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NIKE+ Training Journey Through NYC

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One of the most innovative training experiences ever to hit New York City just wrapped, all thanks to Nike and MKTG INC.

As part of the NIKE+ NYC Training Journey, six of New York City’s most influential trainers were tasked with leading teams through a comprehensive four-week training journey. Each week, trainers and their teams were taken through dynamic workouts in iconic locations around the city, each time focusing on a new discipline of fitness. The first workout emphasized natural movement, and was led by nationally recognized Brazilian Jiu Jitsu and Animal Flow instructors. The following week, MKTG transformed a rooftop to deliver an innovative workout focusing on power and explosiveness. The third and final team workout took place in an abandoned warehouse, where two professional boxers developed an intense workout to test the physical and mental toughness of the trainers and their teams.

After the three workouts were complete, a special forces-inspired competition tested the athletes and their all-around athletic ability. Each team was tested on their mastery of natural movement, power and stamina through a variety of exercises that were scored based on times, rank and repetition.

This program was the first of its kind. As Nike moves into 2015 and readies the launch of the “Nike Training” category, the brand will begin to target athletes who train like athletes, for the sake of fitness. Through this activation and beyond, MKTG INC will continue to be a key partner in the connecting and execution of these innovative workout sessions.

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Written by Cody Hawkins
Cody Hawkins

December 22nd, 2014 at 3:48 pm