adweek

 

CNBC named us one of the best in 2016!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 16th, 2017 at 11:10 am

Posted in Experience

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Lessons From a Veteran Super Bowl Marketer

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Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:

 

By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”

You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 14th, 2017 at 12:51 pm

MKTG INC @ Cannes Lions 2015

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A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

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