Archive for the ‘Australia’ tag

MKTG at the MCG

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MKTG representing at Melbourne Cricket Ground.

MKTG representing at the Melbourne Cricket Ground.

Last week, Mike Reisman, Principal and Founding Partner at Team Epic, an MKTG agency, traveled to Australia to keynote at the Ministry of Sports Marketing conference.  One highlight of Mike’s time down under was accompanying the MKTG Australia team to the country’s largest stadium –  the Melbourne Cricket Ground (MCG) – the most hallowed of venues in Oz.

MKTG Australia control the in-venue signage rights at the MCG in addition to six other stadiums in Australia.

As part of the visit, Matt Connell, MD of MKTG Sports & Entertainment division in Melbourne, and his crew demonstrated the LED systems including showing how our new MKTG logo looks along the perimeters of the pitch.

The attention-grabbing signage appears in front of the MCG 100,000 fans and national/global TV audiences – with the MKTG brand in rotation with advertisers, front and center at the world-class sporting events hosted at the MCG.  We think that’s pretty awesome, right? Thanks Mates!

provided by Mike Reisman at Team Epic, an MKTG Agency

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 27th, 2016 at 5:06 pm

MKTG Welcomes ApolloNation and Team Epic in Australia and New Zealand to the family!

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merger

Matt Connell, managing director of sport and entertainment, Kylie Green, managing director of activations and Simon Ryan, Dentsu Aegis ANZ CEO

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Dentsu agencies merge to form local branch of MKTG

Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.

Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.

MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.

MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm

Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”

Email Nicola at nicolariches@yaffa.com.au.

Melbourne Team Pic Launch April 27

Our MKTG Melbourne Team celebrating…as Aussies do so well with a cold pint at their local!

Article by: Nicola Riches

 

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Written by Paige McConney
Paige McConney

April 27th, 2016 at 8:06 am