Archive for the ‘Barclays Center’ tag

Allow Me to Re-Introduce Myself: My Name is NTC

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130131_nike_barclay_0240

After dominating MetLife Stadium in the Fall, Nike Training Club (NTC) headed to the home of hipsters, skinny jeans and Chuck Taylors to take on New York’s hottest new arena and the home of the Brooklyn (please forget we ever came from Jersey) Nets.  The event signaled the launch of a new campaign from Nike around the #letsturnitup message in the world of Women’s Training.

On 1.31.13, 200+ ladies packed the brand-new Barclays Center for a full-on VIP experience.  After arriving via pre-arranged transportation to the VIP doors, guests were led into the heart of Barclays to the Vault Suites, where they were seeded with NTC tanks while standing amongst gold plated champagne bars and the suite of one Mr. Z himself (yes, they really call him that).

After stopping to say #HelloBrooklyn, guests ran on out on to the hardwood for a running-inspired NTC experience led by Nike Master Trainer Lacey Stone.  As participants worked out and earned Fuel via Nike+ FuelBands, the Barclays Center transformed from red to green as they hit their goal and set off fireworks inside the arena.

As Mr. Z would say, can’t knock the hustle.

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Written by Stephanie Rudnick
Stephanie Rudnick

February 7th, 2013 at 6:35 pm

Our Arena is Cooler than Yours…So Are Our Kicks

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NikeEvent2_all 3454[7]Photo Credit: alldayeveryday.com

The Barclays Center is one of the hottest (dare I say trendiest?) new venues on the sports and entertainment landscape.  Naturally, we’re all over it.

Last Tuesday we were there to help Nike introduce the newest member of the AF1 family, the Nike Lunar Force 1. Billed as ‘The Future of Force,’ we seeded the new kicks to over 75 influencers and celebs from all over the world with the new gear, plus custom iPad minis loaded with exclusive AF1 and NYC content.

Once the guests arrived at Barclays they were treated to a truly one of a kind photo booth experience; a massive LED-covered shoe box right on the front plaza of the new arena.  After blasting their pics to their followers and fans (to the tune of over 4MM Twitter impressions), the guests kicked their feet up for Knicks-Nets in one of 8 suites we custom-branded to give them the latest Nike and AF1 look.  The game turned out to be quite a show, too; the ageless Jason Kidd buried the Nets with a late three in the second game of the renewed rivalry.

Next time you’re in the area, be sure to check out Barclays Center and Nike’s permanent AF1 installation, Pivot Point. If you play your cards right, you just might find yourself sitting at the cool kids table next time.

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Written by John Seiler
John Seiler

December 18th, 2012 at 7:13 pm