Archive for the ‘App’ tag

MSNBC’s Growing Hope Tour Awarded Best Multicultural Campaign

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The Chief Marketer PRO Awards recognize outstanding promotion marketing campaigns. The awards, now in their 25th year, are the preeminent benchmark for excellence in innovation and creativity that produce stellar results. The winning campaigns are selected by a jury of expert peers.

This year, MKTG is proud to have been a part of MSNBC’s Growing Hope tour, which was awarded the Silver PRO Award for “Best Multicultural/Lifestyle Campaign.”

To further expand MSNBC’s already strong multicultural viewership,  we brought our message of hope to Texas State University, Atlanta’s Sweet Auburn Springfest, Taste of Charlotte, and Essence Fest in New Orleans. At each location, MSNBC set up a Growing Hope Community Garden, where visitors entered a branded greenhouse to enroll in the program at msnbc.com via a custom app. They were then invited to digitally submit their hopes regarding community-relevant issues such as education, equality and the economy. These were immediately printed out, and participants could sit at a workbench and attach the paper to an “issue petal” for planting on the iconic MSNBC Hope Tree outside.

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While at the event, participants could meet MSNBC anchors, watch live broadcasts from the set, and attend current-events forums with guests such as Rev. Al Sharpton. Visitors could then bring home a free Arbor Day Foundation sapling to plant as their own “hope tree.” Videos shot at the events, in which visitors spoke of their hopes and efforts to effect change, were subsequently posted on msnbc.com and nbc.com.

Nearly 15,000 visitors enrolled in the promotion and became members of msnbc.com, enabling the network to continue to communicate with them after the event. The campaign also engaged more than 1 million people via social media and delivered more than 61 million media impressions.

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Nike+ FuelBand Gets Social

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Nike_FuelBand_App_Update_largePhoto Credit: news.cnet.com

Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.

These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?

While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site.  Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.

Game on.

Written by: Willie Rudman

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Apps I’m Diggin’

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Welcome to the first installment of Apps I’m Diggin’. It’s a monthly column focusing on a few iOS applications I’ve currently been tinkering around with, which entails the overall user experience (UI), interface design, overall shelf life and “functionality.” As you probably notice, I put functionality in quotes because I have the tendency to interact with apps for reasons that may not have been intended by the creators, but please trust me when I say it’s nothing inappropriate.

DUNNO

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Dunno is an interesting little app that allows you to jot down a quick note on any subject you’re curious about or, more importantly, clueless about. Once you type in the subject, Dunno works discreetly in the background combing the internet for any information pertaining to your note while you continue with your day. The results you receive range from web pages, blogs, Wikipedia, images, news, videos, tweets, songs, podcasts and more. I found this app to be very effective while in the middle of group discussions, drifting in and out and back in again, to wake up to a comment that piqued my interest. But, of course, I don’t want to interrupt to ask a question, revealing my bluff. The user interface is simple and elegant with a beautiful design flow. Dunno strips down all the content to an easy digestible read, allowing the viewer to bookmark, share and save. The application was created for taking notes in class/meetings, preparing journals/blog articles, researching for a paper or planning a trip. I use it to hide my flakiness.

WHOSAMPLED

WhoSampled App

Anyone who knows me, knows I’m a big fan of classic gangster rap, like every other middle-class husky suburban jewish boy. So when I found Whosampled I immediately knew I had a great way to indulge my hip hop love and feed the addiction to chasing the influencers of my favorite old school mcs. It works like this, you type into the search field any artist and Whosampled displays a list of that artist’s songbook. Click on a song to see all of the musicians that were sampled in that particular track. Continue to dive deeper and play the exact soundclip “borrowed” on the track. You can also flip the sample to see what other artist have used the riff to help launch themselves into stardom. From there you can launch iTunes and download any of the singles. Whosampled interface and design are somewhat clunky and inflated, a couple of times losing one’s self in the sweet sweet chase it’s easy to forgive the clumsiness. My music collection has doubled since I downloaded this app, but must admit my cravings have not been curbed. I’m itching for another taste.


Written by: Mark Grundland

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May 16th, 2013 at 7:47 pm

A New Way to Capture Living Photos

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A photo has always been a way to capture a memory, a moment of time. Frozen for you to look back on. Yet our memory is not static, there is more to it than that. You remember the way your friend’s hair blew in the wind, or how the shadows danced against the firelight, or how the fireworks burst and lit the sky. Moments and experiences are shared by more than just a still image.  What if someone could capture a moment that more closely resembled our memory of the experience, allowing a glimpse into an experience preserved endlessly?

In 2009 Visual Graphics Artist Kevin Burg began experimenting with the still image as a .gif format, when partnered with photographer Jamie Beck to cover New York Fashion Week; they created what is now known as the “Cinemagraph.”  The artist takes a traditional photograph and combines a living moment into the image through the isolated animation of multiple frames. The term “Cinemagraph” comes from its cinematic animation grounded in a traditional photograph. This new style took off with social media, sharing these unique visuals over Twitter and Tumblr. You can still see the original cinemagraphs that started the trend for New York Fashion Week here.

The process of creating a cinemagraph can be very daunting, not only do you have to have a keen photographic eye/ability, you must also be comfortable with Adobe Photoshop and film editing software in order to create the end product, taking a total of 30+steps before you have your desired cinemagraph.

Finally, a Montreal-based startup called Factyle, Inc. decided that this process didn’t need to be so complicated.  They created a way for users to create a cinemagraph within a few short steps right within the app, and then share it with the world in an “Instagram” type UI; hence the apps name “Cinemagram”. The CEO Temoojin Chalasani stated in a TechCrunch interview the following, “We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography… We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Although they have not been the first to market on this type of app for iPhones, its clearly the first to combine the trending new looks and filters of “Instagram” along with a unique and creative approach to allow an easier workflow for cinemagraphs. Users have been creating their own unique creative works that can be seen on the Cinemagram blog here.

But with any tool its how you use it, there is plenty of poorly executed cinemagraphs by users, yet as you browse you find some that are uniquely witty and charming. And you can’t help but feel like your getting a peek into someone else’s memory.

Written by: Ryan Beickert | Cinemaphoto Credit: www.cinemagraphs.com

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