Archive for the ‘AZ’ tag

Arizona Cocktail Week: Photo Recap

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We’re sad that Arizona Cocktail Week just wrapped but couldn’t be more thrilled with the amazing events that occurred during the past week. Take a look below for a photo recap of last week’s Arizona Cocktail Week!



Bartenders Brunch: How did we end Arizona Cocktail Week on a high note you ask? Simple: Invite top bartenders to a rooftop brunch to enjoy cocktail pairings, learn all there is to know about World Class US, and enjoy some AZ sunshine! #donjuliotequila #tanquerayusa #ketelone #zacaparum



Zacapa Rum: Freshly brewed coffee cocktails and well-deserved massage stations, were brought to guests by Zacapa Rum and Cartel. #azcw2016 #mktg #zacaparum



Cocktail Carnival: Cocktail Carnival wouldn’t have been complete without a Diageo-inspired cabana takeover! #crownroyal #captainmorganusa #smirnoffus #crownroyal #GoFullCaptain #smirnoff



Ketel One: There was no better way to kick off Arizona Cocktail Week 2016 than with a #ketelone Bloody Mary, served up by World Class bartender Ricky Gomez! #nola. #mktg #ketelone

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 4:09 pm

Top Brands to Watch at Super Bowl XLIX

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During the Allstate Sugar Bowl, Allstate released an interactive advertisement. Crowd-favorite ad character, Mayhem, proceeded to notify viewers that the couple was out of town. He intentionally broke their property and told viewers that he was selling all of their belongings on The URL was active, allowing viewers to go online and actually see all of the couples’ belongings “for sale.” Needless to say, the campaign was a hit, reaching nearly 20 million impressions on Facebook in just one day. We can’t wait to see what they have up their sleeve for the Super Bowl.


Tostitos have partnered with Jimmy Kimmel for several different programs over the past year including “The Worst Contest Ever” in which Kimmel’s viewers were encouraged to send him one chip in the mail. All the chips received were to be put in Kimmel’s bowl and he would eat them while viewing the Tostitos Fiesta Bowl. There were no additional prizes besides knowing that Jimmy Kimmel may have eaten the chip. Additionally, Tostitos recently began a new campaign about being “The Official Chip of the NFL” with fan-favorite coach Chip Kelly of the Philadelphia Eagles. With both campaigns taking place back-to-back, who knows what direction Tostitos will go in their Super Bowl Ad.


Skittles is making a Super Bowl debut this year, releasing their first ever Super Bowl Ad. The teaser to the ad features Kurt Warner and a small group of fans tailgating weeks early in Phoenix out of excitement for the next ad. The brand is clearly excited for their comeback and we can’t wait to see what they have in store.


Doritos held their annual Crash The Super Bowl contest in which consumers are encouraged to create their own Super Bowl ad for Doritos. Doritos selects several finalists and America votes on their favorite. This year, Doritos partnered with Director, Producer and Actress Elizabeth Banks for this contest. Finalists received personalized calls from the Hollywood star notifying them of their accomplishment. The video with the most fan-votes and the video the Doritos brand chooses as their favorite will be aired during the Super Bowl and the creators will receive a $1 million prize as well as an opportunity to work at Universal for one year. The catch? No one knows who the winners are until the spots air on TV.

View the finalist ads HERE and tune into the Super Bowl on February 1 to see which Ads air!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 1st, 2015 at 9:41 am

Zacapa Hits the Links

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While the weather is certainly frightful in many parts of the USA, many of us still can’t stop dreaming of the sun, sand, and… grass? Golfers may need to travel a bit further than normal during the winter months to keep their game strong, but MKTG INC and Zacapa Rum were able to join some of them as they practiced their craft in sunny Arizona in December.

From December 3-5, 225 players from Troon Privé clubs nationwide came together at the Gallery Golf Club in Marana, AZ, to compete for the coveted title of Troon Cup champion. Against a dramatic backdrop of sandy deserts, blue skies and Saguaro cacti, Zacapa Rum was on hand from beginning to end, with tastings, cocktails and on-course sampling courtesy of our staff and talented National Brand Ambassador Robert Pallone.

So what’s a great cocktail to try when you’re out on the green? We suggest:

The Zacapa 23 Ginger
1.5 oz Zacapa 23 Rum
4 dashes Angostura bitters
5 mint leaves
Half of a fresh squeezed lemon
.75 oz Demerera simple syrup (or regular simple syrup)
Fever Tree Ginger Beer

Stir rum, mint, lemon, and simple syrup together. Pour over ice, add 4 dashes of bitters and top with Ginger Beer. Enjoy!

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Written by Rachel Wasserman
Rachel Wasserman

December 24th, 2014 at 10:06 am