Archive for the ‘Atlanta’ tag
Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.
Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.
With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.
The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.
Click here to read the rest of the article
This article was originally published in Media in Canada
MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more. So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.
The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…
Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.
Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.
Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.
Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).
Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.
After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.
–Contributed by MKTG Atlanta
As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.
On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?
Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!
–provided by MKTG Atlanta
It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture.
“It’s a tremendous honor to be named one of Atlanta’s top workplace for the 2nd year in a row”, says Peter Pearce, GM of MKTG Atlanta. “Given this award is based on employee sentiment, we’re very proud that the work environment we’ve created, and the values we live everyday have delivered against our goal to be a great place to go to work!”
Thanks [again] to the Atlanta Journal Constitution for recognizing MKTG as a Top Workplace for the second year in a row. We couldn’t agree more!
Last week we told you about our highly competitive 3rd annual Dip Off in Atlanta. As soon as we posted about it, we immediately received requests for the winning recipes. Without any further ado, here are our winners that you can now steal in order to impress everyone at your holiday parties and family gatherings. Enjoy!!!
The Champion – Sausage Addiction by Peter Pearce
- 1 lb of country sausage, browned in a pan, and drained
- 8 oz of cream cheese/cubed
- 8 oz of sour cream
- 1 8 oz can of Rotelle (hot)
- 1 additional can of hot green chilies (4oz)
- Crushed red pepper flakes to taste
After sausage is browned, mix all ingredients in a pan, and stir together under med/low heat until cream cheese is melted. Serve warm (crock pot ideal).
1st Runner Up – Crock Pot White Pizza Dip by Christine Ralph
- Prep time: 5 mins
- Cook time: 2 hours
- Total time: 2 hours 5 mins
- 1 envelope Good Seasons® Garlic & Herb Salad Dressing & Recipe Mix
- 1 container (16 oz.) sour cream
- 1 cup (8 oz.) ricotta cheese
- 1 cup shredded mozzarella cheese
- ½ cup (1 oz.) chopped pepperoni
- 1 loaf of Italian or French bread, sliced or cut into bite size pieces
- In a small bowl combine envelope of garlic & herb recipe, mix, sour cream, ricotta cheese, ¾ cup shredded mozzarella cheese and pepperoni.
- Lightly spray slow cooker with non-stick cooking spray.
- Spoon mixture into slow cooker.
- Sprinkle remaining ¼ cup mozzarella cheese on top.
- Place lid on and cook on low 2-3 hours.
- Before serving stir well.
- Serve with bread slices or bread bite size pieces
2nd Runner Up – Herbed Shrimp Dip by Philip Duncanson
- 1/2 pound peeled and deveined frozen shrimp (any size), thawed
- 1/2 cup reduced-fat sour cream
- 1/2 cup light mayonnaise
- 2 scallions, coarsely chopped, plus more for garnish (optional)
- 1/4 cup finely chopped fresh parsley
- 1 teaspoon finely grated lemon zest, plus 2 teaspoons fresh lemon juice
- ¼ teaspoon of smoked paprika
- Coarse salt and ground pepper
- Crostini, crackers, or crudites, for serving
- Fit a large saucepan with a steamer basket, and fill with 1 inch water; cover and bring to a boil. Add shrimp; cover and cook, tossing once, until opaque throughout, 30 seconds to 4 minutes (depending on size of shrimp). Immediately transfer to a colander, and run under cold water to stop cooking. Pat shrimp dry with paper towels, then finely chop and add smoked Paprika.
- In a medium bowl, combine shrimp, sour cream, mayonnaise, scallions, parsley, and lemon zest and juice; season with salt and pepper. Refrigerate shrimp dip until chilled, at least 30 minutes (and up to 2 days). Serve shrimp dip garnished with scallions, if desired, alongside crostini, crackers, or crudites.
We hope you enjoy as much as we did!!
One of our favorite pre-Thanksgiving Atlanta traditions – the MKTG Dip Off – took place last week in front of another enthusiastic crowd of judges. This year featured a dozen dips from the always-a-crowd-pleaser buffalo chicken dip to an addicting peanut butter cup desert dip.
However, for the 3rd consecutive year the ultimate honor went to Atlanta Boss Man and General Manager Peter Pearce who wowed us with a Carolina Heritage Pork (Addiction) Dip which included foodie-loving ingredients such as Artisanal Cream Cheese and Free Range Sour Cream. Peter’s name will be forever engraved into the official MKTG Dip Off Champions Cup!
Enjoy the pictures from the festivities, and our winners, below!
Many offices have a little fun with Halloween. However, MKTG Atlanta continues to take to another level year after year with elaborate decorations and costumes – both of which can net our employees big cash prizes!
But it isn’t just about the adults here as a couple of dozen family members (and growing every year!!) are invited into our warehouse for a fun costume party complete with office-wide trick-or-treating. Check out some of the great photos and a spooky video from this year’s festivities!
Every summer, we in Atlanta partake in one of our most anticipated days of the year – FUNN DAY! (So much Fun we added another N). This annual office outing has taken on many forms both on land and on water. The various activities have always been part of FUNN Day’s uniqueness and charm.
This year we headed to the brand new TopGolf Atlanta Midtown – the second such facility in the metro area. TopGolf has become a wildly popular social golf entertainment center with locations popping up all over the country at a seemingly rapid rate – and we got to see why, first hand, how it can produce a memorable office outing. As they put it: Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.
Everyone split into the various stations we had reserved and then the competition was on! With six players per hitting bay and some rounds of cold beverages on a warm summer day, everyone had a great time away from the office. Check out the pictures of our FUNN event and we encourage you to get out of the office when you can!
***Many thanks to Wells Fargo for giving our incredible Atlanta team the opportunity to develop this Virtual Reality consumer experience with you!
“It allows us to show we are part of the community,” said Jennifer Copeland, vice president and experiential marketing manager at Wells Fargo. “There’s more to us than financial products. We are able to show you a good time.”
The initiative, which has consumers playing a virtual maze game and includes social media components, represents part of a trend of bank brands creating funkier – and techier – in-person experiences to get in front of consumers one on one, to strike up conversations in a new way, to secure new customers down the road and to have a stronger shot to get positive mentions on the internet.
Read more here
Credit: American Banker
Digital Summit Atlanta, a gathering of some of the most forward thinkers in digital marketing, took place this week and I was proud to make it my 3rd time in attendance. Each year I have been able to discover new topics and discuss the next trends in digital marketing.
Overall, each year has followed its own theme as digital marketing as a whole evolves so quickly. In 2013, trends in how social media was changing for brands was explored in a lot of sessions. Last year it shifted to a major focus on content marketing and SEO. Now, at #DSUM15, the next stage in UX (User Experience) design seemed to be the key focus.
And with that, here are three key takeaways from the conference as it can relate to what we do in the experiential space…
1. Humanizing UX
Many of the sessions at Digital Summit really focused on UX as we were challenged to think of what was next in the field. For example, how do we run UX more lean and understand better, powered with ‘big data’, how to humanize someone’s digital experience. When we map out the consumer journey – remember that each user is an actual person with problems and needs.
When you look at bring a consumer through a brand experience for experiential this line of thinking makes a lot of sense, right? It is our expertise to bring brands to life in a way that they can interact with consumers as people and not anonymous IP addresses. However many activation designs we see in the field could do a better job from at the ideation stage to keep in mind that once launched, these are people with their own objectives who will walk through our ideas.
So when thinking through your consumer experience idea, map it out. Literally draw out each stage of the activation UX and use this tool to identify where the gaps are or more importantly, where it can be more streamlined.
2. Millennials are mobile-first…and are starting to earn a lot of money
When you hear the word “millennials” – how old of a person pops in your mind? Probably an early-20-something with new student debt maybe? Well consider that millennials are were born starting in 1980 and now are entering their mid-30s. Sure there is probably a healthy amount of debt still lingering – but this generation is now entering over a $Trillion in buying power and loves to spend.
So with all of this data we now have on the ‘Connected Generation’ – what have we learned about marketing to them? It’s a long answer but here are two quick tips from @annieg from StumbleUpon.
First, “6 is the new 60” – as in the 6” phone is more important than the 60” TV. Now that doesn’t mean the generation is consumer less video – in fact it’s more than ever. But reportedly 33% do not watch any broadcast TV.
Second, it seems obvious that millennials are connected to their mobile devices, sure, but how many experiences are being built mobile-first? When we consider social, if you stop to think why they are so effective with the connected generation it’s not just because they are social – but because the most popular experiences are mobile-first. Snapchat, Instagram, Vine…some of the most powerful platforms for the younger Millennials have excelled by being native to the 6” screen. So consider mobile-first experiences to connect and make an engagement that this group wants to use. After all, it is why the younger Millennials are now being known as Social Natives.
3. The Entrepreneur Wants to Solve a Problem
I heard a great line this year and it came during a keynote speaker Chris Brogan, whose content I highly recommend. To summarize:
Stop chasing innovation, which aims to just do something.
Be an entrepreneur, which aims to solve someone’s problem.
While this is absolutely a trap in creating the latest in digital experiences, it is also a trap in experiential marketing. Brands and agencies alike all want to innovate and create and truly great new things are activated in our space every year. But when coming up the ideas for the experience on the front end, don’t just try to chase an innovation for the sake of doing it. Instead, identify an audience’s problem and solve it. That is where the entrepreneurship mindset excels and where experiential marketing can truly make an in-person impact on someone.
If you are ever free in May, I highly recommend Digital Summit. This is only a small snipet of content from the 2-day conference. I still have to go through pages upon pages of notes but in the meantime, enjoy the learnings and feel free to find me @BradMEpstein if you want to go through my timeline where I shared some more real-time leanrings!
Bonus! PowerPoint is where data goes to die!
If you work with data (you should!) treat it as a living, breathing source. PowerPoint it becomes static and if 2015 taught me anything – is that static is kryptonite for the modern marketer. So learn new tools that keep you agile and keep your brand’s marketing velocity as fast as possible.