Archive for the ‘Athletes First’ tag

SB52: That’s a wrap!

with one comment

 

Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm

Dentsu Acquires Olympic Broadcast Rights

with one comment

mediapost

 

Dentsu has acquired the Olympic media rights to the 2018, 2020, 2022 and 2024 Olympic Games for 22 Asian countries, the Tokyo-based ad-marketing holding company confirmed this week. The rights acquired cover all media platforms including TV, radio and the Internet.

The countries include Taiwan, Hong Kong, Singapore, Afghanistan, Indonesia, Iran, Thailand and others. Earlier, the company acquired similar rights for the same countries to the upcoming Summer Games in Rio de Janeiro.

Typically after acquiring rights, Dentsu resells them to local broadcasters with packages that also include advertising sponsors.

In addition to the Olympics, Dentsu has made other recent forays into the sports arena. In May it agreed to acquire a one-third stake in Laguna Hills, CA-based sports agency Athletes First for $16.5 million.

It also controls both MKTG and Team Epic (via Dentsu Aegis Network), which specialize in sports sponsorships and event marketing for clients including Nike, IBM and FedEx.

Earlier this year, Dentsu was selected as the agency of record for the Tokyo Summer Olympics (2020) and Paralympic Games.

The 2018 Winter Games are set for PyeongChang, Republic of Korea. Sites for the 2022 Winter Games and 2024 Summer Olympics are yet to be determined. Earlier this week the city of Boston withdrew its bid for the 2024 games after organizers determined that a majority of residents were not willing to support the effort.

by Steve McClellan @mp_mcclellan, July 39, 3:47 PM

 

 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2015 at 10:57 am