Archive for the ‘Argentina’ tag

2018 FIFA World Cup: Five Players to Watch

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Weekly Insights from MKTG CANADA…

 

As the 2018 World Cup in Russia approaches and the games begin June 14th, anticipation with fans and marketers is building. Many big-name players in FIFA are ambassadors for some of the most notable brands in the world, such as Cristiano Ronaldo for Nike, Herbalife and Tag Heuer and Neymar for Red Bull, Gillette and Panasonic. These players are over saturated with current sponsors which creates barriers for new brands to partner with them due to high clutter, high cost and category exclusivity. This leads sponsors to determine who the most marketable up and coming players are in the league. To help determine this, we sat down with Artsy Biba, one of our in-house soccer specialists, to create a list of five players marketers should have on their radar at this year’s 2018 FIFA World Cup.

Click HERE for List of the five to watch!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 26th, 2018 at 11:02 am

The “Real Work” of Gatorade

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This year, Gatorade has been challenging the young football athletes of the globe to show us their real work through an online contest called “Unreal Around the World,” in which athletes upload a video of themselves putting in the real work necessary to give a great performance on the pitch. The athletes behind the top five winning videos will win a trip around the world with stops at the top football meccas of the world, such as the Gatorade Sports Science Institute in Bradenton, Florida,  London, Liverpool, AC Milan, FC Barcelona, Boca Juniors in Buenos Aires, Argentina), and Rio de Janeiro. To support the contest, MKTG INC is giving a taste of an unreal experience to a few elite footballers in London and New York.

On 26 May 2014, at the esteemed Emirates Stadium, 120 local athletes from academies were invited to take part in a competition that was like no other. Wearing technology that measured their biometric output, the teams were sent out to a divided pitch and started with rotations of small-sided games. Members of the Arsenal tech staff were on the sidelines providing their own assessments via an iPad scoring system. Athletes were awarded extra points for creativity and athletic ability.

Based on their scores from the wearable technology and the iPad scoring system, the top 12 overall players and the top 3 keepers were identified and highlighted in a final challenge of football drills. Drills were measured by time, creativity and accuracy.

The emotion of these athletes was intense; never before have they scored a goal to see a reaction of pyrotechnics, smoke and streamers, all in Emirates Stadium. One of the Arsenal legends, Martin Keown, made an appearance and awarded the top athletes with some words of wisdom and a congratulatory message.

Unreal Around the World will visit the New York area on May 30 at Sinatra Park in Hoboken, NJ.

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