Archive for the ‘author’ tag
As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.
Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!
For more photos from the event, check out Mitchell’s Facebook page.
Are you using the right bait? And what about the line? The New York Times Book Review has an interesting essay this week – “How Writers Build the Brand” by Tony Perrottet – on the strategies and tactics that authors use to promote their books and themselves.
The article calls out Ernest Hemingway, who so mastered the craft that he was able to extend his author aura to a range of products, including Pan Am, Parker Pens and Ballantine Ale.
Image: Advertisement From P. Ballantine & Sons, Newark (1951) via The New York Times