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An All Star Bash for Crown Royal XO

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Crown Royal ASW

Following the announcement of Diageo’s partnership with the NBA, Crown Royal was highly present at the NBA All Star Weekend in February.

Crown Royal sponsored three parties at The Metropolitan nightclub, where celebrities from the entertainment, sports and fashion industries Reigned On all weekend long. To kick off the star-studded events, Crown Royal partnered with Kenny Smith to host his annual Mardi Gras All Star Bash. Kenny entered the party with a traditional New Orleans-style marching band, including stilt walkers. He proceeded to drink Crown Royal XO (responsibly, of course) with all his buddies in their XO-themed VIP section. Nick Cannon took over the ones and twos halfway through the party and provided tunes for the roughly 1500 guests in attendance. Shaquille O’Neal, Charles Barkley, Flo Rida, D.L Hughley, P Diddy, Grant Hill, Damaris Lewis, Romeo Miller and many others showed up to wish Kenny a happy birthday at his All Star Bash.

On Saturday, Crown Royal sponsored two parties – a day party with Terrance J and the cast of Love and Hip Hop, and a night party with Kevin Hart. Biz Markie was the DJ for the evening and Terrance J, Fabolous, NFL Saints and a bunch of basketball players were in attendance.

To round out the weekend, Robert Sickler, Master of Whisky, lead a Crown Royal tasting with media. Towards the end of the tasting Julius Erving (AKA Dr. J) made a surprise appearance for a Q&A and photo opportunity.

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