Archive for the ‘AT&T’ tag

AT&T’s Silent Disco

with one comment

Welcome to the AT&T’s Silent Disco at PLAYOFF PLAYLIST LIVE!

AT&T presented a warm place for fans to come inside and catch their favorite game on DirectTV Live, Jam out to the LIVE DJ in the Silent Disco, take a picture with the larger than life Samsung Headphone Wall, catch a live stage feed of the concert all while charging their devices and lounging around.

Check out the video below:

 

Share Button

Written by Paige McConney
Paige McConney

January 8th, 2018 at 3:21 pm

BizBash: How AT&T Brought Final Four Fans Inside the Game

without comments

The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.

By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT

FF ATT

At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game. (Credit: Team Epic)

 – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”

Read more here at BizBash.com

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

April 7th, 2016 at 12:08 pm

AT&T Final Four Fan Fest, March Madness & Tip Off Tailgate!!

with one comment

att logo

MKTG was thrilled to manage three separate AT&T activations during Final Four Fan Fest, March Madness & Tip Off Tailgate over the past few weeks! Our AT&T activation at Final Four Fan Fest was a 4-day hoops fan fest at the George R Brown Convention Center. It was an awesome space that featured: appearances by basketball legends and current college coaches, the AT&T Pressure Point, a fully-immersive experience leveraging AT&T technology that puts you on the foul line with a chance to win the NCAA Championship, a relaxing space to charge your devices while watching DIRECTV, a Vine Studio to beef up your social media game at the Final Four and a hoops legend photo op inside an AT&T Connected Car, powered by in-vehicle wi-fi. Take a look at the photo journey below:

 

The March Madness Music Festival was a 3-day music festival at Discovery Green in Downtown Houston, TX. Friday night was AT&T’s entitlement night, called AT&T Block Party #attblockparty where Lukas Graham, Panic! At the Disco and Fall Out Boy performed and absolutely brought the house down!

 

There was a brand experience and lounge activation all three nights featuring super cool dome structures with great lighting effects, customized screen print t-shirts, a Vine Studio to beef up your social media game at the festival, watch VR footage of other music performances in the Samsung VR area, a relaxing space to charge your devices while watching DIRECTV, a 360-degree photo op, Tip Off Tailgate, a 3-day tailgate activation outside nrg Stadium, AT&T Charging Zone featuring valet and while-you-wait charging, along with live DIRECTV to watch pre-game coverage!

 

 

 

Share Button

Event Marketer Follows AT&T U-verse at Austin City Limits

without comments

ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

Share Button

Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm

NCAA Women’s Final Four Tourney Town’s Lifestyle Lounge

without comments

WFF

The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival.  Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.

While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.

Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!

Share Button

Q&A with psLIVE’s Peter Pearce

with one comment

Peter PearceFor this month’s Guest Column, we sat down with Peter Pearce, who heads up the Atlanta office for our new sister agency, psLIVE. Hear how he got where he is, where he’s going and why he loves his job.

Tell us about psLIVE – how do you describe the company to strangers?
My elevator pitch usually starts with defining “lifestyle marketing” (sports, entertainment, grassroots, retail) and who our clients are. Then I describe the work we do: Large-scale sponsorship activation, event development, mobile tours, sampling, street teams, staffing. You take it for granted because you live it every day, but the usual reaction is “that sounds like a lot of fun,” and it is!

What differentiates psLIVE from the competition? 
I think it all starts with our values – we live them every day. We are fiercely competitive, and our reputation for “doing it right” has followed us since inception. Secondly, the Dentsu Aegis push to collaborate across agency brands is a huge advantage – shared insights, tools and resources are a great business driver. Finally, we’re not just a creative, client-service and production agency. We are vertically integrated, with assets and services inhouse that many agencies outsource. This allows us to achieve budget efficiencies and get to market quickly.

What three words would you use to describe your staff?
Best. In. Class.

How did you get into this industry?
It’s sobering to realize I’ve been in the business for 18 years! I finished school and worked for the 1996 Atlanta Olympic Games after school, then I began in the agency world at what is now CSE (formerly Career Sports Entertainment). After five years, I helped open the Atlanta office of Strategic Sports Group, where I spent another five years building that business. I’ve now been with psLIVE (formerly Vivid and Team Epic) for eight years, and it has been a great ride so far.

