Archive for the ‘baltimore’ tag

A Day In The Life of…Guinness Ambassador Ryan Wagner

without comments

It’s that time again! Time to get to know another one of our amazing #HumansofMKTG.  To finish off the year, we’re taking a look at a day in the life of Ryan Wagner, our Baltimore-based Guinness Brewery Ambassador.

What exactly does it mean to be a Guinness Brewery Ambassador?

Well, there’s a team of nine of us around the country, we divide up the country evenly. My territory is Maryland, DC, Virginia, North and South Carolina, Georgia and Tennessee. It’s our job to kind of spread the gospel of Guinness in any way that we can. So it’s mainly focused on education, and whether that’s getting in front of the sales team at a distributer, or getting in front of the bartending staff at an on-premise account and making sure that they’re up to date on Guinness’s quality standards and pouring techniques and all those things. Then it’s also designing consumer-facing events. I’m working with the Maryland Zoo for instance, in creating a program surrounding live zoo animals and the animals that are on the Gilroy posters from Guinness. So I do whatever I can to increase awareness of the things that we’re doing and making sure that everyone is as educated as possible about the world of beer. Not just the world of Guinness, because if people are smarter drinkers, then we hope that’ll lead them to Guinness anyway. And then also because I’m based in Baltimore and our new brewery is being built here, I’ve been spending a lot of time helping everybody get up to speed at the brewery and in the taproom as well.

The cat that’s “probably screaming”

Would you tell us a little bit about your morning routine?

Because I work primarily with staff at bars and restaurants and things like that, I tend to use my mornings to get caught up on admin work, whether that’s responding to emails or dealing with expenses. So I usually take my time in the mornings because, more often than not, I know it’s going to be a later evening. I’ll spend the earlier part of the day working on the busy work.

 

What about first thing when you wake up in the morning? The before work stuff…

Oh my goodness. I hit the snooze button like 17 times. I deal with the cat that’s probably screaming at me. If it’s the day my fiancé doesn’t open the gym where she works, then I’ll get up and make breakfast for us. If she’s already gone and it’s just me then breakfast is something really simple like cereal. Then I sit down and turn the TV to CNN or ESPN and get caught up on what’s going on in the world. Finally, I open the computer and get to work.

 

Are you a big podcast listener?

Occasionally I’ll listen to a couple of the beer podcasts. Some of the stuff that the guys at Beervana do or Good Beer Hunting to, again, keep up with what’s going on in the market.

 

Do you have any go-to lunch spots?

Yeah, Smoothie King! When you work in beer, and you know you’re going to be drinking a lot of it, you know a lot of your calories for the day are going to be coming from beer. So you have to try to keep it light for lunch. It’s not always easy, but if there’s a Smoothie King around I try to have that for lunch.

 

What about an after work activity? Do you have a favorite?

Spending time with my fiancé. We both work a lot. Depending on the time of year I work three or four jobs and she’s busy as well. She’s a group fitness director for a regional chain of athletic clubs so my favorite activity is literally something as simple as an SVU marathon and laying on the couch and just being around each other.

So you said you’re typically working 3-4 jobs at a time, can you tell us a little more about what those are?

Yeah it’s quite a few things! My background is really varied. Obviously, Guinness is my fulltime job and where I spend the majority of my time. In addition to the experience I have working with beer, I have a couple other part-time gigs that are a lot of fun that I like to do whenever I have the opportunity to. One of them is teaching a class called Body Pump, which is a group fitness weight-training class. So I’ll typically do that once or twice a week it’s usually early in the morning where I’ll go to the gym and teach a class. And then I also work for the local CBS radio affiliate in Baltimore doing sports talk radio. So I’ll do that a few times a month, where I’ll pick up a few hours and go in and talk sports. Then I also work for the Orioles when they’re in season. I am the announcer at the ballpark at Oriole Park at Camden Yards, so I’m the public address announcer at the stadium.

 

So let’s say the Orioles are in season, what does your workweek look like?

I mean it depends. So they’re home 81 times a year typically for anywhere from 3-10 days in a row at a time so it really just varies from week to week. But if I’m working all of my jobs simultaneously, which doesn’t happen terribly often, I might wake up at 5am to go teach a 6am class. I’d get back to the house at 7:30, have breakfast, and work on some admin stuff until it’s time to go on the road and go do my Guinness day. I’d visit a couple of accounts, do a staff training, work with bartenders on Perfect Pour, meet with a distributor. I’d meet with my distributor manager, see what’s going on for the week with him. Then I would be at the ballpark by 5 or 5:30. The game would start at 7. I’m there until 10. Then there are days where I go right from the ballpark to the radio station to do 10:30 until midnight on the radio. Again, it doesn’t happen often but if I’m doing all four in one day that’s what it’d look like.

It was a pleasure speaking with Ryan about life as a Guinness Brewery Ambassador, sports announcer, group-fitness instructor, and radio host.  You can keep up with Ryan on Instagram and Twitter @rwags614 or just catch him at the Orioles home games next season.  

Now that we’re wrapping-up 2017 A Day In The Life pieces, I highly recommend closing your year by sitting down with a colleague you don’t know so well and getting to know them better. It’s a privilege to hear the stories of the people we surround ourselves with every day. One thing’s for sure, MKTG is full of some pretty amazing humans. – MaryKate

 

 

 

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 30th, 2017 at 2:28 pm