Archive for the ‘Awards’ tag

MKTG Takes Home Some Hardware at Event Marketer’s Experience Design & Technology Awards

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gatorade

MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:

Best Consumer Environment
Gold Winner
MKTG
Campaign: Gatorade Fuel Lab
Client: PepsiCo

Best Permanent or Pop-Up Retail Experience
Bronze Winner
MKTG
Campaign: The Levi’s Lot
Client: Levi’s

Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude. 

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–Contributed by MKTG Global Communications team

 

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MKTG UK Wins Big At The FMBE Awards Including “Agency of the Year”

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At the prestigious Field Marketing and Brand Experience (FMBE) Awards on October 20MKTG UK led the way winning the impressive Brand Experience Agency of the Year and scooping two more gold, one silver and five bronze awards.

This leading industry event, now in its 12th year, attracts the biggest and best brands and agencies celebrating work in field, retail and live experiential marketing. FMBE exists to champion best practice in FM&BE disciplines, and to help clients select and get the best results from leading specialist/integrated agencies and their suppliers.

The awards won by MKTG celebrated a body of work that was seen as considerable and versatile by FMBE judges.

The winning category and campaigns are listed below. Congrats to our MKTG UK team!

Brand Experience Agency of the Year
Gold

Most Effective Stand/Display (Small Scale)
Gold (Nakd)

Most Effective Small Scale or Local Campaign
Gold (London and Partners)

Most Effective Interruptive Experience
Silver (Air New Zealand)
Bronze (Norwegian)

Most Effective Integration/Amplification
Bronze (Cadbury)

Creative Campaign of the Year
Bronze (Cadbury)

Most Effective Stand/Display (Large Scale)
Bronze (Coca-Cola)

Operational Success of the Year
Bronze (Cadbury)

 

–Contributed by MKTG UK & Global Communications team 

 

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Fountainhead MKTG Wins Big At EEMAX Global Conclave & Awards 2016

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fountainheadeemax

Fountainhead MKTG scooped up four accolades for their outstanding client work at the EEMAX Global Conclave & Awards 2016. Organized by the Event and Entertainment Management Association (EEMA), the ceremony was held from October 17-18 in Mumbai. The annual event, targeted India’s events and experiential industry, had experts from various parts of the world share experiences from their respective areas of focus.

Fountainhead MKTG won:

Best use of Technology for an Event or Activation (Silver): The Aditya Birla Awards for Outstanding Achievement 2015 

Best New IP – Event or Activation (Silver): Aadyam 

Best IP – Event or Activation (Bronze): Mahindra Blues Festival 2016 

Best Integrated Communication Program for an IP (Bronze): Mahindra Blues Festival 2016 

Read full coverage of the event here!

 

–Contributed by MKTG Global Communications Team

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 19th, 2016 at 12:23 pm

MKTG Rewards Winner Andrew Leubner: Hiking & Dining Around Lake Tahoe

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The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Andrew Leubner is a Regional Director based in Scottsdale, AZ, and was the lucky winner of a domestic trip. Andrew and his wife decided to spend their 5th wedding anniversary making the most of Lake Tahoe’s beautiful vistas hiking- and dining their way throughout this unique terrain. Read on for Andrew’s recap….

Looking for a change of pace from our usual major city destinations, my wife and I thought it would be nice to relax and celebrate our 5th wedding anniversary in the mountains, so we decided on Lake Tahoe. Our goal was to explore as much ground as possible and experience Tahoe from a local’s perspective.

On Thursday we made the quick drive from Reno Airport to Lake Tahoe. As we descended the peak of Mt. Rose, we drove into a snow flurry that followed us all the way down to Incline Village. We found our resort, toasted with a glass of champagne and got settled at The Hyatt Regency. It was the quintessential “luxury mountain lodge” experience. Excited to get as much hiking done as possible, we found a couple of short, close hikes to start with. We spent the rest of the afternoon exploring Diamond Peak and Stateline Lookout’s very different trails.

After a long day of hiking, we were ready for some good food. We discovered a favorite local spot, T’s Rotisserie, which we ended up revisiting throughout the trip. They serve up deliciously massive burritos stuffed with rotisserie chicken, tri-tip, rice, beans and everything in between. Sitting at the counter and watching the staff work their magic in close quarters only adds to the fun, laid-back vibe.

The next day we got up early and had breakfast at the lodge’s restaurant (which boasts amazing views of Mt. Rose). To our relief, the freak cold snap that followed us from Reno the day before was gone now and the weather was perfect. We decided on a scenic coastal hike to Secret Cove and then Chimney Beach. This was a definite highlight of the trip. There was so much to take in, from the crystal clear water that went on for miles, to the massive pines towering over us. There were blue jays, squirrels and chipmunks at every turn. It was like stepping into a fairytale….a fairytale that ended with a lot of naked strangers! It turns out that Secret Cove is a nude beach- and a very popular one at that! Suffice to say, our shore side lunch ended quickly.

While on the hike, we fashioned a pair of hiking sticks, smoothing them out on a granite boulder and left a pair at the trailhead for any future hikers that might have needed some extra stability. Once we made our way back, we drove to Crystal Bay on the California side of Lake Tahoe and stopped at Mellow Fellow Pub for some local-made elk sausage and pulled pork nachos. For dinner that night we chose a local tapas-style restaurant called Bite. We were quite impressed with the spinach and brown rice arancini and Indian spiced chickpea butter lettuce wraps.

On Saturday we drove to South Lake Tahoe, which is about 30 minutes from the North side, with stunning lake views along the way. We found ourselves in a bustling ski resort town with lots of touristy shops and a big gondola transporting visitors to the top of the mountain. Once we were full from a burger lunch we made the drive back to the much less touristy North side and spent the rest of the afternoon relaxing and walking around the resort’s beaches and parks. One of our favorite things about the Hyatt were the nightly massive fire pits throughout the grounds. We met so many interesting, friendly guests over campfire s’mores and nightcaps under the stars.

The following morning, we were eager to get out on the lake and quickly headed to Sand Harbor beach. We rented a tandem kayak and got paddling. This was for sure our favorite activity of the week, with breathtaking views from the middle of the lake. We kayaked away from home base for a good 90 minutes until the wind picked up and made it comically difficult for us to navigate. It doesn’t matter if you’re married five or 50 years- co-piloting a tandem kayak does not come any easier, or so I’m told!

Later that day we scoped out a local brewery called Alibi Ale Works. Any dog-friendly brewery is going to be at the top of our list, and after giving Abby (their resident pit bull) some well-deserved belly rubs, we were able to sample an assortment of their expansive beer selection in 4oz. offerings. Our favorite brew was the “Evil Jungle” Saison, followed by the “Dog Day IPA,” which donates a percentage of sales to their local Humane Society.

On the final day we said our goodbyes to the staff and the grounds, then made our way up the mountain for one last hike around Spooner Lake before driving back to Reno. It was such a great trip, we spent much of the last day discussing our plans to return. To MKTG and everyone who participated in the rewards voting- I cannot adequately express my gratitude for the opportunity to discover such an amazing new place. Thank you from the bottom of our hearts for this unforgettable experience.

 

–Contributed by Andrew Leubner, Regional Director, Scottsdale, AZ

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Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

DAN swim

Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

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David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 11:08 am