Looking back at 2014, do you have a few favorite programs or campaigns your teams managed?
That’s hard because we emotionally invest so much in all our clients, but a few programs stand out. Our work on ESPN’s Heisman House is remarkable because of sheer scale, complexity and inherent logistical challenges. Our USTA work, which showcased the US Open of Tomorrow exhibit, really pushed the design envelope. And our work for AT&T is constantly evolving to keep pace with technology and continue to integrate into the consumer experience.

How has technology changed the way you approach the business? 
The smart phone has dramatically changed the event landscape, and we’ve leveraged technology in creative and compelling ways. We strive to design a pre/during/post-event engagement via mobile and social channels because mobile technology shortens the time between brand engagement and purchase. I see a bright future for two-screen interactive experiences at events, where you use your personal device to play on larger screens, or to create physical action onsite. You’ll also see more photo opportunities designed for selfies, and a decline in green screen/photo booths. Finally, I think beacons, NFC and other pushes to mobile engagements will become more prevalent in 2015.

What publications/website do you find most relevant?
I always try to stay current with AdWeek, MediaPost, BrandWeek, etc. to understand the broader media world. I also read traditional Lifestyle Marketing media like Event Marketer, Sports Business Journal and BizBash. However, I think the single most relevant website I visit frequently is Reddit – it’s truly the “front page of the Internet.” Although it’s not always totally PC, no other website captures the current cultural zeitgeist like Reddit.

What are your favorite apps?
The ones I use routinely are pretty limited, but my essentials are Uber, Spotify, Delta Airlines, Waze (traffic in ATL sucks), Open Table, GolfNow and Instagram.

What excites you about psLIVE’s integration with MKTG INC?
I’m most excited about the combined potential of two agencies coming together. The whole is definitely greater than the sum of its parts, and I’m looking forward to what 2015 holds. We’re so culturally similar: the type of work we do, how we do it, and everyone I’ve met along the way has been great!

What do you do to relax?
With this job, and two active kids under 10 at home, relaxation comes in small doses. I’m a formerly avid golfer, fisherman, skier and sailor, so I try to vacation where I can combine at least a few of these. Also, cocktails.

Share Button

Live from Atlanta, It’s psLIVE

with 2 comments

Photo courtesy of psLIVE

As you’ve probably heard, MKTG INC was acquired by Dentsu Aegis Network this fall. With this exciting development comes the great news that psLIVE, another Dentsu agency, and MKTG INC are now in the same happy agency family. Here’s a note from our new friends in Atlanta:

“With the recent addition of MKTG INC to the Dentsu Aegis Network family, we here in Atlanta are looking forward to working with a great, innovative group. And you then must be wondering – what is with those guys in Atlanta? Who are they? What is their office like? Does it smell like Chick-Fil-A?

Well first, psLIVE is made up of brand strategists, creatives, producers and innovators with a passion for doing things different in order to deliver a better live brand experience. And to be honest, that pretty much describes every one of us. We are a small group of around 60, so each of us wear a lot of hats. We’re all creatives who find ways to do things differently for our clients. At the same time, we’re all producers with frontline field experience. Whether behind the desk or behind the pallet jack, we love every step of the process, from start to finish.

Part of the reason we’re so hands-on is that we have the privilege of having our office attached to our warehouse of truss, trucks and toys. Between our office, warehouse and outdoor storage of buses and trailers, we come to work every day to a 100,000-square-foot operations center. This allows us to be active with our inventory on a day-to-day basis and gives us the space to experiment and have fun. At times our warehouse has been home to inflatables, a functional bar, a helicopter, and a fully serviceable batting cage. Not to mention all of the internal events and parties we can throw in the vast space!

A few of our key clients include AT&T, ESPN, PepsiCo, Peet’s Coffee and Tea, Southwest Airlines, the NFL, the USTA and ConAgra Foods. In addition to Atlanta, we have people in Norwalk and Chicago.

IMG_3235We are excited about having MKTG INC within the Network and we continue to look forward to creating and innovating together.

And yes, we are obsessed with Chick-Fil-A. It’s the best.

Share Button