Archive for the ‘artists’ tag

What’s in Your Wallet?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column, we take a look at the business cards of our coworkers and hear the stories behind them.

As artists go, Ryan’s kind of weird.
I think it’s fair to say that the “weirdness” is not exclusively tied to being an artist… I am just odd in general.

He’s that rare breed that can blend high-minded artistry with hunker-down work ethic.
The stereotype of lazy artists needs to be shattered, and I am working tirelessly on breaking that glass ceiling. This is what everyone is referencing when they say “glass ceiling,” right?

No matter what he sets his mind to – whether he’s making cleverly crafted, artfully executed videos or baking up a batch of the best damn Irish Soda Bread you’ve ever had in your life.
My family is originally from Waterford, Ireland, and we have a family recipe for Irish Soda Bread that has been passed down for more than 150 years. My mother still has the original recipe in Gaelic, hidden in a safe box in our attic (probably next to my Star Wars figures).

This guy goes whole hog.
The expression “whole hog” had never entered my vocabulary until after this business card was written; I now use it daily. This is just to prove how “whole hog” I really am.

His recipe for success is simple: one part creative instinct, one part technical know-how, and one part good old-fashioned nose-to-the-grindstone. And the recipe works on film and in bread. 
Although the description here says it is simple, let me be honest with you: it’s not. The Irish Soda Bread recipe is extremely hard, which is why I only make it once a year. The film part is really simple; that stuff you can just shoot on your iPhone.

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NIKE RISK EVERYTHING – WINNER STAYS

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It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.

To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).

To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.

Nike Risk Everything              Pearl St. Plaza – Brooklyn Qualifier                                            Pier 26 – Manhattan Qualifier

Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.

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With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.

Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*

*Unless you’re from Spain. 

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Asia Kepka: My Favorite Polish Photographer

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Asia + Bridget Beach

Asia + Bridget on Beach

Asia + Bridget garden

Asia + Bridget in Garden

Asia + Bridget Swim Caps

Asia + Bridget Swim Caps

Couple by Gorksy

Couple by Gorksy

sergey prokudin-gorsky- girls

Village Girls by Gorsky

Gosrky castle + sky

Bridge, Castle and Sky by Gorsky

Well, Asia (pronounced Ah-sha) is really the only Polish photographer I know.  And if you know me, you probably also have seen her mentioned in more than a few of my Twitter and facebook entries.  The recession has hurt many people for sure, but it has been particularly hard for artists. I figured I’d use this post to show a little love to artists and also shine a light on those from whom they draw the inspiration to prod on.  Asia’s use of landscape, storytelling, and color is partially inspired by Sergey Prokudin-Gorsky, a pioneer in the art color photography, whose work was underwritten by Tzar Nicholas II and documented the Russian Empire from 1909 to 1915. Gorsky deserves his own post and that will come soon.  In the meantime, you can read about him at this link: Wikipedia on Gorsky).   And don’t forget to see Asia’s work here: Asia Kepka website (you may even see a familiar face!)   Do you know someone who’s putting on a brave face in these trying times and deserves a mention?

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Written by Francesca Gangitano
Francesca Gangitano

January 31st, 2010 at 10:31 pm