Archive for the ‘B2B’ tag

MKTG Releases Latest Whitepaper: Immersive Experiences

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Something big is happening. We’ve all felt the earth shifting beneath our feet as we bear witness to a rapidly-changing marketing landscape. So, how do we understand this sea change? We call it convergence. Simply put: the old industry silos segregating B2B from B2C marketing are blurring and breaking down. As these marketing arenas collide, a new framework comes into view — B2P, people-first marketing.

In the latest whitepaper from MKTG, our team digs deep into demystifying “immersion” and shares the five degrees of difficulty we’ve mapped out to help brands successfully engage their target on every level and create a direct, positive experience for all. Click HERE to read the piece and learn how MKTG approaches immersive experience design and how you can implement these steps when planning your next B2P experience.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 28th, 2018 at 2:18 pm

MKTG4GOOD: MKTG San Francisco | Adopt a Family

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For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

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Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm